--- title: "Twin Peaks 2017: Using the data to create the next big TV sensation" description: Looking at the data & audience insights behind the crime drama channels will be able to create tailored tv shows with proven traction ensuring high ratings --- [EN](https://resources.audiense.com?hsLang=en) [ES](https://recursos.audiense.com?hsLang=en) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com?hsLang=en) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) Back to home | Ir a home [Influencer marketing](https://inbound.audiense.com/en/blog/tag/influencer-marketing) [Consumer Insights](https://inbound.audiense.com/en/blog/tag/consumer-insights) 2 mins. ![](https://inbound.audiense.com/hubfs/design/reading-book.svg) ![](https://inbound.audiense.com/hs-fs/hubfs/Audiense-299.jpg?width=60&name=Audiense-299.jpg) [Paz Segura - Marketing Manager](https://inbound.audiense.com/en/blog/author/paz-segura) Share this post - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-li.svg)*](https://www.linkedin.com/shareArticle?url=https://inbound.audiense.com/en/blog/twin-peaks-2017-using-the-social-data-audience-consumer-insights-to-create-the-next-big-tv-sensation&title=Twin%20Peaks%202017:%20Using%20the%20data%20to%20create%20the%20next%20big%20TV%20sensation&summary=Looking%20at%20the%20data%20&%20audience%20insights%20behind%20the%20crime%20drama%20channels%20will%20be%20able%20to%20create%20tailored%20tv%20shows%20with%20proven%20traction%20ensuring%20high%20ratings&source=https://inbound.audiense.com/en/blog/twin-peaks-2017-using-the-social-data-audience-consumer-insights-to-create-the-next-big-tv-sensation) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-fb.svg)*](https://www.facebook.com/sharer/sharer.php?u=https://inbound.audiense.com/en/blog/twin-peaks-2017-using-the-social-data-audience-consumer-insights-to-create-the-next-big-tv-sensation) - [*![](https://inbound.audiense.com/hubfs/x.svg)*](https://twitter.com/intent/tweet?url=https://inbound.audiense.com/en/blog/twin-peaks-2017-using-the-social-data-audience-consumer-insights-to-create-the-next-big-tv-sensation&text=Twin%20Peaks%202017:%20Using%20the%20data%20to%20create%20the%20next%20big%20TV%20sensation) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-pr.svg)*](https://www.pinterest.com/pin/create/button/?url=https://inbound.audiense.com/en/blog/twin-peaks-2017-using-the-social-data-audience-consumer-insights-to-create-the-next-big-tv-sensation) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-ig.svg)*](https://www.instagram.com/direct/inbox/) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-wp.svg)*](whatsapp://send?text=https://inbound.audiense.com/en/blog/twin-peaks-2017-using-the-social-data-audience-consumer-insights-to-create-the-next-big-tv-sensation) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-sk.svg)*](slack://app?team=&channel=&text=Twin%20Peaks%202017:%20Using%20the%20data%20to%20create%20the%20next%20big%20TV%20sensation%20-%20https://inbound.audiense.com/en/blog/twin-peaks-2017-using-the-social-data-audience-consumer-insights-to-create-the-next-big-tv-sensation) - [*![](https://inbound.audiense.com/hubfs/design/icons-64-sharer/i-em.svg)*](mailto:?subject=Read%20this%20Audiense%20article!&body=I%20think%20you%20will%20enjoy%20reading%20this%20Audiense%20article%20https://inbound.audiense.com/en/blog/twin-peaks-2017-using-the-social-data-audience-consumer-insights-to-create-the-next-big-tv-sensation) # Twin Peaks 2017: Using the data to create the next big TV sensation September 06, 2017 [![Audiense Blog Banner Twin Peaks 2017 Using the social data to create the next big TV sensation](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Audiense-Blog-Banner-Twin-Peaks-2017-700x350-4.png?width=700&height=350&name=Audiense-Blog-Banner-Twin-Peaks-2017-700x350-4.