--- title: Audiense Blog - Data, Insights, Action! | Ellis Mbeh description: Ellis Mbeh is the Founder and Principal of Pivotal New Media, a social media marketing consultancy focused on aligning digital efforts back to business’s bottom line profits. At Pivotal, every solution is developed with the customer at the starting point and powered with insights from social media data analysis. Ellis spent the early part of his career on the agency side supporting social media efforts for entertainment, movie, CPG, hospitality, and grocery industries. Eventually, he transitioned to leading strategy development with in-house digital marketing teams in insurance and aerospace organizations. Is he obsessed? Possibly. But his passion is infectious! --- [![Audiense Action](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core%20(1).png?width=200&height=100&name=audiense-lockup-signal-core%20(1).png "Audiense Action")](https://www.audiense.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a) [![Login](https://no-cache.hubspot.com/cta/default/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35) - Education - [Blog](http://resources.audiense.com) - [eBooks](http://resources.audiense.com/ebooks) - [Webinars](http://resources.audiense.com/on-demand) - [Podcasts](https://resources.audiense.com/podcasts) - [Reports](https://resources.audiense.com/reports) - Focused Hubs - [For Agencies](https://www.audiense.com/audiense-for-agencies) - [Buyer Personas](https://resources.audiense.com/buyer-persona) - [Audience-First SEO](https://resources.audiense.com/audience-first-seo-resources) - Why Audiense - [Case Studies](http://resources.audiense.com/case-studies/) - [Why choose Audiense?](https://www.audiense.com/why-audiense) - Acquisitions - [SOPRISM: META Data](https://resources.audiense.com/audiense-acquires-soprism) - [Tweet Binder: X Marketing](https://resources.audiense.com/audiense-acquires-tweetbinder) - [Affinio: Audience Analysis](https://resources.audiense.com/en/blog/affinio-is-joining-audiense) - User Resources - [Become an Affiliate](https://resources.audiense.com/affiliates) - [knowledge Base](https://help.audiense.com/knowledge) - [Audiense Status](https://status.audiense.com/) - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant) - [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) - [Solutions](http://resources.audiense.com/audience-intelligence-solutions) - Products - [Audiense Insights](https://audiense.com/products/audiense-insights/) - [Audiense Connect](https://audiense.com/products/audiense-connect/) [![Sign up for free](https://no-cache.hubspot.com/cta/default/369237/8ee6168d-66eb-4127-b93f-c479f840b069.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/8ee6168d-66eb-4127-b93f-c479f840b069) - [English](https://inbound.audiense.com/en/blog/author/ellis-mbeh) - [Spanish](https://inbound.audiense.com/es/blog/author/ellis-mbeh) [![Audiense Action](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core%20(1).png?width=200&height=100&name=audiense-lockup-signal-core%20(1).png "Audiense Action")](https://www.audiense.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a) [![Login](https://no-cache.hubspot.com/cta/default/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35) - Education - [Blog](http://resources.audiense.com) - [eBooks](http://resources.audiense.com/ebooks) - [Webinars](http://resources.audiense.com/on-demand) - [Podcasts](https://resources.audiense.com/podcasts) - [Reports](https://resources.audiense.com/reports) - Focused Hubs - [For Agencies](https://www.audiense.com/audiense-for-agencies) - [Buyer Personas](https://resources.audiense.com/buyer-persona) - [Audience-First SEO](https://resources.audiense.com/audience-first-seo-resources) - Why Audiense - [Case Studies](http://resources.audiense.com/case-studies/) - [Why