Audiense Blog

Not All of Your Competitor’s Customers Are Worth Chasing

Chris Hutchins — Thu, 25 Jun 2026 03:15:01 GMT

If you're a brand marketer responsible for growing market share, conquest campaigns often look incredibly promising. It makes so much sense: your competitor already did the hard work of acquiring the customer; all you need to do is convince them to switch.

The Difference Between Marketing Instinct and a Defensible Campaign Strategy

Chris Hutchins — Thu, 18 Jun 2026 07:08:45 GMT

Senior marketing leaders make judgment calls constantly. That's the job. But decisions that affect budget, creative direction, or market positioning need more than confidence behind them. They need to survive organizational scrutiny and earn support across the business, like:

Why ‘Clear’ Messaging Still Fails with Customers

Chris Hutchins — Thu, 11 Jun 2026 07:48:07 GMT

Every brand team experiences a version of this story...

Once upon a time, perhaps long ago, the campaign strategy looked good. Like, really good. The message made complete sense in the brief. It sounded right in the creative review. It tested well in concept.

And then the campaign bombed. Why?

Audiense Adds Senior Leaders as it Positions for Growth

Louise Green — Mon, 08 Jun 2026 13:49:39 GMT

We've added senior leaders as we position for growth—read our release.

Last week, we announced seven senior executives have joined the leadership team at the omnichannel consumer intelligence company backed by PSG Equity. The new appointments span marketing, customer success, finance, revenue, product, and strategic alliances. This completes an executive team assembled to propel the company into its next phase of growth.

Bridging the Gap Between a Decent Campaign Brief and a Brilliant One

Chris Hutchins — Thu, 28 May 2026 08:56:54 GMT

For brand marketing directors, the campaign brief is a strategic bet. Everything downstream of it — the creative, the media plan, the partnership brief, the campaign review — is built on the decisions it contains. But marketers are already making the call because most of those decisions are made with strong instincts... and sadly, incomplete information.

AI Audience Insights Tool: A Better Focus Group Alternative

Chris Hutchins — Thu, 23 Apr 2026 08:18:02 GMT

Marketers have more data about their audiences than ever before: what they've done, where they've been, what they've bought. But one thing data hasn't brought is certainty at speed:

Consumer trends to watch in 2026 and what they mean for marketers

Jackie Davies — Tue, 16 Dec 2025 13:14:17 GMT

Consumer behavior is changing fast, and 2026 is going to accelerate every shift we started to see this year. From frictionless shopping and fading brand loyalty to the rise of wellness tech, smart homes, and micro-communities, the year ahead will change more than what people buy. It will change how they discover products, make decisions, and connect with brands across channels and moments.

[Product Update] Your Audience Intelligence Stack, Smarter Than Ever

celine.geeurickx@audiense.com (Céline Geeurickx) — Thu, 23 Oct 2025 11:21:06 GMT

The end of the year is coming fast, and what a year it’s been so far! As you might have seen in your last product update, we’ve embraced big changes: a new look, a new energy, and new data partnerships (including LinkedIn). After such a busy summer, it’s the perfect moment for Audiense to refocus, and celebrate what Audiense truly stands for today (and in the future 🚀).

Black Friday 2025: The Audience trends shaping up this year’s biggest shopping event

Jackie Davies — Thu, 16 Oct 2025 16:51:29 GMT

November 28th is quickly approaching. Black Friday (the day after American Thanksgiving) is the most popular shopping day of the year, across the globe. The “Black Friday” we know today started in the 1980’s, and the name meant that retailers were going from being in the red (selling nothing), to back in black (making a profit) because people were shopping again.

How millennials want to be marketed to on social media

Jackie Davies — Fri, 10 Oct 2025 07:06:50 GMT

Millennials spend on average 2 hours and 15 minutes on social media per day. For marketers, it is by far the top channel to reach them through – we know that. Millennials, as compared to any other generation, engage with brands the most on social media.