--- title: "Lakers vs Clippers, ✈︎ ✈︎ LAX: From global to local insights" description: We analysed each team's’ fan base identifying who they are whilst uncovering valuable insights like their interests, affinities and personalities. --- [EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com?hsLang=en) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) Back to home | Ir a home [Influencer marketing](https://inbound.audiense.com/en/blog/tag/influencer-marketing) [Sponsorships and Partnerships](https://inbound.audiense.com/en/blog/tag/sponsorships-and-partnerships) [Consumer Insights](https://inbound.audiense.com/en/blog/tag/consumer-insights) 2 mins. ![](https://inbound.audiense.com/hubfs/design/reading-book.svg) ![](https://inbound.audiense.com/hs-fs/hubfs/Samam%20Bathi.jpg?width=60&name=Samam%20Bathi.jpg) [Saman Bhatti - Head of Growth](https://inbound.audiense.com/en/blog/author/saman-bhatti) Share this post - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-li.svg)*](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/lakers-vs-clippers-global-local-consumer-insights&title=Lakers%20vs%20Clippers,%20✈︎%20✈︎%20LAX:%20From%20global%20to%20local%20insights&summary=We%20analysed%20each%20team's’%20fan%20base%20identifying%20who%20they%20are%20whilst%20uncovering%20valuable%20insights%20like%20their%20interests,%20affinities%20and%20personalities.&source=https://inbound.audiense.com/en/blog/lakers-vs-clippers-global-local-consumer-insights) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-fb.svg)*](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/lakers-vs-clippers-global-local-consumer-insights) - [*![](https://inbound.audiense.com/hubfs/x.svg)*](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/lakers-vs-clippers-global-local-consumer-insights&text=Lakers%20vs%20Clippers,%20✈︎%20✈︎%20LAX:%20From%20global%20to%20local%20insights) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-pr.svg)*](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/lakers-vs-clippers-global-local-consumer-insights) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-ig.svg)*](https://www.instagram.com/direct/inbox/) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-wp.svg)*](whatsapp://send?text=https://inbound.audiense.com/en/blog/lakers-vs-clippers-global-local-consumer-insights) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-sk.svg)*](slack://app?team=&channel=&text=Lakers%20vs%20Clippers,%20✈︎%20✈︎%20LAX:%20From%20global%20to%20local%20insights%20-%20https://inbound.audiense.com/en/blog/lakers-vs-clippers-global-local-consumer-insights) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-em.svg)*](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/lakers-vs-clippers-global-local-consumer-insights) # Lakers vs Clippers, ✈︎ ✈︎ LAX: From global to local insights October 26, 2017 ![ Lakers vs Clippers, ✈︎ ✈︎ LAX: From global to local insights ](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Audiense-Blog-Banner-Lakers-vs-Clippers-700x350-2.png?width=700&height=350&name=Audiense-Blog-Banner-Lakers-vs-Clippers-700x350-2.png)As two Pacific Division giants within the NBA, sharing not only their home city of LA but also their stomping ground of the Staples Centre how different could their fan base be? Having put ourselves in the shoes of a sports brand looking to sponsor some homegrown talent we decided to analyze each team's’ fan base (local, national and international) identifying who they are whilst uncovering their interests, affinities and personalities. ## Lakers vs Clippers: The global audience As expected both demographics shared an array of characteristics such as personality attributes in particular, their needs and values traits describing both audiences as analytical, in need for stability, outgoing and determined to live life to the fullest. [![Audiense Insights - Lakers vs Clippers - Clippers and Lakers Worldwide fans - Personality Insights](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Clippers-and-Lakers-Worldwide-fans-Personality-Insights-4.png?width=1200&height=370&name=Audiense-Insights-Lakers-vs-Clippers-Clippers-and-Lakers-Worldwide-fans-Personality-Insights-4.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Clippers-and-Lakers-Worldwide-fans-Personality-Insights-3.png?hsLang=en) However, gender is where the differences are brought to light as the Lakers team have a larger base of female fans compared to the Clippers predominantly male fan base. Although the Lakers may be perceived as a greater international name, we discovered a higher percentage of the Clippers audience based in China. [![Audiense Insights - Lakers vs Clippers - Gender - Location - Country](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Gender-Location-Country-4.png?width=800&height=450&name=Audiense-Insights-Lakers-vs-Clippers-Gender-Location-Country-4.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Gender-Location-Country-3.png?hsLang=en) [![Uncover the most relevant influencers for your audience - Explore Audiense Insights](https://no-cache.hubspot.com/cta/default/369237/d9fc3caa-055e-4c5a-a00d-fa4d3a6e6327.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/d9fc3caa-055e-4c5a-a00d-fa4d3a6e6327) The significant differences lie within the realm of group **interests**. Whilst Lakers fans demonstrate a greater interest in celebrities and public figures from a variety of industries the Clippers demographic is more industry-specific with a keen interest in the sport itself. Taking the interests analysis a level deeper into ‘Purchasing’ habits Clippers fans also have a higher affinity to sportswear. [![Audiense Insights - Lakers vs Clippers - Clippers Worldwide fans - Top Sport clothing brands](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Clippers-Worldwide-fans-Top-Sport-clothing-brands-4.png?width=1188&height=761&name=Audiense-Insights-Lakers-vs-Clippers-Clippers-Worldwide-fans-Top-Sport-clothing-brands-4.