--- title: "#SBTip 8: Keep it up!" description: "#SBTip 8: Keep it up!" --- [EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com?hsLang=en) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) Back to home | Ir a home ![](https://inbound.audiense.com/hs-fs/hubfs/Audiense-283.jpg?width=60&name=Audiense-283.jpg) [Leticia Polese](https://inbound.audiense.com/en/blog/author/leticia-polese) Share this post - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-li.svg)*](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/sbtip-8-keep-it-up&title=#SBTip%208:%20Keep%20it%20up!&summary=#SBTip%208:%20Keep%20it%20up!&source=https://inbound.audiense.com/en/blog/sbtip-8-keep-it-up) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-fb.svg)*](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/sbtip-8-keep-it-up) - [*![](https://inbound.audiense.com/hubfs/x.svg)*](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/sbtip-8-keep-it-up&text=#SBTip%208:%20Keep%20it%20up!) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-pr.svg)*](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/sbtip-8-keep-it-up) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-ig.svg)*](https://www.instagram.com/direct/inbox/) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-wp.svg)*](whatsapp://send?text=https://inbound.audiense.com/en/blog/sbtip-8-keep-it-up) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-sk.svg)*](slack://app?team=&channel=&text=#SBTip%208:%20Keep%20it%20up!%20-%20https://inbound.audiense.com/en/blog/sbtip-8-keep-it-up) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-em.svg)*](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/sbtip-8-keep-it-up) # #SBTip 8: Keep it up! December 09, 2013 [![sbtip8](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/sbtip8-1.png?width=700&height=322&name=sbtip8-1.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/sbtip8-1.png?hsLang=en) Results don’t always happen overnight, but continued work, delivering great content and interactions with your followers will pay off over time. Tweeting at the weekend can be a powerful tactic. With lower traffic levels and outsourcing of social media activity, the larger brands often refrain from tweeting at this time. This is a great period for smaller business to capitalise on the visibility gained with the overall noise on Twitter being lower. So make the most of the resources you have. Delivering personal, targeted and thoughtful content and talking about it with your customers is what sets smaller businesses and large brands apart. One example of a small business whose engagement we love is [Borrow my Doggy](https://twitter.com/BorrowMyDoggy)... > Having a lazy Sunday morning in bed? Why not have a read of our newsletter ☺ [http://t.co/6Fxo5RMawh](http://t.co/6Fxo5RMawh) [pic.twitter.com/efqkOKaRhW](http://t.co/efqkOKaRhW) > — BorrowMyDoggy (@BorrowMyDoggy) [December 1, 2013](https://twitter.com/BorrowMyDoggy/statuses/407090491743019008) ![](https://inbound.audiense.com/hs-fs/hubfs/subscribe.png?width=520&height=332&name=subscribe.png) ![image-placeholder](https://inbound.audiense.com/hs-fs/hubfs/image-placeholder.png?width=622&height=415&name=image-placeholder.png) ## Related articles [Twitter for Business](https://resources.audiense.com/en/blog/tag/twitter-for-business/?hsLang=en) ## [Must-have checklist: Top Twitter tips for small businesses](https://inbound.audiense.com/en/blog/must-have-checklist-top-twitter-tips-for-ambitious-small-businesses-saturday?hsLang=en) December 02, 2020 [Read More](https://inbound.audiense.com/en/blog/must-have-checklist-top-twitter-tips-for-ambitious-small-businesses-saturday?hsLang=en) [Audience intelligence](https://resources.audiense.com/en/blog/tag/audience-intelligence/?hsLang=en) ## [Brands are expected to take action in response to ‘Black Lives Matter’ – here’s how audience insight can help them get it right](https://inbound.audiense.com/en/blog/how-audience-insights-can-help-brands-vocalise-black-lives-matter-responses?hsLang=en) December 02, 2020 In this article you can learn: [Read More](https://inbound.audiense.com/en/blog/how-audience-insights-can-help-brands-vocalise-black-lives-matter-responses?hsLang=en) [Twitter Case Studies](https://resources.audiense.com/en/blog/tag/twitter-case-studies/?hsLang=en) ## [The personal touch: How small businesses should position themselves on social media](https://inbound.audiense.com/en/blog/the-personal-touch-how-small-businesses-should-position-themselves-on-social-media?hsLang=en) December 05, 2013 As Small Business Saturday approaches our CEO Javier Burón has been thinking about how the small... 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