choose Audiense?](https://www.audiense.com/why-audiense) - Acquisitions - [SOPRISM: META Data](https://resources.audiense.com/audiense-acquires-soprism) - [Tweet Binder: X Marketing](https://resources.audiense.com/audiense-acquires-tweetbinder) - [Affinio: Audience Analysis](https://resources.audiense.com/en/blog/affinio-is-joining-audiense) - User Resources - [Become an Affiliate](https://resources.audiense.com/affiliates) - [knowledge Base](https://help.audiense.com/knowledge) - [Audiense Status](https://status.audiense.com/) - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant) - [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) - [Solutions](http://resources.audiense.com/audience-intelligence-solutions) - Products - [Audiense Insights](https://audiense.com/products/audiense-insights/) - [Audiense Connect](https://audiense.com/products/audiense-connect/) [![Sign up for free](https://no-cache.hubspot.com/cta/default/369237/8ee6168d-66eb-4127-b93f-c479f840b069.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/8ee6168d-66eb-4127-b93f-c479f840b069) - [English](https://inbound.audiense.com/en/blog/author/ellis-mbeh) - [Español](https://inbound.audiense.com/es/blog/author/ellis-mbeh) Search this site on Google Search Google **Menu** [![Book a Call](https://no-cache.hubspot.com/cta/default/369237/c401a51f-4fd1-47a9-aed5-22460f21959e.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/c401a51f-4fd1-47a9-aed5-22460f21959e) [![Sign up for free](https://no-cache.hubspot.com/cta/default/369237/8ee6168d-66eb-4127-b93f-c479f840b069.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/8ee6168d-66eb-4127-b93f-c479f840b069) - Education - [Blog](http://resources.audiense.com) - [eBooks](http://resources.audiense.com/ebooks) - [Webinars](http://resources.audiense.com/on-demand) - [Podcasts](https://resources.audiense.com/podcasts) - [Reports](https://resources.audiense.com/reports) - Focused Hubs - [For Agencies](https://www.audiense.com/audiense-for-agencies) - [Buyer Personas](https://resources.audiense.com/buyer-persona) - [Audience-First SEO](https://resources.audiense.com/audience-first-seo-resources) - Why Audiense - [Case Studies](http://resources.audiense.com/case-studies/) - [Why choose Audiense?](https://www.audiense.com/why-audiense) - Acquisitions - [SOPRISM: META Data](https://resources.audiense.com/audiense-acquires-soprism) - [Tweet Binder: X Marketing](https://resources.audiense.com/audiense-acquires-tweetbinder) - [Affinio: Audience Analysis](https://resources.audiense.com/en/blog/affinio-is-joining-audiense) - User Resources - [Become an Affiliate](https://resources.audiense.com/affiliates) - [knowledge Base](https://help.audiense.com/knowledge) - [Audiense Status](https://status.audiense.com/) - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant) - [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) - [Solutions](http://resources.audiense.com/audience-intelligence-solutions) - Products - [Audiense Insights](https://audiense.com/products/audiense-insights/) - [Audiense Connect](https://audiense.com/products/audiense-connect/) ![Ellis Mbeh](https://inbound.audiense.com/hubfs/IMG_1022%202.jpg) # Ellis Mbeh Ellis Mbeh is the Founder and Principal of Pivotal New Media, a social media marketing consultancy focused on aligning digital efforts back to business’s bottom line profits. At Pivotal, every solution is developed with the customer at the starting point and powered with insights from social media data analysis. Ellis spent the early part of his career on the agency side supporting social media efforts for entertainment, movie, CPG, hospitality, and grocery industries. Eventually, he transitioned to leading strategy development with in-house digital marketing teams in insurance and aerospace