--- title: Summer is ending, parents are exhausted, let’s get back to school... Strategically! description: Get your promotions and discounts ready! Base your Back to School media strategy on the affinity of your target audience. --- [EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com?hsLang=en) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) Back to home | Ir a home [Consumer Insights](https://inbound.audiense.com/en/blog/tag/consumer-insights) [Media Strategy](https://inbound.audiense.com/en/blog/tag/media-strategy) 1 mins. ![](https://inbound.audiense.com/hubfs/design/reading-book.svg) ![](https://inbound.audiense.com/hs-fs/hubfs/Audiense-299.jpg?width=60&name=Audiense-299.jpg) [Paz Segura - Marketing Manager](https://inbound.audiense.com/en/blog/author/paz-segura) Share this post - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-li.svg)*](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/summer-ending-parents-exhausted-lets-get-back-school-strategically-media-strategy-insights&title=Summer%20is%20ending,%20parents%20are%20exhausted,%20let’s%20get%20back%20to%20school...%20Strategically!&summary=Get%20your%20promotions%20and%20discounts%20ready!%20Base%20your%20Back%20to%20School%20media%20strategy%20on%20the%20affinity%20of%20your%20target%20audience.&source=https://inbound.audiense.com/en/blog/summer-ending-parents-exhausted-lets-get-back-school-strategically-media-strategy-insights) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-fb.svg)*](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/summer-ending-parents-exhausted-lets-get-back-school-strategically-media-strategy-insights) - [*![](https://inbound.audiense.com/hubfs/x.svg)*](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/summer-ending-parents-exhausted-lets-get-back-school-strategically-media-strategy-insights&text=Summer%20is%20ending,%20parents%20are%20exhausted,%20let’s%20get%20back%20to%20school...%20Strategically!) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-pr.svg)*](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/summer-ending-parents-exhausted-lets-get-back-school-strategically-media-strategy-insights) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-ig.svg)*](https://www.instagram.com/direct/inbox/) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-wp.svg)*](whatsapp://send?text=https://inbound.audiense.com/en/blog/summer-ending-parents-exhausted-lets-get-back-school-strategically-media-strategy-insights) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-sk.svg)*](slack://app?team=&channel=&text=Summer%20is%20ending,%20parents%20are%20exhausted,%20let’s%20get%20back%20to%20school...%20Strategically!%20-%20https://inbound.audiense.com/en/blog/summer-ending-parents-exhausted-lets-get-back-school-strategically-media-strategy-insights) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-em.svg)*](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/summer-ending-parents-exhausted-lets-get-back-school-strategically-media-strategy-insights) # Summer is ending, parents are exhausted, let’s get back to school... Strategically! August 23, 2017 ![Summer is ending, parents are exhausted, let’s get back to school...strategically - Media strategy - Audiense Insights](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Audiense-Blog-Banner-Back-to-School-700x350-1.png?width=700&height=350&name=Audiense-Blog-Banner-Back-to-School-700x350-1.png)The end of summer is looming! Whilst children are sad to say bye to days of fun and relaxation parents are ready to get back to a routine. **Back to School** remains one of the most important **campaigns** of the year across multiple industries including technology and retail. Retail generates an increase in sales through clothing, stationery, supplies, books and so much more. Now is the time for one last campaign push. Get your promotions, discounts and media strategy ready! How you ask... Why not base your **media strategy** on the **affinity** of your audience. What audience? Your **target audience**. How? Let’s take a look at an scenario: you’re looking to launch a promotional back to school marketing campaign to stores located within the New York city region. First, you will need to create an audience that meets a criteria that is of interest to you or your organisation, in this instance you would look for **Mums and Dads in New York City**. Once the audience is created and the individuals within it are identified, generate an [**Insights Report**](https://audiense.com/products/audiense-insights/) which will equip you with the **data** and information you will require to plan your **media strategy**. [![Audiense Insights - Explore the full Tomorrowland 2017 Insights Report - Access Audiense Insights](https://no-cache.hubspot.com/cta/default/369237/a802f43a-2d12-4339-91bb-5d282807ceb9.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/a802f43a-2d12-4339-91bb-5d282807ceb9) Next, with the consumer insights report ready have a look at identifying **niche media channels**, **publications** and **blogs** that focus on **parenting**, **family** and **child care** with a greater **affinity** among New York parents. These online and offline channels would be ideal for campaign placement, personalised promotions or to even scope opportunities for partnerships. [![Audiense Insights - Media Strategy - Parents NY - Interests - Family](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Audiense-Insights-Media-Strategy-Parents-NY-Interests-Family-3.png?width=1078&height=815&name=Audiense-Insights-Media-Strategy-Parents-NY-Interests-Family-3.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Insights-Media-Strategy-Parents-NY-Interests-Family-2.png?hsLang=en) Informing your **media strategies** with **data** and **consumer insights** ensures that the invested budget is optimised. In turn maximising your **ROI** on the return to school! Interested in uncovering the FULL picture? Looking to optimise your back-to-school campaign? [Why not register for a FREE Audiense Insights account and explore the FULL report](https://buy.audiense.com/free-insights?goto=https://dashboard.audiense.com/app/insights/599155e9cb024c19e302272b). ![](https://inbound.audiense.com/hs-fs/hubfs/subscribe.png?width=520&height=332&name=subscribe.png) ![image-placeholder](https://inbound.audiense.com/hs-fs/hubfs/image-placeholder.png?width=622&height=415&name=image-placeholder.png) ## Related articles [Influencer marketing](https://resources.audiense.com/en/blog/tag/influencer-marketing/?hsLang=en) [Social Influence](https://resources.audiense.com/en/blog/tag/social-influence/?hsLang=en) ## [Tomorrowland: Conquering the EDM world through influencer marketing](https://inbound.audiense.com/en/blog/tomorrowland-conquering-the-edm-world-through-influencer-marketing?hsLang=en) August 04, 2017 According to Festival Insights, the music festival industry was valued at more than 2.3 billion... 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[Read More](https://inbound.audiense.com/en/blog/twin-peaks-2017-using-the-social-data-audience-consumer-insights-to-create-the-next-big-tv-sensation?hsLang=en) [Influencer marketing](https://resources.audiense.com/en/blog/tag/influencer-marketing/?hsLang=en) [Consumer Insights](https://resources.audiense.com/en/blog/tag/consumer-insights/?hsLang=en) ## [Insights activation: why social data is key in the pre-campaign phase \[with a practical example\]](https://inbound.audiense.com/en/blog/insights-activation-why-social-data-key-pre-campaign-marketing-phase-with-practical-example?hsLang=en) March 13, 2018 In most of our articles about consumer insights, we talk about one of the key elements when working... 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