--- title: El Blog de Audiense - Datos, Insights, Acción! | Paz Segura - Marketing Manager description: Paz Segura has been in the marketing industry for more than fifteen years, always in companies in the technology sector within the B2B market. Since 2013 she's developing her career at Audiense (formerly SocialBro) developing marketing strategies that have evolved with the product and the industry. --- [![a-recursos](https://inbound.audiense.com/hs-fs/hubfs/a-recursos.png?width=1256&height=190&name=a-recursos.png "a-recursos")](https://inbound.audiense.com/?hsLang=es) [![Contact Us](https://no-cache.hubspot.com/cta/default/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a) [![Login](https://no-cache.hubspot.com/cta/default/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35) - Educación - [Blog](https://recursos.audiense.com/blog) - [eBooks](http://recursos.audiense.com/ebooks/) - [Webinars](http://recursos.audiense.com/on-demand/) - [Podcasts](https://resources.audiense.com/podcasts) - [Informes](https://recursos.audiense.com/informes) - Por qué Audiense - 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Recursos - [Programa de afiliados](https://resources.audiense.com/affiliates) - [Centro de Ayuda](https://help.audiense.com/es/knowledge) - [Estado de Audiense](https://status.audiense.com/) - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant) - [Product Portal](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned) - Productos - [Insights](https://es.audiense.com/productos/audiense-insights/) - [Connect](https://es.audiense.com/productos/audiense-connect/) ![Paz Segura - Marketing Manager](https://inbound.audiense.com/hubfs/Audiense-299.jpg) # Paz Segura - Marketing Manager Paz Segura has been in the marketing industry for more than fifteen years, always in companies in the technology sector within the B2B market. Since 2013 she's developing her career at Audiense (formerly SocialBro) developing marketing strategies that have evolved with the product and the industry. ## All stories by Paz ### Other Authors - [Alexe Brasseur (2)](https://inbound.audiense.com/es/blog/author/alexe-brasseur) - [Alfredo Artiles - CTO and Co-Founder (1)](https://inbound.audiense.com/es/blog/author/alfredo-artiles) - [Alina Tytarenko (1)](https://inbound.audiense.com/es/blog/author/alina-tytarenko) - [Ana Vico - Product Manager (5)](https://inbound.audiense.com/es/blog/author/ana-vico) - [Andy Vale (1)](https://inbound.audiense.com/es/blog/author/andy-vale) - [Becky Livingston (1)](https://inbound.audiense.com/es/blog/author/becky-livingston) - [Brent Barnhart (8)](https://inbound.audiense.com/es/blog/author/brent-barnhart) - [Carlos Serra - COO (6)](https://inbound.audiense.com/es/blog/author/carlos-serra) - [Carmen Méndez (14)](https://inbound.audiense.com/es/blog/author/carmen-méndez) - [Cassie Hayes (1)](https://inbound.audiense.com/es/blog/author/cassie-hayes) - [Céline Geeurickx (11)](https://inbound.audiense.com/es/blog/author/céline-geeurickx) - [Dr Jillian Ney (4)](https://inbound.audiense.com/es/blog/author/dr-jillian-ney) - [Edward Bass (5)](https://inbound.audiense.com/es/blog/author/edward-bass) - [Ellis Mbeh (1)](https://inbound.audiense.com/es/blog/author/ellis-mbeh) - [Freya Laskowski (1)](https://inbound.audiense.com/es/blog/author/freya-laskowski) - [Invitado (18)](https://inbound.audiense.com/es/blog/author/invitado) - [Jackie Davies (65)](https://inbound.audiense.com/es/blog/author/jackie-davies) - [Jacqueline Zote (32)](https://inbound.audiense.com/es/blog/author/jacqueline-zote) - [Jason Thibault (3)](https://inbound.audiense.com/es/blog/author/jason-thibault) - [Javier Burón - Co-Founder (19)](https://inbound.audiense.com/es/blog/author/javier-buron) - [Jay Owens (2)](https://inbound.audiense.com/es/blog/author/jay-owens) - [Jeremy Hollow (1)](https://inbound.audiense.com/es/blog/author/jeremy-hollow) - [Jose