---
title: "TikTok Shop is on the rise: how to start selling on TikTok today"
description: Sell more through TikTok Shop. Learn how to set up, promote, and grow your brand where shoppers are spending a big majority of their time and money.
image: https://inbound.audiense.com/hubfs/Tiktok_shop_1920_1080.png
---
[EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog)
- [Contact Us](https://audiense.com/contact-us/)
- [Login](https://app.audiense.com/)
[](https://audiense.com)
[](https://resources.audiense.com?hsLang=en)
 
Back to home | Ir a home
[Spotlight analysis](https://inbound.audiense.com/en/blog/tag/spotlight-analysis)
4 mins. 
[Jackie Davies](https://inbound.audiense.com/en/blog/author/jackie-davies)
Share this post
- [**](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/how-to-start-selling-on-tiktok-today&title=TikTok%20Shop%20is%20on%20the%20rise:%20how%20to%20start%20selling%20on%20TikTok%20today&summary=Sell%20more%20through%20TikTok%20Shop.%20Learn%20how%20to%20set%20up,%20promote,%20and%20grow%20your%20brand%20where%20shoppers%20are%20spending%20a%20big%20majority%20of%20their%20time%20and%20money.%20%20&source=https://inbound.audiense.com/en/blog/how-to-start-selling-on-tiktok-today)
- [**](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/how-to-start-selling-on-tiktok-today)
- [**](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/how-to-start-selling-on-tiktok-today&text=TikTok%20Shop%20is%20on%20the%20rise:%20how%20to%20start%20selling%20on%20TikTok%20today)
- [**](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/how-to-start-selling-on-tiktok-today)
- [**](https://www.instagram.com/direct/inbox/)
- [**](whatsapp://send?text=https://inbound.audiense.com/en/blog/how-to-start-selling-on-tiktok-today)
- [**](slack://app?team=&channel=&text=TikTok%20Shop%20is%20on%20the%20rise:%20how%20to%20start%20selling%20on%20TikTok%20today%20-%20https://inbound.audiense.com/en/blog/how-to-start-selling-on-tiktok-today)
- [**](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/how-to-start-selling-on-tiktok-today)
# TikTok Shop is on the rise: how to start selling on TikTok today
September 19, 2025
TikTok Shop, as the name implies, allows merchants to sell their stuff through TikTok, and in return TikTok collects a fee.
Social commerce is already quite popular – I'm sure we’ve all ordered something we saw off Instagram before, then when it got delivered we probably regretted it – but even so, social commerce sales are projected to reach [$144 billion by 2027](https://www.channelengine.com/en/blog/everything-about-social-commerce) (with each shopper spending on average $1224).
- Most TikTok shoppers are repeat buyers
- They love fast fashion (11% of TikTok shoppers bought fast fashion)
- Wellness brands are also popular on TikTok shop, and contribute to [81%](https://capitaloneshopping.com/research/tiktok-shopping-statistics/#:~:text=81%25%20of%20TikTok%20Shop%20sales,site%20for%20shopping%20in%202023.) of TikTok shop sales in the US (specifically beauty and health)
So which [brands](https://www.earnestanalytics.com/insights/shein-temu-share-highest-percentage-of-customers-with-tiktok-shop) sell the most on TikTok:
.png?width=874&height=656&name=Image%20(3).png)
Shein, Temu, H&M, Nike, Goodwill, Etsy, Old Navy, eBay, and Amazon are all-star sellers on TikTok – meaning they sell a high majority of their products through the app.
So how big is the market? Well in 2025 it’s projected that the number of TikTok shoppers will reach [53.6](https://capitaloneshopping.com/research/tiktok-shopping-statistics/#:~:text=81%25%20of%20TikTok%20Shop%20sales,site%20for%20shopping%20in%202023.) million.
.png?width=874&height=524&name=Image%20(4).png)
People are spending more and more time on TikTok everyday – over 150 Americans are TikTok users, and they spend an average of [47.3 minutes](https://capitaloneshopping.com/research/tiktok-shopping-statistics/#:~:text=81%25%20of%20TikTok%20Shop%20sales,site%20for%20shopping%20in%202023.) per day on the app. And TikTok is where a lot of users first learn about products, a lot of the time through influencers – 60% of TikTokers are more likely to trust a brand that an influencer is promoting, than an in-feed TikTok ad but that doesn’t mean TikTok ads don’t work.
