---
title: [Product Update] Bold New Look, AI Superpowers - Your Summer Product Update ☀️
description: Fresh look, smarter insights, faster wins. Explore our Summer Edition update with a bold new identity, AI-powered MCP connections, new Demand tabs, and one-click Soprism summaries.
image: https://inbound.audiense.com/hubfs/Product_Update__August_2025_1920_1080.jpg
---
[EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog)
- [Contact Us](https://audiense.com/contact-us/)
- [Login](https://app.audiense.com/)
[](https://audiense.com)
[](https://resources.audiense.com?hsLang=en)
 
Back to home | Ir a home
[Product update](https://inbound.audiense.com/en/blog/tag/product-update)
3 mins. 
[Céline Geeurickx](https://inbound.audiense.com/en/blog/author/céline-geeurickx)
Share this post
- [**](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update&title=[Product%20Update]%20Bold%20New%20Look,%20AI%20Superpowers%20-%20Your%20Summer%20Product%20Update%20☀️&summary=Fresh%20look,%20smarter%20insights,%20faster%20wins.%20Explore%20our%20Summer%20Edition%20update%20with%20a%20bold%20new%20identity,%20AI-powered%20MCP%20connections,%20new%20Demand%20tabs,%20and%20one-click%20Soprism%20summaries.%20&source=https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update)
- [**](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update)
- [**](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update&text=[Product%20Update]%20Bold%20New%20Look,%20AI%20Superpowers%20-%20Your%20Summer%20Product%20Update%20☀️)
- [**](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update)
- [**](https://www.instagram.com/direct/inbox/)
- [**](whatsapp://send?text=https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update)
- [**](slack://app?team=&channel=&text=[Product%20Update]%20Bold%20New%20Look,%20AI%20Superpowers%20-%20Your%20Summer%20Product%20Update%20☀️%20-%20https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update)
- [**](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update)
# \[Product Update\] Bold New Look, AI Superpowers - Your Summer Product Update ☀️
August 18, 2025
Whether you’ve been soaking up the sun by the sea, hiking in the mountains, or enjoying a staycation, summer is winding down, but we’ve been anything but idle since our last update.
It all starts with our **bold new identity**. Sure, you’ll notice the new logo, but it’s more than just a makeover. It’s a bold step toward uniting the very best of audience intelligence under one powerful banner. Our vision is simple: give you a truly **360° view of all your audiences**, from digital to physical, anywhere in the world.
**Special shout-out to our design team** for bringing this new era to life after months of work. You’ll see the transformation right from [your brand-new login page](https://app.audiense.com/), your first step into a fully unified experience.
See the products updates summary 👇
🥳 What's new
🚀 What's better
AI Powered MCP Connections: Instant answers, smarter decisions
[](https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update#WN1)
3 new tabs to power your next win
[](https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update#WN2)
One click AI Summary
[](https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update#WN3)
Take Action from your Report List
[](https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update#WB1)
Spot opportunities in seconds with the channels heatmap graph
[](https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update#WB2)
Easier Entity Requests
[](https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update#WB3)
PNG Export for Network Graphs
[](https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update#WB4)
[↑](https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update#topTabs)
Exited to know more? [Check what's coming here](https://inbound.audiense.com/en/blog/product-update-bold-new-look-ai-superpowers-your-summer-product-update#coming) and we have quite a big announcement coming! 🎁
## What’s New?
### **\[Across tools\]** 🔍 AI Powered MCP Connections: Instant answers, Smarter Decisions
With Audiense’s new MCP connectors, your AI assistant. (Claude, ChatGPT, etc.) can pull insights directly from your data, bypassing dashboards and filters entirely. Whether you’re working in **Insights, Demand, Soprism**, or **Tweet Binder**, you'll get exactly what you need instantly, without writing a single line of code. Ask, and you could instantly uncover:
- Audience demographics without opening a report
- Plain-language summaries of entire reports
- Interest comparisons across regions
- Top engagement channels in seconds
- Ready-to-share insights for presentations
🎥 **Watch** our Content Marketer use MCP with Claude to turn Soprism insights from a GoDaddy audience into a full content calendar.
Want to dive deeper? [**Check out our full blog post**](https://inbound.audiense.com/en/blog/mcp-connections-audiense-ai-powered-audience-insights?hsLang=en) to see how MCP connections unlock AI-powered audience intelligence.