organizations. Is he obsessed? Possibly. But his passion is infectious! ## All stories by Ellis ### Other Authors - [Albina Khouzina (1)](https://inbound.audiense.com/en/blog/author/albina-khouzina) - [Alexe Brasseur (2)](https://inbound.audiense.com/en/blog/author/alexe-brasseur) - [Alfredo Artiles - CTO and Co-Founder (1)](https://inbound.audiense.com/en/blog/author/alfredo-artiles) - [Alina Midori Hernández (1)](https://inbound.audiense.com/en/blog/author/alina-midori-hernandez) - [Alina Tytarenko (1)](https://inbound.audiense.com/en/blog/author/alina-tytarenko) - [Ana Vico - Product Manager (1)](https://inbound.audiense.com/en/blog/author/ana-vico) - [Andy Vale (52)](https://inbound.audiense.com/en/blog/author/andy-vale) - [Becky Livingston (1)](https://inbound.audiense.com/en/blog/author/becky-livingston) - [Brent Barnhart (8)](https://inbound.audiense.com/en/blog/author/brent-barnhart) - [Carlos Serra - COO (4)](https://inbound.audiense.com/en/blog/author/carlos-serra) - [Carmen Méndez (1)](https://inbound.audiense.com/en/blog/author/carmen-méndez) - [Cassie Hayes (6)](https://inbound.audiense.com/en/blog/author/cassie-hayes) - [Chris Hutchins (5)](https://inbound.audiense.com/en/blog/author/chris-hutchins) - [Céline Geeurickx (15)](https://inbound.audiense.com/en/blog/author/céline-geeurickx) - [Divya Sehgal (17)](https://inbound.audiense.com/en/blog/author/divya-sehgal) - [Dr Jillian Ney (2)](https://inbound.audiense.com/en/blog/author/dr-jillian-ney) - [Edward Bass (5)](https://inbound.audiense.com/en/blog/author/edward-bass) - [Ellis Mbeh (1)](https://inbound.audiense.com/en/blog/author/ellis-mbeh) - [Freya Laskowski (1)](https://inbound.audiense.com/en/blog/author/freya-laskowski) - [Guest (5)](https://inbound.audiense.com/en/blog/author/guest) - [Jackie Davies (78)](https://inbound.audiense.com/en/blog/author/jackie-davies) - [Jacqueline Zote (36)](https://inbound.audiense.com/en/blog/author/jacqueline-zote) - [Jason Thibault (3)](https://inbound.audiense.com/en/blog/author/jason-thibault) - [Javier Burón - Co-Founder (12)](https://inbound.audiense.com/en/blog/author/javier-buron) - [Jay Owens (1)](https://inbound.audiense.com/en/blog/author/jay-owens) - [Jeremy Hollow (1)](https://inbound.audiense.com/en/blog/author/jeremy-hollow) - [Josephine Durney - Product Marketer & Relationship Manager (17)](https://inbound.audiense.com/en/blog/author/josephine-durney) - [Katelyn Bourgoin (1)](https://inbound.audiense.com/en/blog/author/katelyn-bourgoin) - [Kindra Svendsen (1)](https://inbound.audiense.com/en/blog/author/kindra-svendsen) - [Kristen Hicks (4)](https://inbound.audiense.com/en/blog/author/kristen-hicks) - [Leanne Cochrane (5)](https://inbound.audiense.com/en/blog/author/leanne-cochrane) - [Leticia Polese (78)](https://inbound.audiense.com/en/blog/author/leticia-polese) - [Louisa Livingston (1)](https://inbound.audiense.com/en/blog/author/louisa-livingston) - [Louise Green (1)](https://inbound.audiense.com/en/blog/author/louise-green) - [Marco Giuliani (1)](https://inbound.audiense.com/en/blog/author/author-marco-giuliani) - [Michael Brito (9)](https://inbound.audiense.com/en/blog/author/michael-brito) - [Michelle Deery (2)](https://inbound.audiense.com/en/blog/author/michelle-deery) - [Michelle Garrett (1)](https://inbound.audiense.com/en/blog/author/michelle-garrett) - [Mike White (4)](https://inbound.audiense.com/en/blog/author/mike-white) - [Molly Ploe (1)](https://inbound.audiense.com/en/blog/author/molly-ploe) - [Natalya Bucuy (1)](https://inbound.audiense.com/en/blog/author/natalya-bucuy) - [Oliver Lewis (1)](https://inbound.audiense.com/en/blog/author/oliver-lewis) - [Oliver Thyra (1)](https://inbound.audiense.com/en/blog/author/oliver-thyra) - [Orsolya Szlahotka-Gödri (1)](https://inbound.audiense.com/en/blog/author/orsolya-szlahotka-gödri) - [Pat