--- title: Audiense Blog - Data, Insights, Action! | Mike White description: Mike White has led award-winning agencies for over 20 years, and is CEO of independent global brand experience agency Lively Worldwide. Lively helps brands including Ericsson, Coinbase, Spotify, Google, Twitter and Mazda engage audiences with immersive, interactive and engaging content. Mike has been prominent on the Campaign A-List marketing awards for 3 consecutive years, led the headline sponsorship of V Festival for Virgin for two decades and took the brand into gaming and film. He is a hybrid and virtual strategist, speaker and live marketing influencer. --- [![Audiense Action](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core%20(1).png?width=200&height=100&name=audiense-lockup-signal-core%20(1).png "Audiense Action")](https://www.audiense.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a) [![Login](https://no-cache.hubspot.com/cta/default/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35) - Education - [Blog](http://resources.audiense.com) - [eBooks](http://resources.audiense.com/ebooks) - [Webinars](http://resources.audiense.com/on-demand) - [Podcasts](https://resources.audiense.com/podcasts) - [Reports](https://resources.audiense.com/reports) - Focused Hubs - [For Agencies](https://www.audiense.com/audiense-for-agencies) - 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[knowledge Base](https://help.audiense.com/knowledge) - [Audiense Status](https://status.audiense.com/) - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant) - [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) - [Solutions](http://resources.audiense.com/audience-intelligence-solutions) - Products - [Audiense Insights](https://audiense.com/products/audiense-insights/) - [Audiense Connect](https://audiense.com/products/audiense-connect/) ![Mike White](https://inbound.audiense.com/hubfs/Mike_White_010.jpg) # Mike White Mike White has led award-winning agencies for over 20 years, and is CEO of independent global brand experience agency Lively Worldwide. Lively helps brands including Ericsson, Coinbase, Spotify, Google, Twitter and Mazda engage audiences with immersive, interactive and engaging content. Mike has been prominent on the Campaign A-List marketing awards for 3 consecutive years, led the headline sponsorship of V Festival for Virgin for two decades and took the brand into gaming and film. He is a hybrid and virtual strategist, speaker and live marketing influencer. ## All stories by Mike ### Other Authors - [Albina Khouzina (1)](https://inbound.audiense.com/en/blog/author/albina-khouzina) - [Alexe Brasseur (2)](https://inbound.audiense.com/en/blog/author/alexe-brasseur) - [Alfredo Artiles - CTO and Co-Founder (1)](https://inbound.audiense.com/en/blog/author/alfredo-artiles) - [Alina Midori Hernández (1)](https://inbound.audiense.com/en/blog/author/alina-midori-hernandez) - [Alina Tytarenko (1)](https://inbound.audiense.com/en/blog/author/alina-tytarenko) - [Ana Vico - Product Manager (1)](https://inbound.audiense.com/en/blog/author/ana-vico) - [Andy Vale (52)](https://inbound.audiense.com/en/blog/author/andy-vale) - [Becky Livingston (1)](https://inbound.audiense.com/en/blog/author/becky-livingston) - [Brent Barnhart (8)](https://inbound.audiense.com/en/blog/author/brent-barnhart) - [Carlos Serra - COO (4)](https://inbound.audiense.com/en/blog/author/carlos-serra) - [Carmen Méndez (1)](https://inbound.audiense.com/en/blog/author/carmen-méndez) - 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