---
title: El Blog de Audiense - Datos, Insights, Acción! | Tan Sukhera
description: Tan Sukhera, founder of Piar, brings a multifaceted background to his communications consultancy. Drawing from his experiences as a TV news anchor, media monitoring professional, and startup agency veteran, Tan now explores the interplay between Marketing, Communications, and Sales in organizations. He hosts Social Podium, a webinar series that has welcomed marketing and brand leaders from some of the world's most recognizable companies. Through Piar, Tan continues to pursue his curiosity about the evolving landscape of strategic communication, always eager to learn from industry peers and clients alike.
---

[![a-recursos](https://inbound.audiense.com/hs-fs/hubfs/a-recursos.png?width=1256&height=190&name=a-recursos.png "a-recursos")](https://inbound.audiense.com/?hsLang=es)

[![Contact Us](https://no-cache.hubspot.com/cta/default/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a)

[![Login](https://no-cache.hubspot.com/cta/default/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35)

- Educación 
    - [Blog](https://recursos.audiense.com/blog)
    - [eBooks](http://recursos.audiense.com/ebooks/)
    - [Webinars](http://recursos.audiense.com/on-demand/)
    - [Podcasts](https://resources.audiense.com/podcasts)
    - [Informes](https://recursos.audiense.com/informes)
- Por qué Audiense 
    - [Casos de Éxito](http://recursos.audiense.com/casos-de-exito/)
    - [Por qué Audiense](https://resources.audiense.com/why-audiense)
- Recursos 
    - [Programa de afiliados](https://resources.audiense.com/affiliates)
    - [Centro de Ayuda](https://help.audiense.com/es/knowledge)
    - [Estado de Audiense](https://status.audiense.com/)
    - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant)
    - [Product Portal](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned)
- Productos 
    - [Insights](https://es.audiense.com/productos/audiense-insights/)
    - [Connect](https://es.audiense.com/productos/audiense-connect/)

[![INSCRIBETE](https://no-cache.hubspot.com/cta/default/369237/c8d41fc9-a774-4e32-942f-67d088a8cab5.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/c8d41fc9-a774-4e32-942f-67d088a8cab5)

- [Español](https://inbound.audiense.com/es/blog/author/tan-sukhera)
- [English](https://inbound.audiense.com/en/blog/author/tan-sukhera)

[![a-recursos](https://inbound.audiense.com/hs-fs/hubfs/a-recursos.png?width=1256&height=190&name=a-recursos.png "a-recursos")](https://inbound.audiense.com/?hsLang=es)

[![Contact Us](https://no-cache.hubspot.com/cta/default/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/66241630-f5ca-4365-88f9-ac2f20dbf86a)

[![Login](https://no-cache.hubspot.com/cta/default/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/ec1facdd-c6f7-488b-9b84-61aa40046f35)

- Educación 
    - [Blog](https://recursos.audiense.com/blog)
    - [eBooks](http://recursos.audiense.com/ebooks/)
    - [Webinars](http://recursos.audiense.com/on-demand/)
    - [Podcasts](https://resources.audiense.com/podcasts)
    - [Informes](https://recursos.audiense.com/informes)
- Por qué Audiense 
    - [Casos de Éxito](http://recursos.audiense.com/casos-de-exito/)
    - [Por qué Audiense](https://resources.audiense.com/why-audiense)
- Recursos 
    - [Programa de afiliados](https://resources.audiense.com/affiliates)
    - [Centro de Ayuda](https://help.audiense.com/es/knowledge)
    - [Estado de Audiense](https://status.audiense.com/)
    - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant)
    - [Product Portal](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned)
- Productos 
    - [Insights](https://es.audiense.com/productos/audiense-insights/)
    - [Connect](https://es.audiense.com/productos/audiense-connect/)

[![INSCRIBETE](https://no-cache.hubspot.com/cta/default/369237/c8d41fc9-a774-4e32-942f-67d088a8cab5.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/c8d41fc9-a774-4e32-942f-67d088a8cab5)

- [Español](https://inbound.audiense.com/es/blog/author/tan-sukhera)
- [English](https://inbound.audiense.com/en/blog/author/tan-sukhera)

Search this site on Google

Search Google

**Menu**

[![Solicita una Llamada](https://no-cache.hubspot.com/cta/default/369237/af5a3ba9-6199-46d9-b01b-1926f3300be4.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/af5a3ba9-6199-46d9-b01b-1926f3300be4)

[![INICIAR SESIÓN](https://no-cache.hubspot.com/cta/default/369237/879b1fe3-7690-4dbe-85c8-ebf65514446a.png)](https://cta-redirect.hubspot.com/cta/redirect/369237/879b1fe3-7690-4dbe-85c8-ebf65514446a)

