--- title: Audiense is acquired by Buxton to bring a new era of consumer intelligence to light description: Audiense is acquired by Buxton, ushering in a new era of consumer intelligence with enhanced analytics, deeper insights, and stronger customer connections. image: https://inbound.audiense.com/hubfs/Audiense_is_acquired_by_Buxton_1920_1080_adapt.jpg --- [EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com?hsLang=en) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) Back to home | Ir a home [Audiense news](https://inbound.audiense.com/en/blog/tag/audiense-news) 2 mins. ![](https://inbound.audiense.com/hubfs/design/reading-book.svg) ![](https://inbound.audiense.com/hubfs/Audiense_is_acquired_by_Buxton_1920_1080_adapt.jpg) ![](https://inbound.audiense.com/hs-fs/hubfs/Javier-New.png?width=60&name=Javier-New.png) [Javier Burón - Co-Founder](https://inbound.audiense.com/en/blog/author/javier-buron) Share this post - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-li.svg)*](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/audiense-is-acquired-by-buxton&title=Audiense%20is%20acquired%20by%20Buxton%20to%20bring%20a%20new%20era%20of%20consumer%20intelligence%20to%20light&summary=Audiense%20is%20acquired%20by%20Buxton,%20ushering%20in%20a%20new%20era%20of%20consumer%20intelligence%20with%20enhanced%20analytics,%20deeper%20insights,%20and%20stronger%20customer%20connections.&source=https://inbound.audiense.com/en/blog/audiense-is-acquired-by-buxton) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-fb.svg)*](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/audiense-is-acquired-by-buxton) - [*![](https://inbound.audiense.com/hubfs/x.svg)*](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/audiense-is-acquired-by-buxton&text=Audiense%20is%20acquired%20by%20Buxton%20to%20bring%20a%20new%20era%20of%20consumer%20intelligence%20to%20light) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-pr.svg)*](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/audiense-is-acquired-by-buxton) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-ig.svg)*](https://www.instagram.com/direct/inbox/) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-wp.svg)*](whatsapp://send?text=https://inbound.audiense.com/en/blog/audiense-is-acquired-by-buxton) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-sk.svg)*](slack://app?team=&channel=&text=Audiense%20is%20acquired%20by%20Buxton%20to%20bring%20a%20new%20era%20of%20consumer%20intelligence%20to%20light%20-%20https://inbound.audiense.com/en/blog/audiense-is-acquired-by-buxton) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-em.svg)*](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/audiense-is-acquired-by-buxton) # Audiense is acquired by Buxton to bring a new era of consumer intelligence to light March 18, 2025 Today marks a massive milestone in our journey here at Audiense.  We are thrilled to announce that Audiense [has been acquired](https://www.buxtonco.com/newsroom/buxton-takes-next-step-in-revolutionizing-consumer-insights-with-acquisition-of-audiense) by the consumer analytics powerhouse, [Buxton](https://www.buxtonco.com/), and a new era of audience intelligence is on the horizon.  For 30 years Buxton has been empowering retailers with insights into consumer behavior. This merger of Audiense’s intelligence products with Buxton’s innovation in analytics, brings a whole new level of customer understanding. Think of this partnership as finally enabling a true 360 degree view of the customer, spanning all interactions from in-store to online.  All brands and retailers face the same problem - that it’s hard to understand consumers across the *entire* purchase funnel. This partnership solves that problem. ![Audiense blog - image - connecting brands and consumer across on-site and on-line experiences](https://inbound.audiense.com/hs-fs/hubfs/Visual_1_1920x1080.png?width=1920&height=1080&name=Visual_1_1920x1080.png) Let’s dive deeper.  ## Who is Buxton? Buxton combines proprietary intelligence and AI with hundreds of data sets, including purchase behavior and intent data.  They are trusted by over 3,400 brands who use their robust product to capture, understand and activate audience data across 20+ integrated marketing channels.  