--- title: Audiense Blog - Data, Insights, Action! | Oliver Thyra description: Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. His intense passion for marketing and his engineering background has made him a guy who understands how to sell software subscriptions with words. 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His intense passion for marketing and his engineering background has made him a guy who understands how to sell software subscriptions with words. In his free time, Oliver enjoys quality time with his pets (he has 4 golden retrievers!). ## All stories by Oliver ### Other Authors - [Albina Khouzina (1)](https://inbound.audiense.com/en/blog/author/albina-khouzina) - [Alexe Brasseur (2)](https://inbound.audiense.com/en/blog/author/alexe-brasseur) - [Alfredo Artiles - CTO and Co-Founder (1)](https://inbound.audiense.com/en/blog/author/alfredo-artiles) - [Alina Midori Hernández (1)](https://inbound.audiense.com/en/blog/author/alina-midori-hernandez) - [Alina Tytarenko (1)](https://inbound.audiense.com/en/blog/author/alina-tytarenko) - [Ana Vico - Product Manager (1)](https://inbound.audiense.com/en/blog/author/ana-vico) - [Andy Vale (52)](https://inbound.audiense.com/en/blog/author/andy-vale) - [Becky Livingston (1)](https://inbound.audiense.com/en/blog/author/becky-livingston) - [Brent Barnhart (8)](https://inbound.audiense.com/en/blog/author/brent-barnhart) - [Carlos Serra - COO (4)](https://inbound.audiense.com/en/blog/author/carlos-serra) - 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Head of Product Partnerships (9)](https://inbound.audiense.com/en/blog/author/tara-twyman) - [Tim Smalley (1)](https://inbound.audiense.com/en/blog/author/tim-smalley) - [Yauhen Zaremba (1)](https://inbound.audiense.com/en/blog/author/yauhen-zaremba) [![](https://inbound.audiense.com/hubfs/Image%20for%20blog%20post%20The%20impact%20of%20audience%20intelligence%20on%20ecommerce%201920x1080.png)](https://inbound.audiense.com/en/blog/the-impact-of-audience-intelligence-on-ecommerce) [Audience intelligence](https://inbound.audiense.com/en/blog/tag/audience-intelligence) ### [The impact of audience intelligence on ecommerce](https://inbound.audiense.com/en/blog/the-impact-of-audience-intelligence-on-ecommerce) Jan 18, 2023, 11:36:40 AM 4 min read 1 min read 1 min read [![audiense-logo-mark-signal\_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf](https://inbound.audiense.com/hs-fs/hubfs/audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf.png?width=40&height=30&name=audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf.png "audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf")](https://audiense.com) . #### About - 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