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Audiense-Blog-Banner-Twin-Peaks-2017-700x350-3.png?hsLang=en)Last Sunday was the end of one of the most anticipated revival television series to hit the small screen. Having premiered 27 years ago David Lynch decided to return with season 3 of **Twin Peaks** earlier this year. Don’t worry we won’t be revealing any spoilers, in fact we will be looking at the data and [**audience insights**](https://audiense.com/tag/consumer-insights/) behind the crime drama. Using the data and insights entertainment channels will have the ability to create tailored tv shows with proven traction ensuring higher ratings. Who could the new Laura Palmer be? Earlier this year Emmy Award winner [Fred Garver used Audiense to define the personality traits of his lead characters and tailor story lines within the pilot episode to one of his tv series](https://audiense.com/case-studies/case-study-ai-enhanced-audience-research-got-emmy-winners-new-show-off-ground/). > *Analysing different segments of any demographic in Audiense corrected the over-indexing in the audience that the show would originally appeal to. It gave me extra inspiration for some characters and their plot points, as well as confirming ideas I had for others.* > > *Moreover, this new way of creating a show will get a lot of interest from potential sponsors. Once you embrace your audience openly, you can bring in advertisers as you can clearly point to who your show is likely appeal to with far greater accuracy. This is of great value to them, and thus it’s valuable for the studios too.* > > Fred Garver, TV writer and producer. On this occasion we created an **[insights report](https://audiense.com/products/audiense-insights/)** based on the conversation surrounding Twin Peaks throughout the season. First, we identified the individuals participating in the conversation. Once identified, the insights report was then generated with the aim to understand interests, personality traits, habits and other characteristics of the audience that could serve as a basis for a new tv show concept. [![Audiense Insights - Explore the full Twin Peaks 2017 Insights Report - Access Audiense Insights](https://no-cache.hubspot.com/cta/default/369237/4563c418-613f-4a02-b6db-b6e462eddde8.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/4563c418-613f-4a02-b6db-b6e462eddde8) ## Who plays the role of our target audience? At first glance the audience was identified as an English speak majority with an unsurprisingly high interest in film and television. We also uncovered that 50% of them were between the ages of 18 and 35. [![Twin Peaks - Season 2017 - Audiense Insights - Audience Demographics](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Twin-Peaks-Season-2017-Audiense-Insights-Audience-Demographics-3.png?width=1193&height=821&name=Twin-Peaks-Season-2017-Audiense-Insights-Audience-Demographics-3.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Twin-Peaks-Season-2017-Audiense-Insights-Audience-Demographics-4.png?hsLang=en) ## Who does the audience have an affinity to? It was only natural to take a deeper look at audience interests. Upon filtering through the categories of cinema, television and books, ordering by uniqueness we uncovered users with the greatest affinity to our target audience. [![Twin Peaks - Season 2017 - Audiense Insights - Audience Affinities](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Twin-Peaks-Season-2017-Audiense-Insights-Audience-Affinities-4.png?width=1188&height=820&name=Twin-Peaks-Season-2017-Audiense-Insights-Audience-Affinities-4.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Twin-Peaks-Season-2017-Audiense-Insights-Audience-Affinities-3.png?hsLang=en) Although **David Lynch** was identified as the most relevant account of all the affinity to **Stephen King** and **J.K. Rowling** was undeniable. It was evident that the **genres of fantasy, horror and drama** would be of most interest to this audience. Coupled with **Stephen Colbert**, **Patton Oswalt** or **Sarah Silverman** as the **writer’s** the series would be destined to achieve success within the target demographic. What about the screenplay? Who would be **cast**? Based on the data we would say to go for **Mark Hamill**, **Steve Martin**, **Robert Downey Jr**, **Patrick Stewart** or **Chris Pratt**. Armed with a triple threat which network could ever deny this pitch? Just to be safe why not base your choice of **soundtrack** on the data. Instead of the traditional approach of using renowned TV composers why not venture into the world of **influencer marketing** and identify a relevant **micro-influencer**? **Sean Beeson** is your man! As a movie and video game composer he has managed to establish a significant affinity to the audience in question. ## How is the audience watching? **Netflix** and **HBO** have proven to be the optimum channels for distribution amongst the target audience. [![Twin Peaks - Season 2017 - Audiense Insights - Audience TV Channels](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Twin-Peaks-Season-2017-Audiense-Insights-Audience-TV-Channels-3.png?width=849&height=525&name=Twin-Peaks-Season-2017-Audiense-Insights-Audience-TV-Channels-3.