--- title: Big news - Audiense’s 1st acquisition, we just got even better! description: The audience intelligence platform you know and love is about to get even better, as today we announce our acquisition of SOPRISM.  image: https://inbound.audiense.com/hubfs/Image%20for%20Soprism%20acquisition%20piece%201920x1080.png --- [EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com?hsLang=en) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) Back to home | Ir a home [Audiense news](https://inbound.audiense.com/en/blog/tag/audiense-news) 1 mins. ![](https://inbound.audiense.com/hubfs/design/reading-book.svg) ![](https://inbound.audiense.com/hubfs/Image%20for%20Soprism%20acquisition%20piece%201920x1080.png) ![](https://inbound.audiense.com/hs-fs/hubfs/Javier-New.png?width=60&name=Javier-New.png) [Javier Burón - Co-Founder](https://inbound.audiense.com/en/blog/author/javier-buron) Share this post - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-li.svg)*](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/audiense-acquires-soprism&title=Big%20news%20-%20Audiense’s%201st%20acquisition,%20we%20just%20got%20even%20better!&summary=The%20audience%20intelligence%20platform%20you%20know%20and%20love%20is%20about%20to%20get%20even%20better,%20as%20today%20we%20announce%20our%20acquisition%20of%20SOPRISM. &source=https://inbound.audiense.com/en/blog/audiense-acquires-soprism) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-fb.svg)*](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/audiense-acquires-soprism) - [*![](https://inbound.audiense.com/hubfs/x.svg)*](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/audiense-acquires-soprism&text=Big%20news%20-%20Audiense’s%201st%20acquisition,%20we%20just%20got%20even%20better!) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-pr.svg)*](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/audiense-acquires-soprism) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-ig.svg)*](https://www.instagram.com/direct/inbox/) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-wp.svg)*](whatsapp://send?text=https://inbound.audiense.com/en/blog/audiense-acquires-soprism) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-sk.svg)*](slack://app?team=&channel=&text=Big%20news%20-%20Audiense’s%201st%20acquisition,%20we%20just%20got%20even%20better!%20-%20https://inbound.audiense.com/en/blog/audiense-acquires-soprism) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-em.svg)*](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/audiense-acquires-soprism) # Big news - Audiense’s 1st acquisition, we just got even better! December 07, 2022 It’s been an incredible few months here at Audiense HQ! Last month, we celebrated ten years of Audiense with our team meet-up in Lanzarote and this month, we are thrilled to share with you - our loyal customers - probably our most exciting news since we changed our name to Audiense. > Last week we celebrated our 10-year anniversary 🤩 > A journey of highs & lows brought this fabulous team together in the Timanfaya National Park (Lanzarote) 🥰 > With a generation behind us, we look to an even brighter future 🤜 🤛[#10YearsAudienseMeetup](https://twitter.com/hashtag/10YearsAudienseMeetup?src=hash&ref_src=twsrc%5Etfw) [#BestAsATeam](https://twitter.com/hashtag/BestAsATeam?src=hash&ref_src=twsrc%5Etfw) [#TheAudienseWay](https://twitter.com/hashtag/TheAudienseWay?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/MAuZhXyiHO](https://t.co/MAuZhXyiHO) > > — Audiense (@AudienseCo) [October 31, 2022](https://twitter.com/AudienseCo/status/1587220382448222213?ref_src=twsrc%5Etfw) The audience intelligence platform you know and love is about to get even better, as today we announce our acquisition of SOPRISM.  SOPRISM is an extraordinary consumer insight tool, and team, which helps brands unearth real digital intelligence across META platforms, giving you access to over three million people worldwide.  As part of our acquisition, we’ll be merging SOPRISM’s powerful analytics engine into Audiense’s platform.This feels like a natural next step for us, as we strive toward building the world’s leading audience intelligence tool! By bringing SOPRISM into the fold, we know we’re providing the very best user experience for our customers.  The thinking behind this acquisition is very simple. We already know that both methodologies for audience intelligence are highly complementary, this merge means the creation of a unique player in the market with our capabilities of cultural and sociodemographic understanding of audiences from any channel, including first party data. We are now, by far, the most complete platform for understanding audiences to complement traditional consumer research based on surveys or other traditional methods. What exactly does this mean for you? Well, you’ll be able to explore a whole new world of audience insights! You’ll be able to access audiences across Facebook and Instagram, brand new audience definitions that will enhance data segmentation, new filtering tools and reports designed to improve audience understanding, and so much more.  