Maria (1)](https://inbound.audiense.com/es/blog/author/jose-maria) - [Josephine Durney - Product Marketer & Relationship Manager (18)](https://inbound.audiense.com/es/blog/author/josephine-durney) - [Juan Fernández (1)](https://inbound.audiense.com/es/blog/author/juan-fernández) - [Katelyn Bourgoin (1)](https://inbound.audiense.com/es/blog/author/katelyn-bourgoin) - [Kindra Svendsen (1)](https://inbound.audiense.com/es/blog/author/kindra-svendsen) - [Kristen Hicks (4)](https://inbound.audiense.com/es/blog/author/kristen-hicks) - [Leanne Cochrane (3)](https://inbound.audiense.com/es/blog/author/leanne-cochrane) - [Leticia Polese (181)](https://inbound.audiense.com/es/blog/author/leticia-polese) - [Louisa Livingston (1)](https://inbound.audiense.com/es/blog/author/louisa-livingston) - [Marco Giuliani (1)](https://inbound.audiense.com/es/blog/author/author-marco-giuliani) - [Michael Brito (9)](https://inbound.audiense.com/es/blog/author/michael-brito) - [Michelle Deery (2)](https://inbound.audiense.com/es/blog/author/michelle-deery) - [Michelle Garrett (1)](https://inbound.audiense.com/es/blog/author/michelle-garrett) - [Mike White (4)](https://inbound.audiense.com/es/blog/author/mike-white) - [Molly Ploe (1)](https://inbound.audiense.com/es/blog/author/molly-ploe) - [Natalya Bucuy (1)](https://inbound.audiense.com/es/blog/author/natalya-bucuy) - [Nico Castro (2)](https://inbound.audiense.com/es/blog/author/nico-castro) - [Oliver Lewis (1)](https://inbound.audiense.com/es/blog/author/oliver-lewis) - [Oliver Thyra (1)](https://inbound.audiense.com/es/blog/author/oliver-thyra) - [Orsolya Szlahotka-Gödri (1)](https://inbound.audiense.com/es/blog/author/orsolya-szlahotka-gödri) - [Pat Timmons (1)](https://inbound.audiense.com/es/blog/author/pat-timmons) - [Patrick Fagan (1)](https://inbound.audiense.com/es/blog/author/patrick-fagan) - [Paz Segura - Marketing Manager (234)](https://inbound.audiense.com/es/blog/author/paz-segura) - [Priya McNamara (1)](https://inbound.audiense.com/es/blog/author/priya-mcnamara) - [Rachel May Quin (55)](https://inbound.audiense.com/es/blog/author/rachel-may-quin) - [Rahul Jerome (8)](https://inbound.audiense.com/es/blog/author/rahul-jerome) - [Raven Wheatley Hawkins (1)](https://inbound.audiense.com/es/blog/author/raven-wheatley-hawkins) - [Richard Bowman & David Boyle (1)](https://inbound.audiense.com/es/blog/author/richard-bowman-david-boyle) - [Roisin Mcnamara - Client Services Manager and Product Specialist (4)](https://inbound.audiense.com/es/blog/author/roisin-mcnamara) - [Rory Hope (1)](https://inbound.audiense.com/es/blog/author/rory-hope) - [Salima Sánchez (1)](https://inbound.audiense.com/es/blog/author/salima-sánchez) - [Saman Bhatti - Head of Growth (2)](https://inbound.audiense.com/es/blog/author/saman-bhatti) - [Saurabh Wani (1)](https://inbound.audiense.com/es/blog/author/saurabh-wani) - [Sheyla Corredera (5)](https://inbound.audiense.com/es/blog/author/sheyla-corredera) - [Tan Sukhera (1)](https://inbound.audiense.com/es/blog/author/tan-sukhera) - [Tara Twyman - Head of Product Partnerships (9)](https://inbound.audiense.com/es/blog/author/tara-twyman) [![](https://inbound.audiense.com/hubfs/Types%20of%20Consumer%20Segmentation%20(2).png)](https://inbound.audiense.com/es/blog/tipos-segmentacion-consumidores) [Inteligencia de audiencias](https://inbound.audiense.com/es/blog/tag/inteligencia-de-audiencias) ### [Tipos de segmentación de consumidores y cuándo utilizarlos](https://inbound.audiense.com/es/blog/tipos-segmentacion-consumidores) Feb 14, 2025, 11:59:35 AM 11 min read [![](https://inbound.audiense.com/hubfs/What%20is%20social%20media%20targeting_%201920x1080.png)](https://inbound.audiense.com/es/blog/segmentacion-redes-sociales-guia) ### [¿Qué es la segmentación en redes sociales?](https://inbound.audiense.com/es/blog/segmentacion-redes-sociales-guia) Jul 