- Educación 
    - [Blog](https://recursos.audiense.com/blog)
    - [eBooks](http://recursos.audiense.com/ebooks/)
    - [Webinars](http://recursos.audiense.com/on-demand/)
    - [Podcasts](https://resources.audiense.com/podcasts)
    - [Informes](https://recursos.audiense.com/informes)
- Por qué Audiense 
    - [Casos de Éxito](http://recursos.audiense.com/casos-de-exito/)
    - [Por qué Audiense](https://resources.audiense.com/why-audiense)
- Recursos 
    - [Programa de afiliados](https://resources.audiense.com/affiliates)
    - [Centro de Ayuda](https://help.audiense.com/es/knowledge)
    - [Estado de Audiense](https://status.audiense.com/)
    - [Audiense Security](https://resources.audiense.com/blog/audiense-is-now-soc-2-compliant)
    - [Product Portal](https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned)
- Productos 
    - [Insights](https://es.audiense.com/productos/audiense-insights/)
    - [Connect](https://es.audiense.com/productos/audiense-connect/)

![Tan Sukhera](https://inbound.audiense.com/hubfs/Updated%20Headshot.png)

# Tan Sukhera

<https://x.com/zar__tan> <https://www.linkedin.com/in/tsukhera/> <https://inbound.audiense.com/es/blog/author/www.piar.co?hsLang=es>

Tan Sukhera, founder of Piar, brings a multifaceted background to his communications consultancy. Drawing from his experiences as a TV news anchor, media monitoring professional, and startup agency veteran, Tan now explores the interplay between Marketing, Communications, and Sales in organizations. He hosts Social Podium, a webinar series that has welcomed marketing and brand leaders from some of the world's most recognizable companies. Through Piar, Tan continues to pursue his curiosity about the evolving landscape of strategic communication, always eager to learn from industry peers and clients alike.

## All stories by Tan

### Other Authors

- [Alexe Brasseur (2)](https://inbound.audiense.com/es/blog/author/alexe-brasseur)
- [Alfredo Artiles - CTO and Co-Founder (1)](https://inbound.audiense.com/es/blog/author/alfredo-artiles)
- [Alina Tytarenko (1)](https://inbound.audiense.com/es/blog/author/alina-tytarenko)
- [Ana Vico - Product Manager (5)](https://inbound.audiense.com/es/blog/author/ana-vico)
- [Andy Vale (1)](https://inbound.audiense.com/es/blog/author/andy-vale)
- [Becky Livingston (1)](https://inbound.audiense.com/es/blog/author/becky-livingston)
- [Brent Barnhart (8)](https://inbound.audiense.com/es/blog/author/brent-barnhart)
- [Carlos Serra - COO (6)](https://inbound.audiense.com/es/blog/author/carlos-serra)
- [Carmen Méndez (14)](https://inbound.audiense.com/es/blog/author/carmen-méndez)
- [Cassie Hayes (1)](https://inbound.audiense.com/es/blog/author/cassie-hayes)
- [Céline Geeurickx (11)](https://inbound.audiense.com/es/blog/author/céline-geeurickx)
- [Dr Jillian Ney (4)](https://inbound.audiense.com/es/blog/author/dr-jillian-ney)
- [Edward Bass (5)](https://inbound.audiense.com/es/blog/author/edward-bass)
- [Ellis Mbeh (1)](https://inbound.audiense.com/es/blog/author/ellis-mbeh)
- [Freya Laskowski (1)](https://inbound.audiense.com/es/blog/author/freya-laskowski)
- [Invitado (18)](https://inbound.audiense.com/es/blog/author/invitado)
- [Jackie Davies (65)](https://inbound.audiense.com/es/blog/author/jackie-davies)
- [Jacqueline Zote (32)](https://inbound.audiense.com/es/blog/author/jacqueline-zote)
- [Jason Thibault (3)](https://inbound.audiense.com/es/blog/author/jason-thibault)
- [Javier Burón - Co-Founder (19)](https://inbound.audiense.com/es/blog/author/javier-buron)
- [Jay Owens (2)](https://inbound.audiense.com/es/blog/author/jay-owens)
- [Jeremy Hollow (1)](https://inbound.audiense.com/es/blog/author/jeremy-hollow)
- [Jose Maria (1)](https://inbound.audiense.com/es/blog/author/jose-maria)
- [Josephine Durney - Product Marketer & Relationship Manager (18)](https://inbound.audiense.com/es/blog/author/josephine-durney)
- [Juan Fernández (1)](https://inbound.audiense.com/es/blog/author/juan-fernández)
- [Katelyn Bourgoin (1)](https://inbound.audiense.com/es/blog/author/katelyn-bourgoin)
- [Kindra Svendsen (1)](https://inbound.audiense.com/es/blog/author/kindra-svendsen)
- [Kristen Hicks (4)](https://inbound.audiense.com/es/blog/author/kristen-hicks)
- [Leanne Cochrane (3)](https://inbound.audiense.com/es/blog/author/leanne-cochrane)
- [Leticia Polese (181)](https://inbound.audiense.com/es/blog/author/leticia-polese)
- [Louisa Livingston (1)](https://inbound.audiense.com/es/blog/author/louisa-livingston)
- [Marco Giuliani (1)](https://inbound.audiense.com/es/blog/author/author-marco-giuliani)
- [Michael Brito (9)](https://inbound.audiense.com/es/blog/author/michael-brito)
- [Michelle Deery (2)](https://inbound.audiense.com/es/blog/author/michelle-deery)
- [Michelle Garrett (1)](https://inbound.audiense.com/es/blog/author/michelle-garrett)
- [Mike White (4)](https://inbound.audiense.com/es/blog/author/mike-white)
- [Molly Ploe (1)](https://inbound.audiense.com/es/blog/author/molly-ploe)
- [Natalya Bucuy (1)](https://inbound.audiense.com/es/blog/author/natalya-bucuy)
- [Nico Castro (2)](https://inbound.audiense.com/es/blog/author/nico-castro)
- [Oliver Lewis (1)](https://inbound.audiense.com/es/blog/author/oliver-lewis)
- [Oliver Thyra (1)](https://inbound.audiense.com/es/blog/author/oliver-thyra)
- [Orsolya Szlahotka-Gödri (1)](https://inbound.audiense.com/es/blog/author/orsolya-szlahotka-gödri)
- [Pat Timmons (1)](https://inbound.audiense.com/es/blog/author/pat-timmons)
- [Patrick Fagan (1)](https://inbound.audiense.com/es/blog/author/patrick-fagan)
- [Paz Segura - Marketing Manager (234)](https://inbound.audiense.com/es/blog/author/paz-segura)
- [Priya McNamara (1)](https://inbound.audiense.com/es/blog/author/priya-mcnamara)
- [Rachel May Quin (55)](https://inbound.audiense.com/es/blog/author/rachel-may-quin)
- [Rahul Jerome (8)](https://inbound.audiense.com/es/blog/author/rahul-jerome)
- [Raven Wheatley Hawkins (1)](https://inbound.audiense.com/es/blog/author/raven-wheatley-hawkins)
- [Richard Bowman & David Boyle (1)](https://inbound.audiense.com/es/blog/author/richard-bowman-david-boyle)
- [Roisin Mcnamara - Client Services Manager and Product Specialist (4)](https://inbound.audiense.com/es/blog/author/roisin-mcnamara)
- [Rory Hope (1)](https://inbound.audiense.com/es/blog/author/rory-hope)
- [Salima Sánchez (1)](https://inbound.audiense.com/es/blog/author/salima-sánchez)
- [Saman Bhatti - Head of Growth (2)](https://inbound.audiense.com/es/blog/author/saman-bhatti)
- [Saurabh Wani (1)](https://inbound.audiense.com/es/blog/author/saurabh-wani)
- [Sheyla Corredera (5)](https://inbound.audiense.com/es/blog/author/sheyla-corredera)
- [Tan Sukhera (1)](https://inbound.audiense.com/es/blog/author/tan-sukhera)
- [Tara Twyman - Head of Product Partnerships (9)](https://inbound.audiense.com/es/blog/author/tara-twyman)