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Twin-Peaks-Season-2017-Audiense-Insights-Audience-TV-Channels-4.png?hsLang=en) ## Where is the audience online? As for online **promotional** efforts, **Twitter** seems to be the ideal channel to launch a promotional campaign. According to the data it is **SIX times** more likely that our target audience will be found on Twitter. Not only are they available on Twitter they are also **33% more likely to share content** potentially increasing social amplification. [![Twin Peaks - Season 2017 - Audiense Insights - Audience Online Habits](https://inbound.audiense.com/hs-fs/hubfs/Imported_Blog_Media/Twin-Peaks-Season-2017-Audiense-Insights-Audience-Online-Habits-3.png?width=1204&height=530&name=Twin-Peaks-Season-2017-Audiense-Insights-Audience-Online-Habits-3.png)](https://inbound.audiense.com/hubfs/Imported_Blog_Media/Twin-Peaks-Season-2017-Audiense-Insights-Audience-Online-Habits-4.png?hsLang=en) The possibility for data interpretation and implementation are endless! Is everything as it seems... not sure? Why not investigate the Twin Peaks’ audience? [Sign up for a FREE Audiense Insights account and access the full Insights Report](https://buy.audiense.com/free-insights?goto=https://dashboard.audiense.com/app/insights/59adaf37ccb39058bb0ceb1b). [![Audiense Insights - Explore the full Twin Peaks 2017 Insights Report - Access Audiense Insights](https://no-cache.hubspot.com/cta/default/369237/72339bcb-2590-461f-bd5e-5b7195141aa3.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/72339bcb-2590-461f-bd5e-5b7195141aa3) \* Monitored from May 22 to September 4, 2017. Monitored terms have been: #twinpeaks, # TwinPeaks2017, #TwinPeaksPremiere, #TwinPeaksSundays ![](https://inbound.audiense.com/hs-fs/hubfs/subscribe.png?width=520&height=332&name=subscribe.png) ![image-placeholder](https://inbound.audiense.com/hs-fs/hubfs/image-placeholder.png?width=622&height=415&name=image-placeholder.png) ## Related articles [Consumer Insights](https://resources.audiense.com/en/blog/tag/consumer-insights/?hsLang=en) [Audience intelligence](https://resources.audiense.com/en/blog/tag/audience-intelligence/?hsLang=en) ## [How to use social data to describe your audience personas](https://inbound.audiense.com/en/blog/how-to-use-social-data-to-describe-your-audience-and-customer-personas?hsLang=en) August 07, 2018 Identifying, segmenting and defining audiences – and customer personas – is no longer a task that... [Read More](https://inbound.audiense.com/en/blog/how-to-use-social-data-to-describe-your-audience-and-customer-personas?hsLang=en) [Influencer marketing](https://resources.audiense.com/en/blog/tag/influencer-marketing/?hsLang=en) [Social Influence](https://resources.audiense.com/en/blog/tag/social-influence/?hsLang=en) ## [Tomorrowland: Conquering the EDM world through influencer marketing](https://inbound.audiense.com/en/blog/tomorrowland-conquering-the-edm-world-through-influencer-marketing?hsLang=en) August 04, 2017 According to Festival Insights, the music festival industry was valued at more than 2.3 billion... [Read More](https://inbound.audiense.com/en/blog/tomorrowland-conquering-the-edm-world-through-influencer-marketing?hsLang=en) [Influencer marketing](https://resources.audiense.com/en/blog/tag/influencer-marketing/?hsLang=en) [Social Influence](https://resources.audiense.com/en/blog/tag/social-influence/?hsLang=en) ## [The TOP 10 influencers for CMOs](https://inbound.audiense.com/en/blog/top-10-influencers-for-cmos-insights-influencer-marketing?hsLang=en) August 09, 2017 The purpose of Audiense is to enable our customers to identify, understand and connect with the... 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