--- title: Audiense Blog - Data, Insights, Action! | Saman Bhatti - Head of Growth description: Having been at Audiense since 2015, Saman has worked across all the departments from sales and customer service to Marketing and Operations. With this experience she has not only developed a holistic overview of how the pieces fit together but also the ability to effectively deliver across the organisation. Prior to Audiense, Saman worked for the UK government rolling out the digitalisation of the UK benefits system as well as managing her own freelance events production team. --- [![Audiense Action](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core%20(1).png?width=200&height=100&name=audiense-lockup-signal-core%20(1).png "Audiense Action")](https://www.audiense.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a) [![Login](https://no-cache.hubspot.com/cta/default/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35) - Education - [Blog](http://resources.audiense.com) - [eBooks](http://resources.audiense.com/ebooks) - [Webinars](http://resources.audiense.com/on-demand) - [Podcasts](https://resources.audiense.com/podcasts) - [Reports](https://resources.audiense.com/reports) - Focused Hubs - [For Agencies](https://www.audiense.com/audiense-for-agencies) - [Buyer Personas](https://resources.audiense.com/buyer-persona) - [Audience-First SEO](https://resources.audiense.com/audience-first-seo-resources) - Why Audiense - [Case Studies](http://resources.audiense.com/case-studies/) - [Why choose Audiense?](https://www.audiense.com/why-audiense) - Acquisitions - [SOPRISM: META Data](https://resources.audiense.com/audiense-acquires-soprism) - [Tweet Binder: X Marketing](https://resources.audiense.com/audiense-acquires-tweetbinder) - [Affinio: Audience Analysis](https://resources.audiense.com/en/blog/affinio-is-joining-audiense) - User Resources - [Become an Affiliate](https://resources.audiense.com/affiliates) - [knowledge Base](https://help.audiense.com/knowledge) - [Audiense Status](https://status.audiense.com/) - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant) - [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) - [Solutions](http://resources.audiense.com/audience-intelligence-solutions) - Products - [Audiense Insights](https://audiense.com/products/audiense-insights/) - [Audiense Connect](https://audiense.com/products/audiense-connect/) [![Sign up for free](https://no-cache.hubspot.com/cta/default/369237/8ee6168d-66eb-4127-b93f-c479f840b069.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/8ee6168d-66eb-4127-b93f-c479f840b069) - [English](https://inbound.audiense.com/en/blog/author/saman-bhatti) - [Spanish](https://inbound.audiense.com/es/blog/author/saman-bhatti) [![Audiense Action](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core%20(1).png?width=200&height=100&name=audiense-lockup-signal-core%20(1).png "Audiense Action")](https://www.audiense.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a) [![Login](https://no-cache.hubspot.com/cta/default/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35) - Education - [Blog](http://resources.audiense.com) - [eBooks](http://resources.audiense.com/ebooks) - [Webinars](http://resources.audiense.com/on-demand) - [Podcasts](https://resources.audiense.com/podcasts) - [Reports](https://resources.audiense.com/reports) - Focused Hubs - [For Agencies](https://www.audiense.com/audiense-for-agencies) - [Buyer Personas](https://resources.audiense.com/buyer-persona) - [Audience-First SEO](https://resources.audiense.com/audience-first-seo-resources) - Why Audiense - [Case Studies](http://resources.audiense.com/case-studies/) - [Why choose Audiense?](https://www.audiense.com/why-audiense) - Acquisitions - [SOPRISM: META Data](https://resources.audiense.com/audiense-acquires-soprism) - [Tweet Binder: X