--- title: Learn to Build the Best Buyer Personas that you'll actually use description: Community builder expert Adrienne Barnes and audience intelligence specialist Roisin McNamara go through the entire process of building a data rich, Job-to-be-done focused buyer persona image: https://inbound.audiense.com/hubfs/Webinar%20On%20Demand%20-%20Audiense%20-%20Best%20Buyer%20Persona%20-%20Build%20the%20Best%20Buyer%20Personas%20that%20youll%20actually%20use-1.png --- [EN](https://resources.audiense.com) [ES](https://recursos.audiense.com) [FR](https://fr.resources.audiense.com/blog) - [Contact Us](https://audiense.com/contact-us/) - [Login](https://app.audiense.com/) [![audiense-lockup-signal-core](https://inbound.audiense.com/hs-fs/hubfs/audiense-lockup-signal-core.png?width=160&height=27&name=audiense-lockup-signal-core.png "audiense-lockup-signal-core")](https://audiense.com) [![icon-audiense](https://inbound.audiense.com/hs-fs/hubfs/icon-audiense.png?width=60&height=60&name=icon-audiense.png "icon-audiense")](https://resources.audiense.com) ![Menu Open](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-open.svg) ![Menu Close](https://inbound.audiense.com/hubfs/raw_assets/public/64Audiense_April2022/images/menu-close.svg) # Building the Best Buyer Personas [Back to the Webinar list](https://inbound.audiense.com/on-demand) ![Webinar On Demand - Audiense - Best Buyer Persona - Build the Best Buyer Personas that youll actually use](https://inbound.audiense.com/hs-fs/hubfs/Imported%20sitepage%20images/Webinar%20On%20Demand%20-%20Audiense%20-%20Best%20Buyer%20Persona%20-%20Build%20the%20Best%20Buyer%20Personas%20that%20youll%20actually%20use.png?width=1920&height=1080&name=Webinar%20On%20Demand%20-%20Audiense%20-%20Best%20Buyer%20Persona%20-%20Build%20the%20Best%20Buyer%20Personas%20that%20youll%20actually%20use.png "Webinar On Demand - Audiense - Best Buyer Persona - Build the Best Buyer Personas that youll actually use")   ![](https://fast.wistia.com/embed/medias/sjbysevmbf/swatch) #### Learn to Build the Best Buyer Personas that you'll actually use ​Learn how to take your buyer personas from a generic template to a data-rich, Job-to-be-done focused persona that will change the way you use personas across the business. **KEY TAKEAWAYS**  - How to take customer interviews and turn them into actionable data. - What to never include in your buyer persona - 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