Guide: Uncover An Audience’s Affinities

See the world through your audience's eyes. Discover their interests, what they have an affinity to and then base your media planning, sponsorship and content decisions on these findings.

In this 23-page guide discover how affinity insight can be applied during the pre and post planning stages of your campaign to:

  • Boost ad performance.
  • Improve media strategies.
  • Inform marketing decisions across the board.


Can’t Wait To See Affinity Data In Action?

Social intelligence is changing the way we conduct market research and marketers can now use Twitter data to identify and understand an audience’s affinity to brands, interests, TV shows and genres, based on what they say, how they engage and the social graph. Leverage our affinity insight to understand your customers and transform your own campaigns.

See Affinities In Action  

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