Marketing](https://resources.audiense.com/audiense-acquires-tweetbinder) - [Affinio: Audience Analysis](https://resources.audiense.com/en/blog/affinio-is-joining-audiense) - User Resources - [Become an Affiliate](https://resources.audiense.com/affiliates) - [knowledge Base](https://help.audiense.com/knowledge) - [Audiense Status](https://status.audiense.com/) - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant) - [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) - [Solutions](http://resources.audiense.com/audience-intelligence-solutions) - Products - [Audiense Insights](https://audiense.com/products/audiense-insights/) - [Audiense Connect](https://audiense.com/products/audiense-connect/) [![Sign up for free](https://no-cache.hubspot.com/cta/default/369237/8ee6168d-66eb-4127-b93f-c479f840b069.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/8ee6168d-66eb-4127-b93f-c479f840b069) - [English](https://inbound.audiense.com/en/blog/author/saman-bhatti) - [Español](https://inbound.audiense.com/es/blog/author/saman-bhatti) Search this site on Google Search Google **Menu** [![Book a Call](https://no-cache.hubspot.com/cta/default/369237/c401a51f-4fd1-47a9-aed5-22460f21959e.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/c401a51f-4fd1-47a9-aed5-22460f21959e) [![Sign up for free](https://no-cache.hubspot.com/cta/default/369237/8ee6168d-66eb-4127-b93f-c479f840b069.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/8ee6168d-66eb-4127-b93f-c479f840b069) - Education - [Blog](http://resources.audiense.com) - [eBooks](http://resources.audiense.com/ebooks) - [Webinars](http://resources.audiense.com/on-demand) - [Podcasts](https://resources.audiense.com/podcasts) - [Reports](https://resources.audiense.com/reports) - Focused Hubs - [For Agencies](https://www.audiense.com/audiense-for-agencies) - [Buyer Personas](https://resources.audiense.com/buyer-persona) - [Audience-First SEO](https://resources.audiense.com/audience-first-seo-resources) - Why Audiense - [Case Studies](http://resources.audiense.com/case-studies/) - [Why choose Audiense?](https://www.audiense.com/why-audiense) - Acquisitions - [SOPRISM: META Data](https://resources.audiense.com/audiense-acquires-soprism) - [Tweet Binder: X Marketing](https://resources.audiense.com/audiense-acquires-tweetbinder) - [Affinio: Audience Analysis](https://resources.audiense.com/en/blog/affinio-is-joining-audiense) - User Resources - [Become an Affiliate](https://resources.audiense.com/affiliates) - [knowledge Base](https://help.audiense.com/knowledge) - [Audiense Status](https://status.audiense.com/) - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant) - [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) - [Solutions](http://resources.audiense.com/audience-intelligence-solutions) - Products - [Audiense Insights](https://audiense.com/products/audiense-insights/) - [Audiense Connect](https://audiense.com/products/audiense-connect/) ![Saman Bhatti - Head of Growth](https://inbound.audiense.com/hubfs/Samam%20Bathi.jpg) # Saman Bhatti - Head of Growth Having been at Audiense since 2015, Saman has worked across all the departments from sales and customer service to Marketing and Operations. With this experience she has not only developed a holistic overview of how the pieces fit together but also the ability to effectively deliver across the organisation. Prior to Audiense, Saman worked for the UK government rolling out the digitalisation of the UK benefits system as well as managing her own freelance events production team. ## All stories by Saman ### Other Authors - [Albina Khouzina (1)](https://inbound.audiense.com/en/blog/author/albina-khouzina) - [Alexe Brasseur (2)](https://inbound.audiense.com/en/blog/author/alexe-brasseur) - [Alfredo Artiles - CTO and Co-Founder (1)](https://inbound.audiense.com/en/blog/author/alfredo-artiles) - [Alina Midori Hernández (1)](https://inbound.audiense.com/en/blog/author/alina-midori-hernandez) - [Alina Tytarenko (1)](https://inbound.audiense.com/en/blog/author/alina-tytarenko) - [Ana Vico - Product Manager (1)](https://inbound.audiense.com/en/blog/author/ana-vico) - [Andy Vale (52)](https://inbound.audiense.com/en/blog/author/andy-vale) - [Becky Livingston (1)](https://inbound.audiense.com/en/blog/author/becky-livingston) - [Brent Barnhart (8)](https://inbound.audiense.com/en/blog/author/brent-barnhart) - [Carlos Serra - COO (4)](https://inbound.audiense.com/en/blog/author/carlos-serra) - [Carmen Méndez (1)](https://inbound.audiense.com/en/blog/author/carmen-méndez) - [Cassie Hayes (6)](https://inbound.audiense.com/en/blog/author/cassie-hayes) - [Chris Hutchins (5)](https://inbound.audiense.com/en/blog/author/chris-hutchins) - [Céline Geeurickx (15)](https://inbound.audiense.com/en/blog/author/céline-geeurickx) - [Divya Sehgal (17)](https://inbound.audiense.com/en/blog/author/divya-sehgal) - [Dr Jillian Ney (2)](https://inbound.audiense.com/en/blog/author/dr-jillian-ney) - [Edward Bass (5)](https://inbound.audiense.com/en/blog/author/edward-bass) - [Ellis Mbeh (1)](https://inbound.audiense.com/en/blog/author/ellis-mbeh) - [Freya Laskowski (1)](https://inbound.audiense.com/en/blog/author/freya-laskowski) - [Guest (5)](https://inbound.audiense.com/en/blog/author/guest) - [Jackie Davies (78)](https://inbound.audiense.com/en/blog/author/jackie-davies) - [Jacqueline Zote (36)](https://inbound.audiense.com/en/blog/author/jacqueline-zote) - [Jason Thibault (3)](https://inbound.audiense.com/en/blog/author/jason-thibault) - [Javier Burón - Co-Founder (12)](https://inbound.audiense.com/en/blog/author/javier-buron) - [Jay Owens (1)](https://inbound.audiense.com/en/blog/author/jay-owens) - [Jeremy Hollow (1)](https://inbound.audiense.com/en/blog/author/jeremy-hollow) - [Josephine Durney - Product Marketer & Relationship Manager (17)](https://inbound.audiense.com/en/blog/author/josephine-durney) - [Katelyn Bourgoin (1)](https://inbound.audiense.com/en/blog/author/katelyn-bourgoin) - [Kindra Svendsen (1)](https://inbound.audiense.com/en/blog/author/kindra-svendsen) - [Kristen Hicks (4)](https://inbound.audiense.com/en/blog/author/kristen-hicks) - [Leanne Cochrane (5)](https://inbound.audiense.com/en/blog/author/leanne-cochrane) - [Leticia Polese (78)](https://inbound.audiense.com/en/blog/author/leticia-polese) - [Louisa Livingston (1)](https://inbound.audiense.com/en/blog/author/louisa-livingston) - [Louise Green (1)](https://inbound.audiense.com/en/blog/author/louise-green) - [Marco Giuliani (1)](https://inbound.audiense.com/en/blog/author/author-marco-giuliani) - [Michael Brito (9)](https://inbound.audiense.com/en/blog/author/michael-brito) - [Michelle Deery (2)](https://inbound.audiense.com/en/blog/author/michelle-deery) - [Michelle Garrett (1)](https://inbound.audiense.com/en/blog/author/michelle-garrett) - [Mike White (4)](https://inbound.audiense.com/en/blog/author/mike-white) - [Molly Ploe (1)](https://inbound.audiense.com/en/blog/author/molly-ploe) - [Natalya Bucuy (1)](https://inbound.audiense.com/en/blog/author/natalya-bucuy) - [Oliver Lewis (1)](https://inbound.audiense.com/en/blog/author/oliver-lewis) - [Oliver Thyra (1)](https://inbound.audiense.com/en/blog/author/oliver-thyra) - [Orsolya Szlahotka-Gödri (1)](https://inbound.audiense.com/en/blog/author/orsolya-szlahotka-gödri) - [Pat Timmons (1)](https://inbound.audiense.com/en/blog/author/pat-timmons) - [Patrick Fagan (1)](https://inbound.audiense.com/en/blog/author/patrick-fagan) - [Paz Segura - Marketing Manager (39)](https://inbound.audiense.com/en/blog/author/paz-segura) - [Priya McNamara (1)](https://inbound.audiense.com/en/blog/author/priya-mcnamara) - [Rachel May Quin (99)](https://inbound.audiense.com/en/blog/author/rachel-may-quin) - [Rahul