<https://inbound.audiense.com/es/blog/creando-mensajes-que-resuenan>

[Inteligencia de audiencias](https://inbound.audiense.com/es/blog/tag/inteligencia-de-audiencias)

### [Abrirse paso entre el ruido: cómo identificar y dirigirte a tu público objetivo en un mercado saturado](https://inbound.audiense.com/es/blog/creando-mensajes-que-resuenan)

 Sep 23, 2024, 4:58:54 PM

 7 min read

 1 min read

 1 min read

[![logo-audiense](https://inbound.audiense.com/hubfs/logo-audiense.svg "logo-audiense")](https://www.audiense.com)

8 Devonshire Square  
London  
EC2M 4YD

 

<https://www.facebook.com/audienseco> <https://www.linkedin.com/company/audiense/> <https://twitter.com/AudienseCo> <https://www.instagram.com/audiense/> <https://audiense.com/feed/>

#### Productos

- [Audiense Insights](https://es.audiense.com/products/audiense-insights/)
- [Audiense Connect](https://es.audiense.com/products/audiense-connect/)

#### Recursos

- [Blog](https://inbound.audiense.com/es/blog)
- [Casos de Éxito](http://recursos.audiense.com/casos-de-exito/)
- [eBooks](http://recursos.audiense.com/ebooks/)
- [Webinars](http://recursos.audiense.com/on-demand/)
- [Podcasts](https://resources.audiense.com/podcasts)
- [Centro de Ayuda](https://help.audiense.com/es/knowledge)

#### Sobre Nosotros

- [Por qué Audiense](https://resources.audiense.com/why-audiense)
- [El Equipo](https://sobrenosotros.audiense.com/)
- [Careers](https://aboutus.audiense.com/careers)
- [Contacto](https://es.audiense.com/contacto/)
- [R + D](https://sobrenosotros.audiense.com/id)

[Inglés](https://audiense.com/)      [Español](https://es.audiense.com/)

 

[Política de Privacidad](http://legal.audiense.com/privacy-policy?hsLang=es)      [Documentos Legales](http://legal.audiense.com/?hsLang=es)