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Clippers-Worldwide-fans-Top-Sport-clothing-brands-3.png?hsLang=en) Top sports brands for the global Clippers audience.   Let’s take a step down from an international perspective to a national or even a local one analysing each team’s follower base within the United States and LA respectively identifying influencers for each. ## Lakers vs Clippers: The US based audience At a national level there is a significant difference in macro-influencers for each group. For Clipper fans the most important **macro-influencers** are: - Lebron James: Surprisingly fans have a greater affinity to Lebron than Chris Paul or Blake Griffin. Maybe a change of team is in need? - Chris Paul: An Ex Clipper but now a Houston Rockets favourite - Blake Griffin: Clippers very own Rookie of the Year and Slam Dunk Champion - Kevin Durant: A Golden State Warriors MVP - SHAQ: A legend on the court and now off [![Audiense Insights - Lakers vs Clippers - Lakers USA fans - Top Macro Influencers.png](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Lakers-USA-fans-Top-Macro-Influencers_png-4.png?width=827&height=513&name=Audiense-Insights-Lakers-vs-Clippers-Lakers-USA-fans-Top-Macro-Influencers_png-4.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Lakers-USA-fans-Top-Macro-Influencers_png-3.png?hsLang=en) Top Macro-influencers for Lakers fans in the US   ## Lakers vs Clippers: The LA based audience At a local level among sports clubs, current players and basketball stars as **micro-influencer** Clippers fans have also built a great affinity to TV and radio fan favourite Ralph Lawler, long time Clippers commentator. [![Audiense Insights - Lakers vs Clippers - Clippers Los Angeles fans - Top Micro Influencers.png](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Clippers-Los-Angeles-fans-Top-Micro-Influencers_png-4.png?width=497&height=266&name=Audiense-Insights-Lakers-vs-Clippers-Clippers-Los-Angeles-fans-Top-Micro-Influencers_png-4.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Clippers-Los-Angeles-fans-Top-Micro-Influencers_png-3.png?hsLang=en) Micro-influencers for Clippers fans in LA   The celebrity/public figure trend continues through to local micro-influencers level for Lakers fans including Mike Turrell, the LA Lakers reporter. [![Audiense Insights - Lakers vs Clippers - Lakers Los Angeles fans - Top Micro Influencers.png.png](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Lakers-Los-Angeles-fans-Top-Micro-Influencers_png_png-4.png?width=495&height=264&name=Audiense-Insights-Lakers-vs-Clippers-Lakers-Los-Angeles-fans-Top-Micro-Influencers_png_png-4.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Insights-Lakers-vs-Clippers-Lakers-Los-Angeles-fans-Top-Micro-Influencers_png_png-3.png?hsLang=en) Micro-influencers for Lakers fans in LA   In this age old rivalry who will reign supreme in relevant communication? Consumer insights provide vital information that has the power to connect brands with the most relevant audiences and segments. If you are interested in exploring the Lakers or Clippers audiences in-depth take a look at the FULL insights report by [registering for](https://dashboard.audiense.com/app/signup/insights)a FREE Insights Explorer account. Take advantage of our October offer and get **30% off** when signing up to an **Insights PRO Plan**. (Use the code **INLAUNCH30**) [![Use the 30% OFF! - Audiense Insights PRO](https://no-cache.hubspot.com/cta/default/369237/f9d6b680-05e6-40a0-a481-a2e26407e046.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/f9d6b680-05e6-40a0-a481-a2e26407e046) This blog is a translation from [the Spanish original, written by Paz Segura, for the Audiense Spanish blog](https://es.audiense.com/lakers-vs-clippers-de-insights-globales-insights-locales/). ![](https://inbound.audiense.com/hs-fs/hubfs/subscribe.png?width=520&height=332&name=subscribe.png) ![image-placeholder](https://inbound.audiense.com/hs-fs/hubfs/image-placeholder.png?width=622&height=415&name=image-placeholder.png) ## Related articles [Influencer marketing](https://resources.audiense.com/en/blog/tag/influencer-marketing/?hsLang=en) ## [4 key factors to consider when choosing an influencer](https://inbound.audiense.com/en/blog/4-key-factors-consider-choosing-influencer-brand-marketing?hsLang=en) March 15, 2021 Calling all marketeers! Is there anyone out there who still hasn’t considered the use of influencer... [Read More](https://inbound.audiense.com/en/blog/4-key-factors-consider-choosing-influencer-brand-marketing?hsLang=en) [Influencer marketing](https://resources.audiense.com/en/blog/tag/influencer-marketing/?hsLang=en) ## [Why should you segment your target market when looking for influencers?](https://inbound.audiense.com/en/blog/why-should-you-segment-your-target-market-when-looking-for-influencers?hsLang=en) January 18, 2019 Since we started talking using social data for influencer marketing, there are many cases that we... [Read More](https://inbound.audiense.com/en/blog/why-should-you-segment-your-target-market-when-looking-for-influencers?hsLang=en) [Influencer marketing](https://resources.audiense.com/en/blog/tag/influencer-marketing/?hsLang=en) ## [Influencer: understand your audience to better pitch to brands](https://inbound.audiense.com/en/blog/influencer-understand-your-audience-to-better-pitch-to-brands?hsLang=en) February 21, 2018 Hi influencer, today we're dedicating this post to you. Not everything is brands and agencies in ... 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