--- title: Identify the most relevant influencers for your audience description: Our influencer marketing focused eBook takes a look at such quantitative data, the approach to formulating the most effective strategy, how to action that strategy, identify the most relevant influenc image: https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Blog-Banner-Influencer-Marketing-eBook-ENG-700x350-1.png --- [EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com?hsLang=en) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) Back to home | Ir a home [Influencer marketing](https://inbound.audiense.com/en/blog/tag/influencer-marketing) 1 mins. ![](https://inbound.audiense.com/hubfs/design/reading-book.svg) ![](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Blog-Banner-Influencer-Marketing-eBook-ENG-700x350-1.png) ![](https://inbound.audiense.com/hs-fs/hubfs/Samam%20Bathi.jpg?width=60&name=Samam%20Bathi.jpg) [Saman Bhatti - Head of Growth](https://inbound.audiense.com/en/blog/author/saman-bhatti) Share this post - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-li.svg)*](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/influencer-marketing-ebook-identify-relevant-influencers-audience&title=Identify%20the%20most%20relevant%20influencers%20for%20your%20audience&summary=Our%20influencer%20marketing%20focused%20eBook%20takes%20a%20look%20at%20such%20quantitative%20data,%20the%20approach%20to%20formulating%20the%20most%20effective%20strategy,%20how%20to%20action%20that%20strategy,%20identify%20the%20most%20relevant%20influenc&source=https://inbound.audiense.com/en/blog/influencer-marketing-ebook-identify-relevant-influencers-audience) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-fb.svg)*](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/influencer-marketing-ebook-identify-relevant-influencers-audience) - [*![](https://inbound.audiense.com/hubfs/x.svg)*](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/influencer-marketing-ebook-identify-relevant-influencers-audience&text=[eBook]%20Influencer%20Marketing:%20Identify%20the%20most%20relevant%20influencers%20for%20your%20audience) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-pr.svg)*](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/influencer-marketing-ebook-identify-relevant-influencers-audience) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-ig.svg)*](https://www.instagram.com/direct/inbox/) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-wp.svg)*](whatsapp://send?text=https://inbound.audiense.com/en/blog/influencer-marketing-ebook-identify-relevant-influencers-audience) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-sk.svg)*](slack://app?team=&channel=&text=Identify%20the%20most%20relevant%20influencers%20for%20your%20audience%20-%20https://inbound.audiense.com/en/blog/influencer-marketing-ebook-identify-relevant-influencers-audience) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-em.svg)*](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/influencer-marketing-ebook-identify-relevant-influencers-audience) # \[eBook\] Influencer Marketing: Identify the most relevant influencers for your audience February 07, 2018 Influencer campaigns have the ability to give your brand **a voice that your target audience will be more likely to trust** and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. Now for a few statistics… - According to a study by Google 70% of customers value a brand that engages with consumer passions and interests during a campaign. - 82% of consumers feel highly influenced by the recommendations of a micro-influencer. - 73% of marketers believe that the biggest challenge they face when launching an influencer campaign is to find the right influencer. Our influencer marketing focused [eBook](https://audiense.com/ebooks/identify-the-most-relevant-influencers-for-your-audience/?utm_campaign=07%2F02%20%5BENG%5D%20%5BEBOOK%5D%20Influencer%20Marketing%202018&utm_source=blog%20post) takes a look at such quantitative data, the approach to formulating the most effective strategy, how to action that strategy, identify the most relevant influencers, first-hand knowledge from marketing professionals and success stories from large agencies and brands. The combination of data-driven audience insights and intelligence analysis allows you to uncover the ideal influencers for your target audience. This approach enables you to discover aspects of your target audience that have the power to optimize your campaign efforts within your budget. Big brands and agencies such as Puma and DigitasLBi are already reaping the benefits of influencer marketing. To find out more [download our free eBook ‘Identify the most relevant influencers for your audience’](https://audiense.com/ebooks/identify-the-most-relevant-influencers-for-your-audience/?utm_campaign=07%2F02%20%5BENG%5D%20%5BEBOOK%5D%20Influencer%20Marketing%202018&utm_source=blog%20post) and reveal how to adopt a strategic approach when it comes to finding the right influencers for your brand. [![Influencer Marketing: Identify the most relevant influencers for your audience - DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/369237/02e7bde9-24d0-4ea0-8600-2b3c1b5276b1.