--- title: TV analysis of the Netflix hit show Making A Murderer description: TV Analysis of Netflix’ Hit Show Making A Murderer --- [EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com?hsLang=en) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) Back to home | Ir a home [Twitter Analysis](https://inbound.audiense.com/en/blog/tag/twitter-analysis) 1 mins. ![](https://inbound.audiense.com/hubfs/design/reading-book.svg) [Divya Sehgal](https://inbound.audiense.com/en/blog/author/divya-sehgal) Share this post - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-li.svg)*](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/tv-analysis-netflix-hit-show-making-murderer&title=TV%20analysis%20of%20the%20Netflix%20hit%20show%20Making%20A%20Murderer&summary=TV%20Analysis%20of%20Netflix’%20Hit%20Show%20Making%20A%20Murderer&source=https://inbound.audiense.com/en/blog/tv-analysis-netflix-hit-show-making-murderer) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-fb.svg)*](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/tv-analysis-netflix-hit-show-making-murderer) - [*![](https://inbound.audiense.com/hubfs/x.svg)*](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/tv-analysis-netflix-hit-show-making-murderer&text=TV%20analysis%20of%20the%20Netflix%20hit%20show%20Making%20A%20Murderer) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-pr.svg)*](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/tv-analysis-netflix-hit-show-making-murderer) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-ig.svg)*](https://www.instagram.com/direct/inbox/) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-wp.svg)*](whatsapp://send?text=https://inbound.audiense.com/en/blog/tv-analysis-netflix-hit-show-making-murderer) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-sk.svg)*](slack://app?team=&channel=&text=TV%20analysis%20of%20the%20Netflix%20hit%20show%20Making%20A%20Murderer%20-%20https://inbound.audiense.com/en/blog/tv-analysis-netflix-hit-show-making-murderer) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-em.svg)*](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/tv-analysis-netflix-hit-show-making-murderer) # TV analysis of the Netflix hit show Making A Murderer April 05, 2016 [![making a murderer ](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Analysis_Netflix_Making_A_Murderer_Blog_Banner_700x350-1.png?width=700&height=350&name=Analysis_Netflix_Making_A_Murderer_Blog_Banner_700x350-1.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Analysis_Netflix_Making_A_Murderer_Blog_Banner_700x350-1.png?hsLang=en)   Twitter recently discovered that [70% of Twitter users](https://www.audiense.com/beyond-trending-topics-making-primetime-marketing-strategies-for-tv-twitter-audience-social/) share Tweets about TV shows they’re watching and 11% say they cannot watch TV without Twitter. So it came as small wonder when [Netflix’s](https://twitter.com/netflix) [Making A Murderer](https://twitter.com/MakingAMurderer) took Twitter by storm earlier this year. Conversations around TV shows on Twitter can be a goldmine for marketing teams in the TV industry. They not only get the whole landscape of conversation but also get an idea about media consumption patterns. Not to mention the massive audience they can target for future TV shows.   In light of this, we have analysed the conversations and the people (read: audience) behind the Twitter chatter of Netflix’s Making A Murderer. In this report, you will see how monitoring the full conversation of a TV show on Twitter can lead to planning better strategies. Plus, you'll also see the personality insights into this audience, and where and with whom their affinities lie.   [Download](https://inbound.audiense.com/report-analysis-of-netflix-making-a-murderer?hsLang=en) our report on the **TV Analysis of Netflix’s Making A Murderer** to see how TV marketers can use Twitter insights to plan their future strategies.   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/369237/a9b3803b-d878-4679-83d5-5ae738731084.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/a9b3803b-d878-4679-83d5-5ae738731084) ![](https://inbound.audiense.com/hs-fs/hubfs/subscribe.png?width=520&height=332&name=subscribe.png) ![image-placeholder](https://inbound.audiense.com/hs-fs/hubfs/image-placeholder.png?width=622&height=415&name=image-placeholder.png) ## Related articles [Twitter Analytics](https://resources.audiense.com/en/blog/tag/twitter-analytics/?hsLang=en) [Twitter Marketing](https://resources.audiense.com/en/blog/tag/twitter-marketing/?hsLang=en) ## [Take your business to the next level by marketing with Twitter](https://inbound.audiense.com/en/blog/take-your-business-to-the-next-level-by-marketing-with-twitter?hsLang=en) September 03, 2015 eA recent survey conducted by Duke University’s Fuqua School of Business has indicated that social... [Read More](https://inbound.audiense.com/en/blog/take-your-business-to-the-next-level-by-marketing-with-twitter?hsLang=en) [Twitter Advertising](https://resources.audiense.com/en/blog/tag/twitter-advertising/?hsLang=en) [Twitter Marketing](https://resources.audiense.com/en/blog/tag/twitter-marketing/?hsLang=en) [Twitter Strategy](https://resources.audiense.com/en/blog/tag/twitter-strategy/?hsLang=en) ## [Twitter advertising targeting: How relevant are your ads?](https://inbound.audiense.com/en/blog/twitter-advertising-targeting-how-relevant-are-your-ads?hsLang=en) August 12, 2015 According to a recent study conducted by Cowen and Company, only 3.1 per cent of Twitter users have... [Read More](https://inbound.audiense.com/en/blog/twitter-advertising-targeting-how-relevant-are-your-ads?hsLang=en) [Audiense news](https://resources.audiense.com/en/blog/tag/audiense-news/?hsLang=en) ## [Increasing the performance of your Twitter marketing campaigns with personality insights](https://inbound.audiense.com/en/blog/increasing-the-performance-of-your-twitter-marketing-campaigns-with-personality-insights?hsLang=en) October 26, 2014 Did you know that Twitter users with specific personality traits are 40 per cent more likely to... 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