---
title: Audiense Blog - Data, Insights, Action! | Leanne Cochrane
description: Leanne has been leading the Affinio product for over 7 years, helping global brands and agencies gain a passions-based lens on their audiences. Prior to Affinio, she held various Product roles for different corporations and start-ups, all from her home in Halifax, Canada.
---
[.png?width=200&height=100&name=audiense-lockup-signal-core%20(1).png "Audiense Action")](https://www.audiense.com)
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- Education
- [Blog](http://resources.audiense.com)
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- [Podcasts](https://resources.audiense.com/podcasts)
- [Reports](https://resources.audiense.com/reports)
- Focused Hubs
- [For Agencies](https://www.audiense.com/audiense-for-agencies)
- [Buyer Personas](https://resources.audiense.com/buyer-persona)
- [Audience-First SEO](https://resources.audiense.com/audience-first-seo-resources)
- Why Audiense
- [Case Studies](http://resources.audiense.com/case-studies/)
- [Why choose Audiense?](https://www.audiense.com/why-audiense)
- Acquisitions
- [SOPRISM: META Data](https://resources.audiense.com/audiense-acquires-soprism)
- [Tweet Binder: X Marketing](https://resources.audiense.com/audiense-acquires-tweetbinder)
- [Affinio: Audience Analysis](https://resources.audiense.com/en/blog/affinio-is-joining-audiense)
- User Resources
- [Become an Affiliate](https://resources.audiense.com/affiliates)
- [knowledge Base](https://help.audiense.com/knowledge)
- [Audiense Status](https://status.audiense.com/)
- [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant)
- [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned)
- [Solutions](http://resources.audiense.com/audience-intelligence-solutions)
- Products
- [Audiense Insights](https://audiense.com/products/audiense-insights/)
- [Audiense Connect](https://audiense.com/products/audiense-connect/)
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- [English](https://inbound.audiense.com/en/blog/author/leanne-cochrane)
- [Spanish](https://inbound.audiense.com/es/blog/author/leanne-cochrane)
[.png?width=200&height=100&name=audiense-lockup-signal-core%20(1).png "Audiense Action")](https://www.audiense.com)
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- Education
- [Blog](http://resources.audiense.com)
- [eBooks](http://resources.audiense.com/ebooks)
- [Webinars](http://resources.audiense.com/on-demand)
- [Podcasts](https://resources.audiense.com/podcasts)
- [Reports](https://resources.audiense.com/reports)
- Focused Hubs
- [For Agencies](https://www.audiense.com/audiense-for-agencies)
- [Buyer Personas](https://resources.audiense.com/buyer-persona)
- [Audience-First SEO](https://resources.audiense.com/audience-first-seo-resources)
- Why Audiense
- [Case Studies](http://resources.audiense.com/case-studies/)
- [Why choose Audiense?](https://www.audiense.com/why-audiense)
- Acquisitions
- [SOPRISM: META Data](https://resources.audiense.com/audiense-acquires-soprism)
- [Tweet Binder: X Marketing](https://resources.audiense.com/audiense-acquires-tweetbinder)
- [Affinio: Audience Analysis](https://resources.audiense.com/en/blog/affinio-is-joining-audiense)
- User Resources
- [Become an Affiliate](https://resources.audiense.com/affiliates)
- [knowledge Base](https://help.audiense.com/knowledge)
- [Audiense Status](https://status.audiense.com/)
- [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant)
- [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned)
- [Solutions](http://resources.audiense.com/audience-intelligence-solutions)
- Products
- [Audiense Insights](https://audiense.com/products/audiense-insights/)
- [Audiense Connect](https://audiense.com/products/audiense-connect/)
[](https://cta-redirect.hubspot.com/cta/redirect/369237/8ee6168d-66eb-4127-b93f-c479f840b069)
- [English](https://inbound.audiense.com/en/blog/author/leanne-cochrane)
- [Español](https://inbound.audiense.com/es/blog/author/leanne-cochrane)
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- Education
- [Blog](http://resources.audiense.com)
- [eBooks](http://resources.audiense.com/ebooks)
- [Webinars](http://resources.audiense.com/on-demand)
- [Podcasts](https://resources.audiense.com/podcasts)
- [Reports](https://resources.audiense.com/reports)
- Focused Hubs
- [For Agencies](https://www.audiense.com/audiense-for-agencies)
- [Buyer Personas](https://resources.audiense.com/buyer-persona)
- [Audience-First SEO](https://resources.audiense.com/audience-first-seo-resources)
- Why Audiense
- [Case Studies](http://resources.audiense.com/case-studies/)
- [Why choose Audiense?](https://www.audiense.com/why-audiense)
- Acquisitions
- [SOPRISM: META Data](https://resources.audiense.com/audiense-acquires-soprism)
- [Tweet Binder: X Marketing](https://resources.audiense.com/audiense-acquires-tweetbinder)
- [Affinio: Audience Analysis](https://resources.audiense.com/en/blog/affinio-is-joining-audiense)
- User Resources
- [Become an Affiliate](https://resources.audiense.com/affiliates)
- [knowledge Base](https://help.audiense.com/knowledge)
- [Audiense Status](https://status.audiense.com/)
- [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant)
- [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned)
- [Solutions](http://resources.audiense.com/audience-intelligence-solutions)
- Products
- [Audiense Insights](https://audiense.com/products/audiense-insights/)
- [Audiense Connect](https://audiense.com/products/audiense-connect/)
# Leanne Cochrane
Leanne has been leading the Affinio product for over 7 years, helping global brands and agencies gain a passions-based lens on their audiences. Prior to Affinio, she held various Product roles for different corporations and start-ups, all from her home in Halifax, Canada.