- [40%](https://capitaloneshopping.com/research/tiktok-shopping-statistics/#:~:text=81%25%20of%20TikTok%20Shop%20sales,site%20for%20shopping%20in%202023.) of TikTok users say that a brand feels more relevant when they see them portraying their personality in a TikTok
- When users see a brand consistently run TikTok ads, brand trust increases by [41%](https://capitaloneshopping.com/research/tiktok-shopping-statistics/#:~:text=81%25%20of%20TikTok%20Shop%20sales,site%20for%20shopping%20in%202023.)
- And [33%](https://capitaloneshopping.com/research/tiktok-shopping-statistics/#:~:text=81%25%20of%20TikTok%20Shop%20sales,site%20for%20shopping%20in%202023.) said they are more likely to identify with a brand after they’ve seen a brands TikTok ad
## TikTok Shop’s biggest spenders
Female Gen Z shoppers [spend the most money on TikTok shop](https://amzscout.net/blog/tiktok-shop-statistics/#:~:text=What%20kinds%20of%20people%20are,might%20not%20have%20discovered%20otherwise.) – they are 3.2 times more likely to buy something on the app than any other generation/ demographic.
The [categories](https://amzscout.net/blog/tiktok-shop-statistics/) they buy the most from include: fashion, beauty, books, electronics, and home goods.
If they are your target audience, and you have a brand that falls under one of the categories mentioned above, here’s [how to advertise to this audience on TikTok](https://inbound.audiense.com/unlock-the-tiktok-content-that-gen-z-can%E2%80%99t-resist?hsLang=en).
[](https://cta-redirect.hubspot.com/cta/redirect/369237/2e322655-02b9-4fb4-a09f-62de3039b799)
## Getting your product on TikTok Shop
You might be wondering as you read this – does my brand need to have a big following on TikTok to start selling on TikTok shop? The answer is no. When we look at the [demand](https://www.audiense.com/products/demand-intelligence) for some of TikTok’s biggest sellers in our [Demand](https://www.audiense.com/products/demand-intelligence) platform– some only have a following of 39.8K and others have millions, but they still sell similar volumes on TikTok, so don’t let a small following deter you.
.png?width=2756&height=1276&name=Image%20(58).png)
Don’t let these minor details, like your follower count, keep you from entering this growing marketplace. The rise of TikTok shop reminds us of Amazon, and how most brands eventually jumped on the bandwagon and started selling their brand on there – TikTok has the same trajectory, so why wait? **Here are the steps to get started:**
**1. Create a TikTok account** for your brand if you don’t already have one, if you do – skip to step 1
**2. Set up a** [**TikTok seller account**](https://seller-us-accounts.tiktok.com/account/login) (this is currently only available in the United States, United Kingdom, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore)
- Sign up as a brand/ retailer
- Upload your business license or company documents
- Provide bank account details for payouts
- Once approved, you’ll have a seller dashboard where you can upload your product catalog
This is a great video to watch while setting up your account, that can guide you through the steps listed above:
**3. Upload your products**
- Start adding in clear photos of your products and include accurate sizing info, product details, and of course prices. Things that can optimize your listings include: photos of models wearing or using your product, short product videos, and sizing charts if you are selling clothing
.png?width=1430&height=814&name=image006%20(3).png)
**4. Integrate your ecommerce website**
- Integrate your TikTok shop with your online store; for Shopify instructions click [here](https://help.shopify.com/en/manual/online-sales-channels/tiktok/setup)
**5. Create TikTok content to promote your products**
- Create short and engaging videos
- Use our [TikTok content guide](https://inbound.audiense.com/unlock-the-tiktok-content-that-gen-z-can%E2%80%99t-resist?hsLang=en) to help inspire your copy and creative:
- Add your TikTok Shop product link tag directly in your videos so users can purchase right from the app without ever leaving TikTok