### **\[Demand\]** 3 New Tabs to Power Your Next Win
1. **Demographics:** Compare two entities side-by-side, globally or by country, allowing you to benchmark and contrast audiences more effectively.
2. **Interests:**
- - Discover what audiences care about most
- Compare entities side-by-side and filter by country for a deeper, more targeted view.
3. **Engagement:** Go beyond audience size to see who’s actually interacting with content providing a more meaningful measure of influence and activity.
**Hot tip 🔥** You can now **download all data** from each tab directly!
Combined with the existing **Channels**, **Countries**, and **Search Trends** tabs, Demand now gives you a richer, more complete view of your entities and how they perform across the entire digital landscape.
### **\[Soprism\]** One Click AI Summary
From data overload to clarity in seconds: Soprism’s one-click AI Summary delivers instant, actionable insights for every report, including custom dashboards with AI Widgets.
And when we say one click, **we mean *literally* one click!**
[Login](https://app.soprism.com/)and check it out by yourself 🚀
## What’s better?
### **\[Demand\]** Take Action from your Report List
Save time with quick actions like:
- **View** report definition
- **Make it public:** Change access settings to *Public* to generate a shareable link for anyone.
- **Rename or clone:** update your report’s name or create an exact copy.
- **Download your data:** get a ZIP file with all your data neatly organized in folders.
- **Delete your report:** remove reports you no longer need.
### **\[Demand\]** Spot opportunities in seconds with the channels heatmap graph
Your Demand report opens directly in the **Channels** tab instantly revealing where attention is being won across social, search, and web:
- Identify the brands, creators, or topics capturing the largest audiences with key insights like followers & subscribers, website traffic, search interest.
See entities ranked by cross-channel demand score
- Filter by entity, country, or channel, and switch to weighted scores to go beyond the numbers, turning data into strategic, competitive advantage.
**Perfect for spotting market trends, identifying growth channels, and sharpening your discovery analysis.**
### [](https://demand.audiense.com/public/report/9e901562-1029-469d-8cae-f8f6c2ff6975) **\[Demand\]** Easier Entity Requests
**Just two clicks and a quick note** that’s all it takes to add an entity to your report. Honestly, the easiest way to see it in action is to watch 🎥.
.gif?width=800&height=417&name=ezgif.com-video-to-gif-converter%20(2).gif)
### **\[Insights\]** PNG Export for Network Graphs
You can now download a rich, visual map of your audience connections and drop it straight into presentations, reports, or internal docs. Whether you’re sharing insights with clients, aligning your team around key influencer clusters, or illustrating network structure in a pitch, a clean, ready-to-use PNG makes it faster and easier to tell your story with clarity and impact.
## **What’s coming?**
Cards Audiense
Audience Builder: build smarter, more precise audiences than ever
New AI widgets for even faster insights.
More score settings will be available soon, [let us know if you want to be notified ⏰](https://demand.audiense.com/settings)
Fine-tune audience creation with channel-specific weighting
🎁 Stay tuned! **A brand new tool is on the way!**
**💡 Got an idea? [Submit it here](https://www.audiense.com/audiense-product-portal)** your input helps shape the future of Audiense. 🧡
Share the Product Update August 2025 summary
[Share on X](https://twitter.com/intent/tweet?text=Check%20out%20this%20update%20from%20Audiense!%20🚀&url=https%3A%2F%2Fresources.audiense.com%2Fhs-fs%2Fhubfs%2FEN_ProductUpdate-Visual-1.png) [Share on LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fresources.audiense.com%2Fhs-fs%2Fhubfs%2FEN_ProductUpdate-Visual-1.png) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fresources.audiense.com%2Fhs-fs%2Fhubfs%2FEN_ProductUpdate-Visual-1.png)
## Related articles
[Product update](https://resources.audiense.com/en/blog/tag/product-update/?hsLang=en)
## [\[Product Update\] More control, less effort! Discover the latest news about the Audiense portfolio](https://inbound.audiense.com/en/blog/product-update-more-control-less-effort-discover-the-latest-news-about-the-audiense-portfolio?hsLang=en)
May 09, 2025 We’ve been busy behind the scenes, crafting a faster, smarter, and more insightful experience for...
