--- title: Audiense Blog - Data, Insights, Action! | Saurabh Wani description: Saurabh is a self-motivated and enthusiastic content marketer. He is always keen on learning new things and experimenting with new possible strategies. He has experience working with early startups and has helped them grow their organic traffic. When he is not working, he is probably binge-watching F.R.I.E.N.D.S --- [![Audiense Action](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core%20(1).png?width=200&height=100&name=audiense-lockup-signal-core%20(1).png "Audiense Action")](https://www.audiense.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a) [![Login](https://no-cache.hubspot.com/cta/default/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35) - Education - [Blog](http://resources.audiense.com) - [eBooks](http://resources.audiense.com/ebooks) - [Webinars](http://resources.audiense.com/on-demand) - [Podcasts](https://resources.audiense.com/podcasts) - [Reports](https://resources.audiense.com/reports) - Focused Hubs - [For Agencies](https://www.audiense.com/audiense-for-agencies) - 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[knowledge Base](https://help.audiense.com/knowledge) - [Audiense Status](https://status.audiense.com/) - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant) - [Product Portal: Roadmap](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) - [Solutions](http://resources.audiense.com/audience-intelligence-solutions) - Products - [Audiense Insights](https://audiense.com/products/audiense-insights/) - [Audiense Connect](https://audiense.com/products/audiense-connect/) ![Saurabh Wani](https://inbound.audiense.com/hubfs/20210131_230119.jpg) # Saurabh Wani Saurabh is a self-motivated and enthusiastic content marketer. He is always keen on learning new things and experimenting with new possible strategies. He has experience working with early startups and has helped them grow their organic traffic. When he is not working, he is probably binge-watching F.R.I.E.N.D.S ## All stories by Saurabh ### Other Authors - [Albina Khouzina (1)](https://inbound.audiense.com/en/blog/author/albina-khouzina) - [Alexe Brasseur (2)](https://inbound.audiense.com/en/blog/author/alexe-brasseur) - [Alfredo Artiles - CTO and Co-Founder (1)](https://inbound.audiense.com/en/blog/author/alfredo-artiles) - [Alina Midori Hernández (1)](https://inbound.audiense.com/en/blog/author/alina-midori-hernandez) - [Alina Tytarenko (1)](https://inbound.audiense.com/en/blog/author/alina-tytarenko) - [Ana Vico - Product Manager (1)](https://inbound.audiense.com/en/blog/author/ana-vico) - [Andy Vale (52)](https://inbound.audiense.com/en/blog/author/andy-vale) - [Becky Livingston (1)](https://inbound.audiense.com/en/blog/author/becky-livingston) - [Brent Barnhart (8)](https://inbound.audiense.com/en/blog/author/brent-barnhart) - [Carlos Serra - COO (4)](https://inbound.audiense.com/en/blog/author/carlos-serra) - [Carmen Méndez (1)](https://inbound.audiense.com/en/blog/author/carmen-méndez) - 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[Tim Smalley (1)](https://inbound.audiense.com/en/blog/author/tim-smalley) - [Yauhen Zaremba (1)](https://inbound.audiense.com/en/blog/author/yauhen-zaremba) [![](https://inbound.audiense.com/hubfs/Blog%20Posts%20Images/Audiense%20blog%20-%20Challenges%20of%20Building%20a%20Persona%20at%20a%20New%20Startup.png)](https://inbound.audiense.com/en/blog/challenges-of-building-a-persona-at-a-new-startup) [Audience intelligence](https://inbound.audiense.com/en/blog/tag/audience-intelligence) ### [Challenges of building a persona at a new start-up](https://inbound.audiense.com/en/blog/challenges-of-building-a-persona-at-a-new-startup) Nov 2, 2021, 11:52:46 AM 6 min read 1 min read 1 min read [![audiense-logo-mark-signal\_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf](https://inbound.audiense.com/hs-fs/hubfs/audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf.png?width=40&height=30&name=audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf.png "audiense-logo-mark-signal_1a2a6294-c66f-489d-a2db-a3c9cb1fc3cf")](https://audiense.com) . #### About - 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