--- title: The 3 big benefits of advertising on Twitter description: The Three Big Benefits Of Advertising On Twitter --- [EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com?hsLang=en) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) Back to home | Ir a home [Twitter Marketing](https://inbound.audiense.com/en/blog/tag/twitter-marketing) 1 mins. ![](https://inbound.audiense.com/hubfs/design/reading-book.svg) [Divya Sehgal](https://inbound.audiense.com/en/blog/author/divya-sehgal) Share this post - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-li.svg)*](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/the-three-big-benefits-of-advertising-on-twitter&title=The%203%20big%20benefits%20of%20advertising%20on%20Twitter&summary=The%20Three%20Big%20Benefits%20Of%20Advertising%20On%20Twitter&source=https://inbound.audiense.com/en/blog/the-three-big-benefits-of-advertising-on-twitter) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-fb.svg)*](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/the-three-big-benefits-of-advertising-on-twitter) - [*![](https://inbound.audiense.com/hubfs/x.svg)*](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/the-three-big-benefits-of-advertising-on-twitter&text=The%203%20big%20benefits%20of%20advertising%20on%20Twitter) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-pr.svg)*](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/the-three-big-benefits-of-advertising-on-twitter) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-ig.svg)*](https://www.instagram.com/direct/inbox/) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-wp.svg)*](whatsapp://send?text=https://inbound.audiense.com/en/blog/the-three-big-benefits-of-advertising-on-twitter) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-sk.svg)*](slack://app?team=&channel=&text=The%203%20big%20benefits%20of%20advertising%20on%20Twitter%20-%20https://inbound.audiense.com/en/blog/the-three-big-benefits-of-advertising-on-twitter) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-em.svg)*](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/the-three-big-benefits-of-advertising-on-twitter) # The 3 big benefits of advertising on Twitter August 14, 2015 [![Advertising on Twitter](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/benefits-1.png?width=700&height=350&name=benefits-1.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/benefits-1.png?hsLang=en)Twitter’s announcement earlier this year about letting advertisers promote Tweets on other websites and apps is proof that marketers are venturing strongly into the area of paid advertising on Twitter. However, if you’re a marketer who is still unsure about paid social, read on to find out more about the benefits of advertising on Twitter and how Twitter advertising can help change your brand perception and increase sales. ## Use Twitter advertising to close abandoned sales opportunities Many marketers struggle to close uncompleted sales and it can be frustrating to see visitors abandoning their carts. One of the many benefits of launching Twitter Ads is that you can build Tailored Audiences and seek out exactly who you’re looking for, and have them interact with your communication. In this particular case, if you have emails of customers who’ve abandoned their cart on your ecommerce website, all you need to do is import those email addresses to match their Twitter profiles, build Tailored Audience lists, and launch a Twitter Ad campaign targeting these people to visit your website and close a sale. Simple, easy and does the trick! ## Generate quick leads by advertising on Twitter Employing Twitter ads as part of your digital and social strategy will not only help in gaining traction, but will also increase your prospect database. There are many ways in which you can direct Promoted Tweets or Twitter cards to your website; whether there’s an event which asks users to register or advertising a piece of important content that you think will connect well with your audience on Twitter. ## Real-time gains on Twitter Twitter is a public platform, and by that we mean anyone, whether they’re signed up on the social network or not can read Tweets. This can be a goldmine for brands who want to get their message across to their audience at the right time. Using the Promoted Tweets functionality, you can easily jump on real-time world events and be ahead of the game. And with in-depth segmentation and targeting, you can be sure that you’ll be getting the right message across to the right people at just the right time. **You can combine different types of Twitter ads to develop powerful campaigns that get the desired results. Have you tried running a Twitter ad campaign? What did you think? Tell us in the comments below.** [![Twitter Marketing - SocialBro](https://no-cache.hubspot.com/cta/default/369237/263d06f2-c5ab-400f-804a-f2c275412689.