> [@oldnavy](https://www.tiktok.com/@oldnavy?refer=embed)
>
> lightweight, stretchy, sneakily pulled together — it's SleekTech 🔗
>
> [♬ original sound - Old Navy Official](https://www.tiktok.com/music/original-sound-Old-Navy-Official-7538195687339608862?refer=embed)
**6. Consider using influencers or affiliate marketing**
- TikTok has an affiliate marketing program where TikTok creators can add your products to their storefront and earn a commission every time something sells – you can find more on this program [here](https://getstarted.tiktok.com/affiliates?attr_source=google&attr_medium=pmax-ad&attr_campaign_id=18537172529&funnel=prospecting&targeting=all&creative=pmaxad&gad_source=1&gad_campaignid=18533633497&gbraid=0AAAAACeGRgT4MpG5U5uGfA7QGh4lFqwC2&gclid=Cj0KCQjwuKnGBhD5ARIsAD19RsZtrkon1y2iTqgyxvqodaksFbJ0Lwc1QRO7vM1EyAd8_LXa7AMjK20aAv2xEALw_wcB&lang=en)
- Find the top influencers for your target audience, by using a tool like [Demand](https://www.audiense.com/products/demand-intelligence):
- Collaborate with those influencers by sending them free samples to try/display/style in their own videos
- Reach out to TikTok influencers directly (many have their business email in their TikTok bio) to start working on a campaign together
**7. Join TikTok live shopping**
- Clothing and beauty brands sell really well via TikTok live
- Host a livestream to show your products and get viewers to buy instantly through pinned product links
- Visit the [TikTok Shop Live page](https://business.tiktokshop.com/us/creator/live) for all the details on getting started
**8. Create TikTok Ads**
- Use [TikTok ads manager](https://getstarted.tiktok.com/ttvalue?attr_source=google&attr_medium=search-br-ad&attr_adgroup_id=133033608679&attr_term=tiktok%20ads%20manager&gad_source=1&gad_campaignid=16385305567&gbraid=0AAAAACeGRgSA02_6YclEwyRlap13HIixs&gclid=Cj0KCQjwuKnGBhD5ARIsAD19RsZ8VdGSrfE-OiXGdWXN_Xu8Z32qbzSzZ657ON4jCOjisMPgZ0mwhQkaAmc7EALw_wcB&lang=en) to run campaigns
- Choose between spark ads (boosting organic product posts that are already doing well) or in-feed ads with product tags
- Target your audience by age, interests, and locations
**9. Offer fast shipping and respond quickly to customer inquiries** – TikTok rewards reliable sellers by giving them better visibility on the app
**10. Scale your shop**
- Use the [seller center](https://seller.tiktok.com/) analytics to see what is selling the best
- Double down on trends
- Refresh your creative constantly, this works best for the TikTok algorithm – get inspired by our [TikTok content guide](https://inbound.audiense.com/unlock-the-tiktok-content-that-gen-z-can%E2%80%99t-resist?hsLang=en):
## Stop waiting, start selling!
TikTok Shop isn’t a passing trend – it's shaping up to be the best big marketplace for brands, especially ones in the clothing, beauty, and home goods space. Customers already spend nearly an hour on the app per day, so meet them where they’re at.
Gen Z is leading the spend (for now), and the opportunity to build awareness, drive sales, and grow your brand is right at your fingertips.
No matter your brand, the time to get started is now, before your competitors do. TikTok Shop is following the same path Amazon once did, so don’t wait to join the hype.
## Related articles
[Influencer marketing](https://resources.audiense.com/en/blog/tag/influencer-marketing/?hsLang=en)
## [6 ways to find the most impactful TikTok influencers for your brand](https://inbound.audiense.com/en/blog/how-to-find-influencers-on-tiktok?hsLang=en)
March 16, 2025 Brands, influencers, and all the TikTok addicts out there (I’m looking at you) - yes we're all...
[Read More](https://inbound.audiense.com/en/blog/how-to-find-influencers-on-tiktok?hsLang=en)
[Digital strategy](https://resources.audiense.com/en/blog/tag/digital-strategy/?hsLang=en)
## [It’s your year on Tiktok: Maximize your views with these cutting-edge tactics](https://inbound.audiense.com/en/blog/tiktok-maximize-your-views-with-these-cutting-edge-tactics?hsLang=en)
June 16, 2024 TikTok's extensive reach and ability to generate viral trends present unmatched avenues for brand...