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/02e7bde9-24d0-4ea0-8600-2b3c1b5276b1) ![](https://inbound.audiense.com/hs-fs/hubfs/subscribe.png?width=520&height=332&name=subscribe.png) ![image-placeholder](https://inbound.audiense.com/hs-fs/hubfs/image-placeholder.png?width=622&height=415&name=image-placeholder.png) ## Related articles [How to](https://resources.audiense.com/en/blog/tag/how-to/?hsLang=en) ## [How to create a killer influencer marketing strategy no matter your budget](https://inbound.audiense.com/en/blog/how-to-create-a-killer-influencer-marketing-strategy-no-matter-your-budget-guide?hsLang=en) August 24, 2022 When Warby Parker was looking to turn granny glasses into the hot new thing, they used influencers... [Read More](https://inbound.audiense.com/en/blog/how-to-create-a-killer-influencer-marketing-strategy-no-matter-your-budget-guide?hsLang=en) [Influencer marketing](https://resources.audiense.com/en/blog/tag/influencer-marketing/?hsLang=en) [Audiense news](https://resources.audiense.com/en/blog/tag/audiense-news/?hsLang=en) ## [How the 'Reinventing the concept of influencers to your marketing strategy' webinar played out](https://inbound.audiense.com/en/blog/how-reinventing-the-concept-of-influencers-to-your-marketing-strategy-webinar-played-out?hsLang=en) April 06, 2018 On Wednesday, alongside Pulsar, we hosted our webinar “Reinventing the concept of Influencers to... [Read More](https://inbound.audiense.com/en/blog/how-reinventing-the-concept-of-influencers-to-your-marketing-strategy-webinar-played-out?hsLang=en) [Audience intelligence](https://resources.audiense.com/en/blog/tag/audience-intelligence/?hsLang=en) ## [Why virtual influencers go hand in hand with audience intelligence](https://inbound.audiense.com/en/blog/why-virtual-influencers-go-hand-in-hand-with-audience-intelligence?hsLang=en) December 07, 2020 Dudley Nevill-Spencer is one of the first individuals to conquer the virtual influencer space in... [Read More](https://inbound.audiense.com/en/blog/why-virtual-influencers-go-hand-in-hand-with-audience-intelligence?hsLang=en) ![Footer Dot Shadow](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/shadow-14.png) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://www.audiense.com/) [![Twitter](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/x-icon.svg)](https://twitter.com/AudienseCo) [![Youtube](https://cdn.prod.website-files.com/61a61781d327712f7cb32e56/67e682c4648c8d2d00a95a30_youtube.svg)](https://www.youtube.com/@AudienseCo) [![Instagram](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-instagram.svg)](https://www.instagram.com/audiense) [![LinkedIN](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-linkedin.svg)](https://www.instagram.com/audiense) [![Facebook](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-facebook.svg)](https://www.facebook.com/audienseco) [![Rss](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-rrss.svg)](https://audiense.com/feed) - About - [Contact Us](https://www.audiense.com/contact-audiense/contact-us) - [Customer Reviews](https://www.g2.com/products/audiense-audiense/references/audiense-insights) - [Press & Media Kit](https://resources.audiense.com/press) - Products & Plans - AUDIENCE INTELLIGENCE - [Social Intelligence](https://www.audiense.com/products/audiense-insights) - [Digital Intelligence](https://www.audiense.com/products/digital-intelligence) - [Demand Intelligence](https://www.audiense.com/products/demand-intelligence) - [Plans](https://www.audiense.com/pricing-pages/audience-intelligence) - TWITTER MARKETING - [Audiense Connect](https://www.audiense.com/products/audiense-connect) - [Tweet Binder](https://www.tweetbinder.com/) - [Plans](https://www.audiense.com/pricing-pages/twitter-marketing) - Resources - [Blog](https://resources.audiense.com) - [Why Audiense](https://www.audiense.com/why-audiense) - [Knowledge Base](https://resources.audiense.com/audiense-knowledge-base) - [Audiense Status](https://status.audiense.com/) - [R + D](https://www.audiense.com/research-and-development) - Sobre Audiense - [Contáctanos](https://es.audiense.com/contact-audiense/contact-us) - [Reseñas de los clientes](https://www.g2.com/products/audiense-audiense/references/audiense-insights) - [Dossier de prensa](https://resources.audiense.com/press) - Planes y Productos - AUDIENCE INTELLIGENCE - [Social Intelligence](https://es.audiense.com/products/audiense-insights) - [Digital Intelligence](https://es.audiense.com/products/digital-intelligence) - [Demand Intelligence](https://es.audiense.com/products/demand-intelligence) - [Planes](https://es.audiense.com/pricing-pages/audience-intelligence) - TWITTER MARKETING - [Audiense Connect](https://www.audiense.com/products/audiense-connect) - [Tweet Binder](https://www.tweetbinder.com/) - [Planes](https://es.audiense.com/pricing-pages/twitter-marketing) - Recursos - [Blog](https://recursos.audiense.com) - [Por qué Audiense](https://es.audiense.com/why-audiense) - [Centro de Ayuda](https://resources.audiense.com/audiense-knowledge-base) - [Estado de Audiense](https://status.audiense.com/) - [I + D](https://es.audiense.com/research-and-development)