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/263d06f2-c5ab-400f-804a-f2c275412689) ![](https://inbound.audiense.com/hs-fs/hubfs/subscribe.png?width=520&height=332&name=subscribe.png) ![image-placeholder](https://inbound.audiense.com/hs-fs/hubfs/image-placeholder.png?width=622&height=415&name=image-placeholder.png) ## Related articles [Twitter Case Studies](https://resources.audiense.com/en/blog/tag/twitter-case-studies/?hsLang=en) [Twitter Marketing](https://resources.audiense.com/en/blog/tag/twitter-marketing/?hsLang=en) ## [Unilever’s looking to a #BrightFuture, the best Of brand tweets & a round up of #SMWLDN](https://inbound.audiense.com/en/blog/unilevers-looking-to-a-brightfuture-the-best-of-brand-tweets-and-a-round-up-of-smwldn?hsLang=en) September 18, 2015 This week, social media had a rollicking time! We trace Unilever’s pledge to a #BrightFuture with a... [Read More](https://inbound.audiense.com/en/blog/unilevers-looking-to-a-brightfuture-the-best-of-brand-tweets-and-a-round-up-of-smwldn?hsLang=en) [Social Media Interviews](https://resources.audiense.com/en/blog/tag/audiense-interviews/?hsLang=en) ## [\[Interview\] How Benefit Cosmetics' #PoreOClock campaign trended on Twitter three times in one month](https://inbound.audiense.com/en/blog/interview-how-benefit-cosmetics-poreoclock-campaign-trended-on-twitter-three-times-in-one-month?hsLang=en) October 26, 2015 Since joining Twitter, Benefit Cosmetics have formed a huge fan base who love engaging and... [Read More](https://inbound.audiense.com/en/blog/interview-how-benefit-cosmetics-poreoclock-campaign-trended-on-twitter-three-times-in-one-month?hsLang=en) [Social media marketing](https://resources.audiense.com/en/blog/tag/social-media-marketing/?hsLang=en) ## [\[Interview\] Learn the Twitter tactics & social strategies that gave Pizza Express a 4,400% ROI](https://inbound.audiense.com/en/blog/interview-learn-the-twitter-tactics-social-media-marketing-strategies-that-gave-pizza-express-a-4400-roi?hsLang=en) March 18, 2015 [Read More](https://inbound.audiense.com/en/blog/interview-learn-the-twitter-tactics-social-media-marketing-strategies-that-gave-pizza-express-a-4400-roi?hsLang=en) ![Footer Dot Shadow](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/shadow-14.png) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://www.audiense.com/) [![Twitter](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/x-icon.svg)](https://twitter.com/AudienseCo) [![Youtube](https://cdn.prod.website-files.com/61a61781d327712f7cb32e56/67e682c4648c8d2d00a95a30_youtube.svg)](https://www.youtube.com/@AudienseCo) [![Instagram](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-instagram.svg)](https://www.instagram.com/audiense) [![LinkedIN](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-linkedin.svg)](https://www.instagram.com/audiense) [![Facebook](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-facebook.svg)](https://www.facebook.com/audienseco) [![Rss](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/social-rrss.svg)](https://audiense.com/feed) - About - [Contact Us](https://www.audiense.com/contact-audiense/contact-us) - [Customer Reviews](https://www.g2.com/products/audiense-audiense/references/audiense-insights) - [Press & Media Kit](https://resources.audiense.com/press) - Products & Plans - AUDIENCE INTELLIGENCE - [Social Intelligence](https://www.audiense.com/products/audiense-insights) - [Digital Intelligence](https://www.audiense.com/products/digital-intelligence) - [Demand Intelligence](https://www.audiense.com/products/demand-intelligence) - [Plans](https://www.audiense.com/pricing-pages/audience-intelligence) - TWITTER MARKETING - [Audiense Connect](https://www.audiense.com/products/audiense-connect) - [Tweet Binder](https://www.tweetbinder.com/) - [Plans](https://www.audiense.com/pricing-pages/twitter-marketing) - Resources - [Blog](https://resources.audiense.com) - [Why Audiense](https://www.audiense.com/why-audiense) - [Knowledge Base](https://resources.audiense.com/audiense-knowledge-base) - [Audiense Status](https://status.audiense.com/) - [R + D](https://www.audiense.com/research-and-development) - Sobre Audiense - [Contáctanos](https://es.audiense.com/contact-audiense/contact-us) - [Reseñas de los clientes](https://www.g2.com/products/audiense-audiense/references/audiense-insights) - [Dossier de prensa](https://resources.audiense.com/press) - Planes y Productos - AUDIENCE INTELLIGENCE - [Social Intelligence](https://es.audiense.com/products/audiense-insights) - [Digital Intelligence](https://es.audiense.com/products/digital-intelligence) - [Demand Intelligence](https://es.audiense.com/products/demand-intelligence) - [Planes](https://es.audiense.com/pricing-pages/audience-intelligence) - TWITTER MARKETING - [Audiense Connect](https://www.audiense.com/products/audiense-connect) - [Tweet Binder](https://www.tweetbinder.com/) - [Planes](https://es.audiense.com/pricing-pages/twitter-marketing) - Recursos - [Blog](https://recursos.audiense.com) - [Por qué Audiense](https://es.audiense.com/why-audiense) - [Centro de Ayuda](https://resources.audiense.com/audiense-knowledge-base) - [Estado de Audiense](https://status.audiense.com/) - [I + D](https://es.audiense.com/research-and-development)