In the spirit of ‘New Year, New You’, we’ve given our newsletter a refresh for 2022.
Every month, we’ll be delivering the latest in audience insights, cultural breakdowns and big brand analysis direct to your inbox.
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Paz
SPOTLIGHT
Breaking down the social media success of Red (Taylor’s Version) 💄🎤
If you’re not familiar with the marketing genius of Taylor Swift, it’s time to be enchanted.
Taylor is not only an international superstar, she’s a marketing genius. To celebrate the successful re-release of her iconic Red album, we decided to deep dive into her fantastic social campaign to share our learnings on the power of brand and audience intelligence.
Here are just a few of the key takeaways:
Be where your audience is: As soon as Taylor’s classic track Wildest Dreams started trending on TikTok, she got in the studio and re-recorded “Taylor’s Version”. The sound currently has 70,000 videos attached to it with over 2 billion views!
Build community by letting your fans/customers know how much they mean to you: Taylor acknowledged her fans as the reason that All Too Well became the first 10-minute song in history to reach No. 1 on Billboard's Hot 100
Offer personalized experiences to different audience segments: Taylor’s team doesn’t put their audience into one single category but instead, use data to understand their various audience segments and create experiences that resonate
Interested? Check out the full blog postand gain insider insights into Taylor’s marketing engine that you can apply to your own marketing campaigns.
Looking for entertainment? Check out this blog for insight into TikTok museum mastery, Fortnite virtual concerts, and examples of entertainment brands flexing their creative muscles.
Clustering, it’s as easy as ABC. Expand your understanding of customer data with this presentation by David Boyle, Director of Audience Strategies, exploring the value of clustering audiences.
Social media and segmentation… a match made in heaven? In this jam-packed webinar round-up with an expert panel, we discussed why social data is the secret weapon in your segmentation arsenal.
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