--- title: How to Create and Use Twitter Lists | 5 Easy Steps description: Read our guide to Twitter Lists, covering everything from how to create one to how to use them in exciting new ways. Discover Twitter lists with Audiense. image: https://inbound.audiense.com/hubfs/How%20to%20Create%20and%20Use%20Twitter%20Lists%201920x1080.png --- [EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com?hsLang=en) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) Back to home | Ir a home [Social media marketing](https://inbound.audiense.com/en/blog/tag/social-media-marketing) 4 mins. ![](https://inbound.audiense.com/hubfs/design/reading-book.svg) ![](https://inbound.audiense.com/hubfs/How%20to%20Create%20and%20Use%20Twitter%20Lists%201920x1080.png) ![](https://inbound.audiense.com/hs-fs/hubfs/Audiense-299.jpg?width=60&name=Audiense-299.jpg) [Paz Segura - Marketing Manager](https://inbound.audiense.com/en/blog/author/paz-segura) Share this post - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-li.svg)*](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/how-to-create-and-use-twitter-lists&title=How%20to%20Create%20and%20Use%20Twitter%20Lists%20|%205%20Easy%20Steps&summary=Read%20our%20guide%20to%20Twitter%20Lists,%20covering%20everything%20from%20how%20to%20create%20one%20to%20how%20to%20use%20them%20in%20exciting%20new%20ways.%20Discover%20Twitter%20lists%20with%20Audiense.%20&source=https://inbound.audiense.com/en/blog/how-to-create-and-use-twitter-lists) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-fb.svg)*](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/how-to-create-and-use-twitter-lists) - [*![](https://inbound.audiense.com/hubfs/x.svg)*](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/how-to-create-and-use-twitter-lists&text=How%20to%20create%20&%20use%20lists%20on%20Twitter) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-pr.svg)*](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/how-to-create-and-use-twitter-lists) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-ig.svg)*](https://www.instagram.com/direct/inbox/) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-wp.svg)*](whatsapp://send?text=https://inbound.audiense.com/en/blog/how-to-create-and-use-twitter-lists) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-sk.svg)*](slack://app?team=&channel=&text=How%20to%20Create%20and%20Use%20Twitter%20Lists%20|%205%20Easy%20Steps%20-%20https://inbound.audiense.com/en/blog/how-to-create-and-use-twitter-lists) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-em.svg)*](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/how-to-create-and-use-twitter-lists) # How to create & use lists on Twitter July 07, 2022 Twitter is one of the largest social media platforms in the world, with [almost 400 million active users](https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/). It’s a powerful tool for businesses looking to connect directly with their audience, but the sheer scale of the user base can also raise challenges when it comes to cutting through the noise.  That’s where Twitter Lists come in – they’re designed specifically to bring order to your feed, helping you to keep up with the most important conversations through custom segmentation of accounts - but that’s just the start! Here’s our guide to everything you need to know about Twitter Lists, from how to create one to what you can use them for. ## **What are Twitter Lists?** Twitter Lists are a way for you to organise the tweets that you see in your timeline by grouping accounts into categories. There are two ways to engage with lists: create your own lists based on topics you’re interested in, or follow lists that other people have already created. Once you’ve created a list of your own or followed someone else’s, you can view it as a separate timeline that only shows tweets from accounts included in the list. They’re an excellent way to customise and curate your Twitter experience, and are especially useful if you follow a lot of accounts spanning a broad range of topics.  ## **How to create a List on Twitter** ### **Log into Twitter** The first step in creating a Twitter List is to log into the Twitter account that you want to create the list for, if you’re not already logged in. ![Audiense blog - Log in to Twitter](https://inbound.audiense.com/hs-fs/hubfs/image6.png?width=1152&height=440&name=image6.png) ### **2. Navigate to lists** Next, you want to find your way to the Twitter Lists page by clicking on the **Lists** option on the sidebar. ![Audiense blog - navigate toTwitter lists](https://lh6.googleusercontent.com/EQB3UrzG3Uq7n_99VpkAy4jEeiSOuqk2PtP2Xq_wHXk7YsB24mt0AaoJk5LR1DxSITjOi3znV5m0JHzNx1L7G9dAa48kPs71qniUh8c1tF54QreDUdT6MdGEpknEnukBZcM9t7M) ### **3. Click to create a new list** If you’ve never created or followed a list before, you’ll be greeted with a mostly empty page. From here, you can click on the **New List** button to create your own, or browse lists that Twitter thinks you’ll be interested in by clicking **Show more**.  ![Audiense blog - Create a new Twitter list](https://lh4.googleusercontent.com/CZYE9PxqbgpmEYerJJA2Zs6Xc9BPM2l1QxkcRh0uEjh-PgpiipPZRCXfoah8PM6da_lCZ28QiXIkXYuSKvkTawnRSFWa2ZHScsR66f4tLONUftikfNBUNUZ4nQdGK5JUaJ01yK0) ### **4. Enter list information** When you click to create a new list, a window will open on your screen prompting you to enter some information. This is where you can make the list your own, adding an image, name, and description that suits its purpose. Just bear in mind that the list name is limited to 25 characters and the description is limited to 100. You can also choose to make the list private if you want to keep it under wraps. Once you’re done, click **Next**. ![Audiense blog - New Twitter list](https://lh4.googleusercontent.com/7IYC1dxdkUoIgZflM_HjgiVJsJ467xtaokizQblujXpArecZJtuiVz5h0VI76bXzocAYqlYt3Lg9MaGQe72RvC6cZ_9rjBJwc4IAATsh6-aTD8fWMi2D3pKxZ9WyVwBTQuTsNqA)  ### **5. Add profiles to your list** Finally, you can flesh your list out by choosing the accounts you want to include in it. Some accounts may already be recommended for your list, but you can use the search bar to find more if you want to. Click **Add** on each account you want to include, and you’ll see the number of members tick upwards. Once you’re happy with the list, click **Done**. You can always add more accounts later.   ![Audiense blog - Add to your Twitter list](https://lh3.googleusercontent.com/F-6nq23vvQCiMiRefV_RZJdJWrFWRwYuJwVZeaTTKVsSAaXk_gMfOaN8WenppjxMKMtZQqeWJ2_IFdokQ0WGzdnlGRgebLFbrIl3AQ-qAJNjMmN4g8I_JE7F0fV8swG4H4YuZss) ## **How to use lists on Twitter** So now you know how to create a Twitter List, why would you want to? These are some of the main ways you can use lists to your advantage. ### **Monitor your competitors** It’s useful to keep [track of your competitors](https://inbound.audiense.com/blog/a-guide-to-twitter-competitor-analysis?hsLang=en) in any arena, and it’s no different on Twitter. Knowing what they’re tweeting about, how often they tweet, and what kind of engagement they typically receive can be very useful in building your own strategy. Just make sure you keep this one private. ### **Curate lists for certain topics** When you follow a lot of accounts on Twitter, your main feed can become impenetrable. Splitting accounts you follow into lists based on topic, industry, or specialisation can help counteract this, giving you nice clean curated feeds to browse when you’re looking for something specific. ### **Broadcast your brands** An overlooked use-case for Twitter Lists is using them as a way of directing your followers to other accounts you want them to follow. For businesses, that might be a list of other owned Twitter accounts, whether they’re for sub-brands, different localities, or specific products. ### **Keep tabs on engagement opportunities** Engagement is key on Twitter, but it can be hard to find. Twitter Lists open exciting new opportunities in your quest for likes and retweets – create a list of accounts that you specifically want to engage with and keep an eye on their tweets. That way you’ll never miss the perfect opportunity. ### **Build a staff directory** Sometimes a business Twitter account isn’t enough. Plenty of brands are also represented on Twitter by specific employees – think Elon Musk for Tesla, for example. If you take this approach and have some key members of your team tweet about your business, collect them in a list for your customers to follow. ### **Keep up with your clients** If you’ve got lots of clients and you