--- title: Audiense Blog - Data, Insights, Action! | Paz Segura - Marketing Manager description: Paz Segura has been in the marketing industry for more than fifteen years, always in companies in the technology sector within the B2B market. Since 2013 she's developing her career at Audiense (formerly SocialBro) developing marketing strategies that have evolved with the product and the industry. --- [![Audiense Action](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core%20(1).png?width=200&height=100&name=audiense-lockup-signal-core%20(1).png "Audiense Action")](https://www.audiense.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a) [![Login](https://no-cache.hubspot.com/cta/default/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35) - Education - [Blog](http://resources.audiense.com) - [eBooks](http://resources.audiense.com/ebooks) - [Webinars](http://resources.audiense.com/on-demand) - [Podcasts](https://resources.audiense.com/podcasts) - [Reports](https://resources.audiense.com/reports) - 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[knowledge Base](https://help.audiense.com/knowledge) - [Audiense Status](https://status.audiense.com/) - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant) - [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) - [Solutions](http://resources.audiense.com/audience-intelligence-solutions) - Products - [Audiense Insights](https://audiense.com/products/audiense-insights/) - [Audiense Connect](https://audiense.com/products/audiense-connect/) ![Paz Segura - Marketing Manager](https://inbound.audiense.com/hubfs/Audiense-299.jpg) # Paz Segura - Marketing Manager Paz Segura has been in the marketing industry for more than fifteen years, always in companies in the technology sector within the B2B market. Since 2013 she's developing her career at Audiense (formerly SocialBro) developing marketing strategies that have evolved with the product and the industry. ## All stories by Paz ### Other Authors - [Albina Khouzina (1)](https://inbound.audiense.com/en/blog/author/albina-khouzina) - [Alexe Brasseur (2)](https://inbound.audiense.com/en/blog/author/alexe-brasseur) - [Alfredo Artiles - CTO and Co-Founder (1)](https://inbound.audiense.com/en/blog/author/alfredo-artiles) - [Alina Midori Hernández (1)](https://inbound.audiense.com/en/blog/author/alina-midori-hernandez) - [Alina Tytarenko (1)](https://inbound.audiense.com/en/blog/author/alina-tytarenko) - [Ana Vico - Product Manager (1)](https://inbound.audiense.com/en/blog/author/ana-vico) - [Andy Vale (52)](https://inbound.audiense.com/en/blog/author/andy-vale) - [Becky Livingston (1)](https://inbound.audiense.com/en/blog/author/becky-livingston) - [Brent Barnhart (8)](https://inbound.audiense.com/en/blog/author/brent-barnhart) - [Carlos Serra - COO (4)](https://inbound.audiense.com/en/blog/author/carlos-serra) - [Carmen Méndez (1)](https://inbound.audiense.com/en/blog/author/carmen-méndez) - [Cassie Hayes (6)](https://inbound.audiense.com/en/blog/author/cassie-hayes) - [Chris Hutchins (5)](https://inbound.audiense.com/en/blog/author/chris-hutchins) - [Céline Geeurickx (15)](https://inbound.audiense.com/en/blog/author/céline-geeurickx) - [Divya Sehgal (17)](https://inbound.audiense.com/en/blog/author/divya-sehgal) - [Dr Jillian Ney (2)](https://inbound.audiense.com/en/blog/author/dr-jillian-ney) - [Edward Bass (5)](https://inbound.audiense.com/en/blog/author/edward-bass) - [Ellis Mbeh (1)](https://inbound.audiense.com/en/blog/author/ellis-mbeh) - [Freya Laskowski (1)](https://inbound.audiense.com/en/blog/author/freya-laskowski) - [Guest (5)](https://inbound.audiense.com/en/blog/author/guest) - [Jackie Davies (78)](https://inbound.audiense.com/en/blog/author/jackie-davies) - [Jacqueline Zote (36)](https://inbound.audiense.com/en/blog/author/jacqueline-zote) - [Jason Thibault (3)](https://inbound.audiense.com/en/blog/author/jason-thibault) - [Javier Burón - Co-Founder (12)](https://inbound.audiense.com/en/blog/author/javier-buron) - [Jay Owens (1)](https://inbound.audiense.com/en/blog/author/jay-owens) - [Jeremy Hollow (1)](https://inbound.audiense.com/en/blog/author/jeremy-hollow) - [Josephine Durney - Product Marketer & Relationship Manager (17)](https://inbound.audiense.com/en/blog/author/josephine-durney) - [Katelyn Bourgoin (1)](https://inbound.audiense.com/en/blog/author/katelyn-bourgoin) - [Kindra Svendsen (1)](https://inbound.audiense.com/en/blog/author/kindra-svendsen) - [Kristen Hicks (4)](https://inbound.audiense.com/en/blog/author/kristen-hicks) - [Leanne Cochrane (5)](https://inbound.audiense.com/en/blog/author/leanne-cochrane) - [Leticia Polese (78)](https://inbound.audiense.com/en/blog/author/leticia-polese) - [Louisa Livingston (1)](https://inbound.audiense.com/en/blog/author/louisa-livingston) - [Louise Green (1)](https://inbound.audiense.com/en/blog/author/louise-green) - [Marco Giuliani (1)](https://inbound.audiense.com/en/blog/author/author-marco-giuliani) - [Michael Brito (9)](https://inbound.audiense.com/en/blog/author/michael-brito) - [Michelle Deery (2)](https://inbound.audiense.com/en/blog/author/michelle-deery) - [Michelle Garrett (1)](https://inbound.audiense.com/en/blog/author/michelle-garrett) - [Mike White (4)](https://inbound.audiense.com/en/blog/author/mike-white) - [Molly Ploe (1)](https://inbound.audiense.com/en/blog/author/molly-ploe) - [Natalya Bucuy (1)](https://inbound.audiense.com/en/blog/author/natalya-bucuy) - [Oliver Lewis (1)](https://inbound.audiense.com/en/blog/author/oliver-lewis) - [Oliver Thyra (1)](https://inbound.audiense.com/en/blog/author/oliver-thyra) - [Orsolya Szlahotka-Gödri (1)](https://inbound.audiense.com/en/blog/author/orsolya-szlahotka-gödri) - [Pat Timmons (1)](https://inbound.audiense.com/en/blog/author/pat-timmons) - [Patrick Fagan (1)](https://inbound.audiense.com/en/blog/author/patrick-fagan) - [Paz Segura - Marketing Manager (39)](https://inbound.audiense.com/en/blog/author/paz-segura) - [Priya McNamara (1)](https://inbound.audiense.com/en/blog/author/priya-mcnamara) - [Rachel May Quin (99)](https://inbound.audiense.com/en/blog/author/rachel-may-quin) - [Rahul Jerome (39)](https://inbound.audiense.com/en/blog/author/rahul-jerome) - [Raven Wheatley Hawkins (1)](https://inbound.audiense.com/en/blog/author/raven-wheatley-hawkins) - [Richard Bowman & David Boyle (1)](https://inbound.audiense.com/en/blog/author/richard-bowman-david-boyle) - [Roisin Mcnamara - Client Services Manager and Product Specialist (3)](https://inbound.audiense.com/en/blog/author/roisin-mcnamara) - [Rory Hope (5)](https://inbound.audiense.com/en/blog/author/rory-hope) - [Roy Emmerson (1)](https://inbound.audiense.com/en/blog/author/roy-emmerson) - [Ryan Grundy (1)](https://inbound.audiense.com/en/blog/author/ryan-grundy) - [Saman Bhatti - Head of Growth (8)](https://inbound.audiense.com/en/blog/author/saman-bhatti) - [Saurabh Wani (1)](https://inbound.audiense.com/en/blog/author/saurabh-wani) - [Tan Sukhera (1)](https://inbound.audiense.com/en/blog/author/tan-sukhera) - [Tara Twyman - Head of Product Partnerships (9)](https://inbound.audiense.com/en/blog/author/tara-twyman) - [Tim Smalley (1)](https://inbound.audiense.com/en/blog/author/tim-smalley) - [Yauhen Zaremba (1)](https://inbound.audiense.com/en/blog/author/yauhen-zaremba) [![](https://inbound.audiense.com/hubfs/Types%20of%20Consumer%20Segmentation%20(2).png)](https://inbound.audiense.com/en/blog/types-of-consumer-segmentation) [Audience intelligence](https://inbound.audiense.com/en/blog/tag/audience-intelligence) ### [Types of consumer segmentation and when to use them](https://inbound.audiense.com/en/blog/types-of-consumer-segmentation) Feb 12, 2025, 9:53:35 AM 10 min read [![](https://inbound.audiense.com/hubfs/What%20is%20social%20media%20targeting_%201920x1080.png)](https://inbound.audiense.com/en/blog/what-is-social-media-targeting-guide) [Social media marketing](https://inbound.audiense.com/en/blog/tag/social-media-marketing) ### [What is social media targeting?](https://inbound.audiense.com/en/blog/what-is-social-media-targeting-guide) Jul 4, 2023, 10:56:44 AM 4 min read [![](https://inbound.audiense.com/hubfs/X-use-cases-of-audience-intelligence-within-different-campaign-phases-1920x1080.jpg)](https://inbound.audiense.com/en/blog/use-cases-of-audience-intelligence-within-different-campaign-phases) [Audience intelligence](https://inbound.audiense.com/en/blog/tag/audience-intelligence) ### [21 use cases of audience intelligence within different campaign phases](https://inbound.audiense.com/en/blog/use-cases-of-audience-intelligence-within-different-campaign-phases) Mar 23, 2023, 12:01:53 PM 5 min read [See More](https://inbound.audiense.com/en/blog/author/paz-segura/page/2) [![audiense-logo-mark-signal\_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf](https://inbound.audiense.com/hs-fs/hubfs/audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf.png?width=40&height=30&name=audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf.png "audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf")](https://audiense.com) . #### About - 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