Whether it's customer discovery, engagement, conversion, or physical location expansion and optimization, Buxton's Marketing and Location Intelligence products enable consumer brands to build long-lasting and meaningful customer relationships with data-backed insights. ![Audiense blog - image - Elevar and Buxton Customer analytics](https://inbound.audiense.com/hs-fs/hubfs/Visual_2_1920x1080.png?width=1920&height=1080&name=Visual_2_1920x1080.png) Now they’re taking on Audiense’s audience intelligence suite of solutions that empower organizations to uncover, understand, and connect with their audiences. They’re gaining our advanced segmentation and actionable insights that have helped our customers optimize strategies across brand, product, marketing, sales, and beyond. This partnership means combining what both platforms do best, to create something bigger and better that in the end, will strengthen customer relationships for brands and retailers.  ## Our shared mission Buxton’s acquisition of Audiense marks their second acquisition in two years. They are on a mission to deliver deep consumer insights and drive meaningful connections both in person and online, and their acquisition of Audiense helps them accelerate this.  Buxton’s customer analytics partnered with Audiense’s Social, Digital and Demand Intelligence platforms bring brands and retailers faster insights and a plethora of new data - enabling increased engagement and conversions at every stage of the buying journey.  ![Audiense blog - image - graph showing that combining Buxton, Elevar and Audiense capabilities supercharges audience-first strategies](https://inbound.audiense.com/hs-fs/hubfs/Visual_3_1920x1080.png?width=1920&height=1080&name=Visual_3_1920x1080.png) We know that in today’s complex omnichannel landscape, connections are harder than ever. Well, the level of insight this partnership provides changes this, and redefines how brands use analytics to strengthen those customer relationships.  Brands will now be able to connect with their audiences in a way that's never been done before.  ## What does this acquisition mean for you? For our beloved customers, this means that our solutions and support remains the same, but our capabilities are enhanced to better serve your Audience-First growth strategy. We are as committed to innovation as before but now with more fuel to grow: we just released [our Linkedin product](https://www.prnewswire.com/news-releases/audiense-joins-the-linkedin-marketing-partner-program-to-humanize-b2b-marketing-302393678.html), [more AI innovations](https://www.linkedin.com/posts/javierburon_we-are-releasing-our-audiense-insights-mcp-activity-7303080580781371392-x07h/) and sources are coming very soon, stay tuned!  This year we are transforming what consumer research can achieve. Most importantly, thank you for being an integral part of our community. Your continued trust and collaboration inspire us to push boundaries and make every insight count. ![](https://inbound.audiense.com/hs-fs/hubfs/subscribe.png?width=520&height=332&name=subscribe.png) ![image-placeholder](https://inbound.audiense.com/hs-fs/hubfs/image-placeholder.png?width=622&height=415&name=image-placeholder.png) ## Related articles [Audiense news](https://resources.audiense.com/en/blog/tag/audiense-news/?hsLang=en) ## [Audiense is now SOC 2 compliant!](https://inbound.audiense.com/en/blog/audiense-is-now-soc-2-compliant?hsLang=en) October 07, 2022 We are delighted to share that we have achieved SOC 2 Type II compliance, in accordance with... [Read More](https://inbound.audiense.com/en/blog/audiense-is-now-soc-2-compliant?hsLang=en) [Audiense news](https://resources.audiense.com/en/blog/tag/audiense-news/?hsLang=en) ## [2023 in review: Bigger and better than ever!](https://inbound.audiense.com/en/blog/2023-in-review-bigger-and-better-than-ever?hsLang=en) December 18, 2023 Another year draws to a close and what a year it has been! 2023 has without a doubt been one of the... [Read More](https://inbound.audiense.com/en/blog/2023-in-review-bigger-and-better-than-ever?hsLang=en) [Audiense news](https://resources.audiense.com/en/blog/tag/audiense-news/?hsLang=en) ## [2022 in review: Cheers to 10 amazing years!](https://inbound.audiense.com/en/blog/2022-in-review-cheers-to-10-amazing-years?hsLang=en) December 22, 2022 What an incredible year 2022 has been! 🚀 WOW, so much has happened and I could not be more... 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