Check out what [Jonathann Mingoia](https://www.linkedin.com/in/audience-intelligence-specialist/) (Co-Founder of SOPRISM) and I have to say about the acquisition and what SOPRISM brings to the table 👇  ![](https://fast.wistia.com/embed/medias/exa91zjzwb/swatch) We have lots more in the pipeline and we cannot wait for you to start using SOPRISM and Audiense together. Got questions? Visit our [FAQs page](https://inbound.audiense.com/soprisim-audiense?hsLang=en) which will tell you everything you need to know about this exciting acquisition or contact your account manager directly.  ![](https://inbound.audiense.com/hs-fs/hubfs/subscribe.png?width=520&height=332&name=subscribe.png) ![image-placeholder](https://inbound.audiense.com/hs-fs/hubfs/image-placeholder.png?width=622&height=415&name=image-placeholder.png) ## Related articles [Audience intelligence](https://resources.audiense.com/en/blog/tag/audience-intelligence/?hsLang=en) ## [G2 Summer 2021: Continuing to lead audience intelligence whilst growing in influencer marketing](https://inbound.audiense.com/en/blog/g2-summer-report-audiense-remains-leader-audience-intelligence-category?hsLang=en) June 29, 2021 G2 has just released the Summer 2021 Reports and thanks to your great reviews and continued support [Read More](https://inbound.audiense.com/en/blog/g2-summer-report-audiense-remains-leader-audience-intelligence-category?hsLang=en) [Audiense news](https://resources.audiense.com/en/blog/tag/audiense-news/?hsLang=en) ## [G2 Fall reports are out & you made us Leaders! Thank you 😊](https://inbound.audiense.com/en/blog/g2-user-reviews-make-audiense-a-leader-audience-intelligence-social-media-monitoring-analytics-influencer-marketing?hsLang=en) September 24, 2020 2020 has been a hard year for us all, but receiving such great news from G2 makes our day-today a... [Read More](https://inbound.audiense.com/en/blog/g2-user-reviews-make-audiense-a-leader-audience-intelligence-social-media-monitoring-analytics-influencer-marketing?hsLang=en) [Audience intelligence](https://resources.audiense.com/en/blog/tag/audience-intelligence/?hsLang=en) [audience segmentation](https://resources.audiense.com/en/blog/tag/audience-segmentation/?hsLang=en) ## [AI Audience Insights Tool: A Better Focus Group Alternative](https://inbound.audiense.com/en/blog/action-ai-audience-intelligence-tool?hsLang=en) April 23, 2026 Marketers have more data about their audiences than ever before: what they've done, where they've... [Read More](https://inbound.audiense.com/en/blog/action-ai-audience-intelligence-tool?hsLang=en) ![Footer Dot Shadow](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/shadow-14.png) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://www.audiense.com/) [![Twitter](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/x-icon.svg)](https://twitter.com/AudienseCo) [![Youtube](https://cdn.prod.website-files.com/61a61781d327712f7cb32e56/67e682c4648c8d2d00a95a30_youtube.svg)](https://www.youtube.com/@AudienseCo) [![Instagram](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-instagram.svg)](https://www.instagram.com/audiense) [![LinkedIN](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-linkedin.svg)](https://www.instagram.com/audiense) [![Facebook](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-facebook.svg)](https://www.facebook.com/audienseco) [![Rss](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-rrss.svg)](https://audiense.com/feed) - About - [Contact Us](https://www.audiense.com/contact-audiense/contact-us) - [Customer Reviews](https://www.g2.com/products/audiense-audiense/references/audiense-insights) - [Press & Media Kit](https://resources.audiense.com/press) - Products & Plans - AUDIENCE INTELLIGENCE - [Social Intelligence](https://www.audiense.com/products/audiense-insights) - [Digital Intelligence](https://www.audiense.com/products/digital-intelligence) - [Demand Intelligence](https://www.audiense.com/products/demand-intelligence) - [Plans](https://www.audiense.com/pricing-pages/audience-intelligence) - TWITTER MARKETING - [Audiense Connect](https://www.audiense.com/products/audiense-connect) - [Tweet Binder](https://www.tweetbinder.com/) - [Plans](https://www.audiense.com/pricing-pages/twitter-marketing) - Resources - [Blog](https://resources.audiense.com) - [Why Audiense](https://www.audiense.com/why-audiense) - [Knowledge Base](https://resources.audiense.com/audiense-knowledge-base) - [Audiense Status](https://status.audiense.com/) - [R + D](https://www.audiense.com/research-and-development) - Sobre Audiense - [Contáctanos](https://es.audiense.com/contact-audiense/contact-us) - [Reseñas de los clientes](https://www.g2.com/products/audiense-audiense/references/audiense-insights) - [Dossier de prensa](https://resources.audiense.com/press) - Planes y Productos - AUDIENCE INTELLIGENCE - [Social Intelligence](https://es.audiense.com/products/audiense-insights) - [Digital Intelligence](https://es.audiense.com/products/digital-intelligence) - [Demand Intelligence](https://es.audiense.com/products/demand-intelligence) - [Planes](https://es.audiense.com/pricing-pages/audience-intelligence) - TWITTER MARKETING - [Audiense Connect](https://www.audiense.com/products/audiense-connect) - [Tweet Binder](https://www.tweetbinder.com/) - [Planes](https://es.audiense.com/pricing-pages/twitter-marketing) - Recursos - [Blog](https://recursos.audiense.com) - [Por qué Audiense](https://es.audiense.com/why-audiense) - [Centro de Ayuda](https://resources.audiense.com/audiense-knowledge-base) - [Estado de Audiense](https://status.audiense.com/) - [I + D](https://es.audiense.com/research-and-development)