[Read More](https://inbound.audiense.com/en/blog/tiktok-maximize-your-views-with-these-cutting-edge-tactics?hsLang=en)
[Spotlight analysis](https://resources.audiense.com/en/blog/tag/spotlight-analysis/?hsLang=en)
## [Video killed the Instagram star? The rise of TikTok influencers for brands](https://inbound.audiense.com/en/blog/video-killed-the-instagram-star-the-rise-of-tiktok-influencers-for-brands?hsLang=en)
August 10, 2022 If you work in marketing (and we’re betting you do), it seems there’s always a war between the...
[Read More](https://inbound.audiense.com/en/blog/video-killed-the-instagram-star-the-rise-of-tiktok-influencers-for-brands?hsLang=en)
[](https://www.audiense.com/)
[](https://twitter.com/AudienseCo) [](https://www.youtube.com/@AudienseCo) [](https://www.instagram.com/audiense) [](https://www.instagram.com/audiense) [](https://www.facebook.com/audienseco) [](https://audiense.com/feed)
- About
- [Contact Us](https://www.audiense.com/contact-audiense/contact-us)
- [Customer Reviews](https://www.g2.com/products/audiense-audiense/references/audiense-insights)
- [Press & Media Kit](https://resources.audiense.com/press)
- Products & Plans
- AUDIENCE INTELLIGENCE
- [Social Intelligence](https://www.audiense.com/products/audiense-insights)
- [Digital Intelligence](https://www.audiense.com/products/digital-intelligence)
- [Demand Intelligence](https://www.audiense.com/products/demand-intelligence)
- [Plans](https://www.audiense.com/pricing-pages/audience-intelligence)
- TWITTER MARKETING
- [Audiense Connect](https://www.audiense.com/products/audiense-connect)
- [Tweet Binder](https://www.tweetbinder.com/)
- [Plans](https://www.audiense.com/pricing-pages/twitter-marketing)
- Resources
- [Blog](https://resources.audiense.com)
- [Why Audiense](https://www.audiense.com/why-audiense)
- [Knowledge Base](https://resources.audiense.com/audiense-knowledge-base)
- [Audiense Status](https://status.audiense.com/)
- [R + D](https://www.audiense.com/research-and-development)
- Sobre Audiense
- [Contáctanos](https://es.audiense.com/contact-audiense/contact-us)
- [Reseñas de los clientes](https://www.g2.com/products/audiense-audiense/references/audiense-insights)
- [Dossier de prensa](https://resources.audiense.com/press)
- Planes y Productos
- AUDIENCE INTELLIGENCE
- [Social Intelligence](https://es.audiense.com/products/audiense-insights)
- [Digital Intelligence](https://es.audiense.com/products/digital-intelligence)
- [Demand Intelligence](https://es.audiense.com/products/demand-intelligence)
- [Planes](https://es.audiense.com/pricing-pages/audience-intelligence)
- TWITTER MARKETING
- [Audiense Connect](https://www.audiense.com/products/audiense-connect)
- [Tweet Binder](https://www.tweetbinder.com/)
- [Planes](https://es.audiense.com/pricing-pages/twitter-marketing)
- Recursos
- [Blog](https://recursos.audiense.com)
- [Por qué Audiense](https://es.audiense.com/why-audiense)
- [Centro de Ayuda](https://resources.audiense.com/audiense-knowledge-base)
- [Estado de Audiense](https://status.audiense.com/)
- [I + D](https://es.audiense.com/research-and-development)
```json
{
"@context" : "https://schema.org",
"@type" : "VideoObject",
"contentUrl" : "https://stream.mux.com/02SMI2Q01NJdX015DD4wVs0079e9d3izRkBaaANJrwJ01qZA/capped-1080p.mp4",
"dateModified" : "2025-09-17T15:22:39.071Z",
"duration" : "PT33S",
"height" : 1450,
"name" : "DEMAND FOR INFLUENCERS",
"thumbnailUrl" : "https://369237.fs1.hubspotusercontent-na1.net/hubfs/369237/DEMAND%20FOR%20INFLUENCERS.mov/medium.jpg",
"uploadDate" : "2025-09-17T12:34:43.351Z",
"width" : 2486
}
```