## All stories by Leanne
### Other Authors
- [Albina Khouzina (1)](https://inbound.audiense.com/en/blog/author/albina-khouzina)
- [Alexe Brasseur (2)](https://inbound.audiense.com/en/blog/author/alexe-brasseur)
- [Alfredo Artiles - CTO and Co-Founder (1)](https://inbound.audiense.com/en/blog/author/alfredo-artiles)
- [Alina Midori Hernández (1)](https://inbound.audiense.com/en/blog/author/alina-midori-hernandez)
- [Alina Tytarenko (1)](https://inbound.audiense.com/en/blog/author/alina-tytarenko)
- [Ana Vico - Product Manager (1)](https://inbound.audiense.com/en/blog/author/ana-vico)
- [Andy Vale (52)](https://inbound.audiense.com/en/blog/author/andy-vale)
- [Becky Livingston (1)](https://inbound.audiense.com/en/blog/author/becky-livingston)
- [Brent Barnhart (8)](https://inbound.audiense.com/en/blog/author/brent-barnhart)
- [Carlos Serra - COO (4)](https://inbound.audiense.com/en/blog/author/carlos-serra)
- [Carmen Méndez (1)](https://inbound.audiense.com/en/blog/author/carmen-méndez)
- [Cassie Hayes (6)](https://inbound.audiense.com/en/blog/author/cassie-hayes)
- [Chris Hutchins (5)](https://inbound.audiense.com/en/blog/author/chris-hutchins)
- [Céline Geeurickx (15)](https://inbound.audiense.com/en/blog/author/céline-geeurickx)
- [Divya Sehgal (17)](https://inbound.audiense.com/en/blog/author/divya-sehgal)
- [Dr Jillian Ney (2)](https://inbound.audiense.com/en/blog/author/dr-jillian-ney)
- [Edward Bass (5)](https://inbound.audiense.com/en/blog/author/edward-bass)
- [Ellis Mbeh (1)](https://inbound.audiense.com/en/blog/author/ellis-mbeh)
- [Freya Laskowski (1)](https://inbound.audiense.com/en/blog/author/freya-laskowski)
- [Guest (5)](https://inbound.audiense.com/en/blog/author/guest)
- [Jackie Davies (78)](https://inbound.audiense.com/en/blog/author/jackie-davies)
- [Jacqueline Zote (36)](https://inbound.audiense.com/en/blog/author/jacqueline-zote)
- [Jason Thibault (3)](https://inbound.audiense.com/en/blog/author/jason-thibault)
- [Javier Burón - Co-Founder (12)](https://inbound.audiense.com/en/blog/author/javier-buron)
- [Jay Owens (1)](https://inbound.audiense.com/en/blog/author/jay-owens)
- [Jeremy Hollow (1)](https://inbound.audiense.com/en/blog/author/jeremy-hollow)
- [Josephine Durney - Product Marketer & Relationship Manager (17)](https://inbound.audiense.com/en/blog/author/josephine-durney)
- [Katelyn Bourgoin (1)](https://inbound.audiense.com/en/blog/author/katelyn-bourgoin)
- [Kindra Svendsen (1)](https://inbound.audiense.com/en/blog/author/kindra-svendsen)
- [Kristen Hicks (4)](https://inbound.audiense.com/en/blog/author/kristen-hicks)
- [Leanne Cochrane (5)](https://inbound.audiense.com/en/blog/author/leanne-cochrane)
- [Leticia Polese (78)](https://inbound.audiense.com/en/blog/author/leticia-polese)
- [Louisa Livingston (1)](https://inbound.audiense.com/en/blog/author/louisa-livingston)
- [Louise Green (1)](https://inbound.audiense.com/en/blog/author/louise-green)
- [Marco Giuliani (1)](https://inbound.audiense.com/en/blog/author/author-marco-giuliani)
- [Michael Brito (9)](https://inbound.audiense.com/en/blog/author/michael-brito)
- [Michelle Deery (2)](https://inbound.audiense.com/en/blog/author/michelle-deery)
- [Michelle Garrett (1)](https://inbound.audiense.com/en/blog/author/michelle-garrett)
- [Mike White (4)](https://inbound.audiense.com/en/blog/author/mike-white)
- [Molly Ploe (1)](https://inbound.audiense.com/en/blog/author/molly-ploe)
- [Natalya Bucuy (1)](https://inbound.audiense.com/en/blog/author/natalya-bucuy)
- [Oliver Lewis (1)](https://inbound.audiense.com/en/blog/author/oliver-lewis)
- [Oliver Thyra (1)](https://inbound.audiense.com/en/blog/author/oliver-thyra)
- [Orsolya Szlahotka-Gödri (1)](https://inbound.audiense.com/en/blog/author/orsolya-szlahotka-gödri)