[Read More](https://inbound.audiense.com/en/blog/product-update-more-control-less-effort-discover-the-latest-news-about-the-audiense-portfolio?hsLang=en)
[Product update](https://resources.audiense.com/en/blog/tag/product-update/?hsLang=en)
## [\[Product Update\] Discover our latest updates: Enhanced features, new reports, and improved integration!](https://inbound.audiense.com/en/blog/product-update-enhanced-features-new-reports-improved-integration?hsLang=en)
September 05, 2024 We’re excited to share our September 2024 product updates with you! Over the past few months, we've...
[Read More](https://inbound.audiense.com/en/blog/product-update-enhanced-features-new-reports-improved-integration?hsLang=en)
[Product update](https://resources.audiense.com/en/blog/tag/product-update/?hsLang=en)
## [\[Product Update\] What we have been up to recently](https://inbound.audiense.com/en/blog/product-update-what-we-have-been-up-to-recently?hsLang=en)
July 21, 2022 We have been working hard this year, can you believe it’s July already? Here is our Spring/Summer...
[Read More](https://inbound.audiense.com/en/blog/product-update-what-we-have-been-up-to-recently?hsLang=en)
[](https://www.audiense.com/)
[](https://twitter.com/AudienseCo) [](https://www.youtube.com/@AudienseCo) [](https://www.instagram.com/audiense) [](https://www.instagram.com/audiense) [](https://www.facebook.com/audienseco) [](https://audiense.com/feed)
- About
- [Contact Us](https://www.audiense.com/contact-audiense/contact-us)
- [Customer Reviews](https://www.g2.com/products/audiense-audiense/references/audiense-insights)
- [Press & Media Kit](https://resources.audiense.com/press)
- Products & Plans
- AUDIENCE INTELLIGENCE
- [Social Intelligence](https://www.audiense.com/products/audiense-insights)
- [Digital Intelligence](https://www.audiense.com/products/digital-intelligence)
- [Demand Intelligence](https://www.audiense.com/products/demand-intelligence)
- [Plans](https://www.audiense.com/pricing-pages/audience-intelligence)
- TWITTER MARKETING
- [Audiense Connect](https://www.audiense.com/products/audiense-connect)
- [Tweet Binder](https://www.tweetbinder.com/)
- [Plans](https://www.audiense.com/pricing-pages/twitter-marketing)
- Resources
- [Blog](https://resources.audiense.com)
- [Why Audiense](https://www.audiense.com/why-audiense)
- [Knowledge Base](https://resources.audiense.com/audiense-knowledge-base)
- [Audiense Status](https://status.audiense.com/)
- [R + D](https://www.audiense.com/research-and-development)
- Sobre Audiense
- [Contáctanos](https://es.audiense.com/contact-audiense/contact-us)
- [Reseñas de los clientes](https://www.g2.com/products/audiense-audiense/references/audiense-insights)
- [Dossier de prensa](https://resources.audiense.com/press)
- Planes y Productos
- AUDIENCE INTELLIGENCE
- [Social Intelligence](https://es.audiense.com/products/audiense-insights)
- [Digital Intelligence](https://es.audiense.com/products/digital-intelligence)
- [Demand Intelligence](https://es.audiense.com/products/demand-intelligence)
- [Planes](https://es.audiense.com/pricing-pages/audience-intelligence)
- TWITTER MARKETING
- [Audiense Connect](https://www.audiense.com/products/audiense-connect)
- [Tweet Binder](https://www.tweetbinder.com/)
- [Planes](https://es.audiense.com/pricing-pages/twitter-marketing)
- Recursos
- [Blog](https://recursos.audiense.com)
- [Por qué Audiense](https://es.audiense.com/why-audiense)
- [Centro de Ayuda](https://resources.audiense.com/audiense-knowledge-base)
- [Estado de Audiense](https://status.audiense.com/)
- [I + D](https://es.audiense.com/research-and-development)
```json
{
"@context" : "https://schema.org",
"@type" : "VideoObject",
"contentUrl" : "https://stream.mux.com/hLiOpwKDEPLgtrj9maPGTrEp02r7J6S8ZuqwT54CSPrw/capped-1080p.mp4",
"dateModified" : "2025-07-24T07:54:42.136Z",
"duration" : "PT6M55S",
"height" : 2160,
"name" : "MCP-Video",
"thumbnailUrl" : "https://369237.fs1.hubspotusercontent-na1.net/hubfs/369237/MCP-Video.mp4/medium.jpg",
"uploadDate" : "2025-07-24T07:50:58.491Z",
"width" : 3840
}
```