Jerome (39)](https://inbound.audiense.com/en/blog/author/rahul-jerome) - [Raven Wheatley Hawkins (1)](https://inbound.audiense.com/en/blog/author/raven-wheatley-hawkins) - [Richard Bowman & David Boyle (1)](https://inbound.audiense.com/en/blog/author/richard-bowman-david-boyle) - [Roisin Mcnamara - Client Services Manager and Product Specialist (3)](https://inbound.audiense.com/en/blog/author/roisin-mcnamara) - [Rory Hope (5)](https://inbound.audiense.com/en/blog/author/rory-hope) - [Roy Emmerson (1)](https://inbound.audiense.com/en/blog/author/roy-emmerson) - [Ryan Grundy (1)](https://inbound.audiense.com/en/blog/author/ryan-grundy) - [Saman Bhatti - Head of Growth (8)](https://inbound.audiense.com/en/blog/author/saman-bhatti) - [Saurabh Wani (1)](https://inbound.audiense.com/en/blog/author/saurabh-wani) - [Tan Sukhera (1)](https://inbound.audiense.com/en/blog/author/tan-sukhera) - [Tara Twyman - Head of Product Partnerships (9)](https://inbound.audiense.com/en/blog/author/tara-twyman) - [Tim Smalley (1)](https://inbound.audiense.com/en/blog/author/tim-smalley) - [Yauhen Zaremba (1)](https://inbound.audiense.com/en/blog/author/yauhen-zaremba) [Influencer marketing](https://inbound.audiense.com/en/blog/tag/influencer-marketing) ### [4 key factors to consider when choosing an influencer](https://inbound.audiense.com/en/blog/4-key-factors-consider-choosing-influencer-brand-marketing) Mar 15, 2021, 11:31:00 AM 2 min read [![](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Blog-Banner-Insights-you-must-include-in-your-customer-persona-700x350-6.jpg)](https://inbound.audiense.com/en/blog/4-customer-insights-must-haves-creating-ultimate-customer-persona) [Consumer Insights](https://inbound.audiense.com/en/blog/tag/consumer-insights) ### [4 Insight Must Haves to Create the Perfect Customer Persona](https://inbound.audiense.com/en/blog/4-customer-insights-must-haves-creating-ultimate-customer-persona) Aug 21, 2019, 12:39:00 PM 2 min read [Consumer Insights](https://inbound.audiense.com/en/blog/tag/consumer-insights) ### [Increase your ROI: Let the data do the work](https://inbound.audiense.com/en/blog/increase-roi-let-social-data-do-the-work) Feb 15, 2018, 10:26:41 AM 2 min read [![audiense-logo-mark-signal\_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf](https://inbound.audiense.com/hs-fs/hubfs/audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf.png?width=40&height=30&name=audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf.png "audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf")](https://audiense.com) . #### About - [Contact Us](https://www.audiense.com/contact-audiense/book-a-meeting-digital-intelligence) - [Customer Reviews](https://www.g2.com/products/audiense-audiense/references/audiense-insights) #### Products & Plans - AUDIENCE INTELLIGENCE - [Audiense Action](https://www.audiense.com/products/action) - [Social Intelligence](https://www.audiense.com/products/audiense-insights) - [Digital Intelligence](https://www.audiense.com/products/digital-intelligence) - [Demand Intelligence](https://www.audiense.com/products/demand-intelligence) - [Plans](https://www.audiense.com/pricing-pages/audience-intelligence) - \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - X MARKETING - [Connect](https://www.audiense.com/products/audiense-connect) - [Tweet Binder](https://www.tweetbinder.com/) - [Plans](https://www.audiense.com/pricing-pages/twitter-marketing) #### Resources - [Blog](https://resources.audiense.com/) - [Why Audiense](https://audiense.com/why-audiense) - [Knowledge Base](https://resources.audiense.com/audiense-knowledge-base) - [Audiense Status](https://status.audiense.com/) - [R + D](https://www.audiense.com/research-and-development)    [Privacy Policy](http://legal.audiense.com/privacy-policy?hsLang=en)   [Legal](http://legal.audiense.com/?hsLang=en)