- [Pat Timmons (1)](https://inbound.audiense.com/en/blog/author/pat-timmons)
- [Patrick Fagan (1)](https://inbound.audiense.com/en/blog/author/patrick-fagan)
- [Paz Segura - Marketing Manager (39)](https://inbound.audiense.com/en/blog/author/paz-segura)
- [Priya McNamara (1)](https://inbound.audiense.com/en/blog/author/priya-mcnamara)
- [Rachel May Quin (99)](https://inbound.audiense.com/en/blog/author/rachel-may-quin)
- [Rahul Jerome (39)](https://inbound.audiense.com/en/blog/author/rahul-jerome)
- [Raven Wheatley Hawkins (1)](https://inbound.audiense.com/en/blog/author/raven-wheatley-hawkins)
- [Richard Bowman & David Boyle (1)](https://inbound.audiense.com/en/blog/author/richard-bowman-david-boyle)
- [Roisin Mcnamara - Client Services Manager and Product Specialist (3)](https://inbound.audiense.com/en/blog/author/roisin-mcnamara)
- [Rory Hope (5)](https://inbound.audiense.com/en/blog/author/rory-hope)
- [Roy Emmerson (1)](https://inbound.audiense.com/en/blog/author/roy-emmerson)
- [Ryan Grundy (1)](https://inbound.audiense.com/en/blog/author/ryan-grundy)
- [Saman Bhatti - Head of Growth (8)](https://inbound.audiense.com/en/blog/author/saman-bhatti)
- [Saurabh Wani (1)](https://inbound.audiense.com/en/blog/author/saurabh-wani)
- [Tan Sukhera (1)](https://inbound.audiense.com/en/blog/author/tan-sukhera)
- [Tara Twyman - Head of Product Partnerships (9)](https://inbound.audiense.com/en/blog/author/tara-twyman)
- [Tim Smalley (1)](https://inbound.audiense.com/en/blog/author/tim-smalley)
- [Yauhen Zaremba (1)](https://inbound.audiense.com/en/blog/author/yauhen-zaremba)
[Audience intelligence](https://inbound.audiense.com/en/blog/tag/audience-intelligence)
### [The future starts today: Emerging consumer trends for 2025](https://inbound.audiense.com/en/blog/emerging-consumer-trends-for-2025)
Dec 2, 2024, 1:37:42 PM
11 min read
[Audience intelligence](https://inbound.audiense.com/en/blog/tag/audience-intelligence)
### [Behind the scenes at Audiense: Innovating audience intelligence for agency success](https://inbound.audiense.com/en/blog/behind-the-scenes-at-audiense-innovating-audience-intelligence-for-agency-success)
Jun 14, 2024, 5:59:08 PM
7 min read
[Digital strategy](https://inbound.audiense.com/en/blog/tag/digital-strategy)
### [Using 2023 cultural shifts to inform 2024 whitespace](https://inbound.audiense.com/en/blog/using-2023-cultural-shifts-to-inform-2024-whitespace)
Nov 27, 2023, 5:46:59 PM
8 min read
[](https://audiense.com)
.
#### About
- [Contact Us](https://www.audiense.com/contact-audiense/book-a-meeting-digital-intelligence)
- [Customer Reviews](https://www.g2.com/products/audiense-audiense/references/audiense-insights)
#### Products & Plans
- AUDIENCE INTELLIGENCE
- [Audiense Action](https://www.audiense.com/products/action)
- [Social Intelligence](https://www.audiense.com/products/audiense-insights)
- [Digital Intelligence](https://www.audiense.com/products/digital-intelligence)
- [Demand Intelligence](https://www.audiense.com/products/demand-intelligence)
- [Plans](https://www.audiense.com/pricing-pages/audience-intelligence)
- \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_
- X MARKETING
- [Connect](https://www.audiense.com/products/audiense-connect)
- [Tweet Binder](https://www.tweetbinder.com/)
- [Plans](https://www.audiense.com/pricing-pages/twitter-marketing)
#### Resources
- [Blog](https://resources.audiense.com/)
- [Why Audiense](https://audiense.com/why-audiense)
- [Knowledge Base](https://resources.audiense.com/audiense-knowledge-base)
- [Audiense Status](https://status.audiense.com/)
- [R + D](https://www.audiense.com/research-and-development)
[Privacy Policy](http://legal.audiense.com/privacy-policy?hsLang=en) [Legal](http://legal.audiense.com/?hsLang=en)
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