4, 2023, 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consumidores](https://inbound.audiense.com/es/blog/narrativas-de-marca-storytelling-formas-de-ofrecer-mejores-historias-a-los-consumidores) Feb 22, 2023, 12:33:22 PM 5 min read [![](https://inbound.audiense.com/hubfs/Audiense%20blog%20-%20How%20Do%20You%20Know%20If%20Your%20Social%20Media%20Plan%20Has%20Succeeded%20Or%20Failed.png)](https://inbound.audiense.com/es/blog/como-saber-si-tu-plan-de-redes-sociales-ha-tenido-exito-o-ha-fallado) [Estrategia digital](https://inbound.audiense.com/es/blog/tag/estrategia-digital) ### [¿Cómo saber si tu plan de redes sociales ha tenido éxito o ha fallado?](https://inbound.audiense.com/es/blog/como-saber-si-tu-plan-de-redes-sociales-ha-tenido-exito-o-ha-fallado) Jul 25, 2022, 7:30:00 AM 3 min read [![](https://inbound.audiense.com/hubfs/_Journalists%20Special_%201920x1080.png)](https://inbound.audiense.com/es/blog/como-pueden-usar-los-periodistas-los-datos-sociales-en-su-dia-a-dia) [Inteligencia de audiencias](https://inbound.audiense.com/es/blog/tag/inteligencia-de-audiencias) ### [Última hora: Cómo pueden usar los periodistas los datos sociales en su día a día](https://inbound.audiense.com/es/blog/como-pueden-usar-los-periodistas-los-datos-sociales-en-su-dia-a-dia) Mar 8, 2022, 10:35:00 AM 5 min read [![](https://inbound.audiense.com/hubfs/Who%20sets%20the%20beat%20in%20the%20electronic%20music%20industry%201920x1080.png)](https://inbound.audiense.com/es/blog/quien-marca-el-ritmo-en-la-industria-de-la-musica-electronica-influencers-edm) [Marketing de influencers](https://inbound.audiense.com/es/blog/tag/marketing-de-influencers) ### [¿Quién marca el ritmo en la industria de la música electrónica?](https://inbound.audiense.com/es/blog/quien-marca-el-ritmo-en-la-industria-de-la-musica-electronica-influencers-edm) Jan 24, 2022, 3:31:50 PM 5 min read [![](https://inbound.audiense.com/hubfs/How%20to%20Create%20Tweets%20That%20Will%20Get%20Retweeted%201920x1080.png)](https://inbound.audiense.com/es/blog/como-crear-tuits-que-sean-retuiteados) [Estrategia en Twitter](https://inbound.audiense.com/es/blog/tag/estrategia-en-twitter) ### [Cómo crear tuits que sean retuiteados](https://inbound.audiense.com/es/blog/como-crear-tuits-que-sean-retuiteados) Sep 29, 2021, 9:59:00 PM 7 min read [![](https://inbound.audiense.com/hubfs/Blog%20Posts%20Images/Audiense%20-%20Blog%20Banner%20-%20Social%20Media%20Demographic%20Segmentation%20-%200920x1080.png)](https://inbound.audiense.com/es/blog/-que-es-la-segmentacion-demografica-de-las-redes-sociales-y-es-realmente-util-tipos-limitaciones) [Inteligencia de audiencias](https://inbound.audiense.com/es/blog/tag/inteligencia-de-audiencias) ### [¿Qué es la segmentación demográfica de las redes sociales y, es realmente útil?](https://inbound.audiense.com/es/blog/-que-es-la-segmentacion-demografica-de-las-redes-sociales-y-es-realmente-util-tipos-limitaciones) Dec 9, 2020, 1:51:07 PM 4 min read [See More](https://inbound.audiense.com/es/blog/author/paz-segura/page/2) [![logo-audiense](https://inbound.audiense.com/hubfs/logo-audiense.svg "logo-audiense")](https://www.audiense.com) 8 Devonshire Square London EC2M 4YD   #### Productos - [Audiense Insights](https://es.audiense.com/products/audiense-insights/) - [Audiense Connect](https://es.audiense.com/products/audiense-connect/) #### Recursos - [Blog](https://inbound.audiense.com/es/blog) - [Casos de Éxito](http://recursos.audiense.com/casos-de-exito/) - [eBooks](http://recursos.audiense.com/ebooks/) - [Webinars](http://recursos.audiense.com/on-demand/) - [Podcasts](https://resources.audiense.com/podcasts) - [Centro de Ayuda](https://help.audiense.com/es/knowledge) #### Sobre Nosotros - [Por qué Audiense](https://resources.audiense.com/why-audiense) - 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