want to stay abreast of what’s going on in their worlds, you can create a private list that collates them all. This will give you a place you can go for an at-a-glance summary of what’s happening, perfect for checking up on before a client call or conference. ### **Establish resource hubs** One of the best ways to connect with your audience is to provide them with valuable content, but no one ever said it all had to be yours. You can use lists to create resource hubs – collections of Twitter accounts that you think are useful – and share them with your customers. ### **Facilitate connections for an event** If you’re hosting an event for your customers or clients and want to generate buzz before it or allow attendees to connect afterwards, a Twitter List is ideal. Collect attendees’ Twitter handles on sign-up and (with their permission) add them all to a list to provide the perfect networking opportunity.  ### **Create lists to share** If you ever need a way of sharing a group of Twitter accounts, lists are the perfect feature to use. You can create a list that covers a certain topic – Twitter Ads experts, for instance – and then embed the shareable link into a blog post covering the same topic to add an extra dimension to your resources. ### **Highlight other brands you like** Sometimes it’s nice to forget about commercial objectives and just share the love, instead. You can do this with lists by collecting the brands you love into one feed. You can then share the list to let everyone know which accounts inspire you.  ## **Make the most of Twitter** Thanks in part to its scale, Twitter has the potential to be a huge asset to your business. There are so many active users looking for information, entertainment, or distraction that it’s hard to imagine a business that wouldn’t have an audience there. And lists are just one way of engaging with the platform, only scratching the surface of what’s possible.  If you want to make the most of Twitter for your business, Audiense Connect is for you. It’s the #1 [Twitter marketing platform](https://audiense.com/products/audiense-connect/) for a reason, giving you all the tools you need to understand, engage, and convert users. Find out more about [Audiense here](https://audiense.com/) or [get in touch](https://audiense.com/contact-us/) to speak to a member of the team. [![New call-to-action](https://no-cache.hubspot.com/cta/default/369237/afc51a1d-2925-4a7f-91b1-31db812bf1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/afc51a1d-2925-4a7f-91b1-31db812bf1d4) ![](https://inbound.audiense.com/hs-fs/hubfs/subscribe.png?width=520&height=332&name=subscribe.png) ![image-placeholder](https://inbound.audiense.com/hs-fs/hubfs/image-placeholder.png?width=622&height=415&name=image-placeholder.png) ## Related articles [Twitter Marketing](https://resources.audiense.com/en/blog/tag/twitter-marketing/?hsLang=en) ## [How to easily search for lists on Twitter](https://inbound.audiense.com/en/blog/search-lists-twitter?hsLang=en) April 10, 2021 Twitter lists are an incredibly useful resource with hundreds, maybe even thousands, of them out... [Read More](https://inbound.audiense.com/en/blog/search-lists-twitter?hsLang=en) [Twitter Advertising](https://resources.audiense.com/en/blog/tag/twitter-advertising/?hsLang=en) [Twitter Analytics](https://resources.audiense.com/en/blog/tag/twitter-analytics/?hsLang=en) [Twitter Marketing](https://resources.audiense.com/en/blog/tag/twitter-marketing/?hsLang=en) ## [Twitter Ads: The essentials of Twitter reporting](https://inbound.audiense.com/en/blog/twitter-ads-the-essentials-of-twitter-reporting?hsLang=en) July 03, 2015 Twitter reports for Twitter Ads Are you using Twitter Ads? You're not the only one. In fact,... [Read More](https://inbound.audiense.com/en/blog/twitter-ads-the-essentials-of-twitter-reporting?hsLang=en) [Twitter Marketing](https://resources.audiense.com/en/blog/tag/twitter-marketing/?hsLang=en) ## [10 Non-Verified Twitter Accounts With The Most Followers](https://inbound.audiense.com/en/blog/top-non-verified-twitter-accounts-with-the-most-followers?hsLang=en) September 12, 2021 On Twitter, there are a lot of non-verified accounts, but that isn’t to say that some of them... 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