Timmons (1)](https://inbound.audiense.com/en/blog/author/pat-timmons) - [Patrick Fagan (1)](https://inbound.audiense.com/en/blog/author/patrick-fagan) - [Paz Segura - Marketing Manager (39)](https://inbound.audiense.com/en/blog/author/paz-segura) - [Priya McNamara (1)](https://inbound.audiense.com/en/blog/author/priya-mcnamara) - [Rachel May Quin (99)](https://inbound.audiense.com/en/blog/author/rachel-may-quin) - [Rahul Jerome (39)](https://inbound.audiense.com/en/blog/author/rahul-jerome) - [Raven Wheatley Hawkins (1)](https://inbound.audiense.com/en/blog/author/raven-wheatley-hawkins) - [Richard Bowman & David Boyle (1)](https://inbound.audiense.com/en/blog/author/richard-bowman-david-boyle) - [Roisin Mcnamara - Client Services Manager and Product Specialist (3)](https://inbound.audiense.com/en/blog/author/roisin-mcnamara) - [Rory Hope (5)](https://inbound.audiense.com/en/blog/author/rory-hope) - [Roy Emmerson (1)](https://inbound.audiense.com/en/blog/author/roy-emmerson) - [Ryan Grundy (1)](https://inbound.audiense.com/en/blog/author/ryan-grundy) - [Saman Bhatti - Head of Growth (8)](https://inbound.audiense.com/en/blog/author/saman-bhatti) - [Saurabh Wani (1)](https://inbound.audiense.com/en/blog/author/saurabh-wani) - [Tan Sukhera (1)](https://inbound.audiense.com/en/blog/author/tan-sukhera) - [Tara Twyman - Head of Product Partnerships (9)](https://inbound.audiense.com/en/blog/author/tara-twyman) - [Tim Smalley (1)](https://inbound.audiense.com/en/blog/author/tim-smalley) - [Yauhen Zaremba (1)](https://inbound.audiense.com/en/blog/author/yauhen-zaremba) [![](https://inbound.audiense.com/hubfs/Blog%20Posts%20Images/Audiense%20blog%20-%20Audience%20affinities.png)](https://inbound.audiense.com/en/blog/power-of-audience-affinities-its-actionability-to-drive-brands-forward) [Audience intelligence](https://inbound.audiense.com/en/blog/tag/audience-intelligence) ### [The power of audience affinities and its actionability to drive brands forward](https://inbound.audiense.com/en/blog/power-of-audience-affinities-its-actionability-to-drive-brands-forward) Feb 1, 2021, 2:05:56 PM 6 min read 1 min read 1 min read [![audiense-logo-mark-signal\_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf](https://inbound.audiense.com/hs-fs/hubfs/audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf.png?width=40&height=30&name=audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf.png "audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf")](https://audiense.com) . #### About - [Contact Us](https://www.audiense.com/contact-audiense/book-a-meeting-digital-intelligence) - [Customer Reviews](https://www.g2.com/products/audiense-audiense/references/audiense-insights) #### Products & Plans - AUDIENCE INTELLIGENCE - [Audiense Action](https://www.audiense.com/products/action) - [Social Intelligence](https://www.audiense.com/products/audiense-insights) - [Digital Intelligence](https://www.audiense.com/products/digital-intelligence) - [Demand Intelligence](https://www.audiense.com/products/demand-intelligence) - [Plans](https://www.audiense.com/pricing-pages/audience-intelligence) - \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - X MARKETING - [Connect](https://www.audiense.com/products/audiense-connect) - [Tweet Binder](https://www.tweetbinder.com/) - [Plans](https://www.audiense.com/pricing-pages/twitter-marketing) #### Resources - [Blog](https://resources.audiense.com/) - [Why Audiense](https://audiense.com/why-audiense) - [Knowledge Base](https://resources.audiense.com/audiense-knowledge-base) - [Audiense Status](https://status.audiense.com/) - [R + D](https://www.audiense.com/research-and-development)    [Privacy Policy](http://legal.audiense.com/privacy-policy?hsLang=en)   [Legal](http://legal.audiense.com/?hsLang=en)